Harshita Sharma
Gurugram
Summary
Results-oriented Social Media Manager with a strong background of 7 years of experience, focused on utilizing analytics and trend insights to boost brand engagement. Demonstrated success in developing effective campaigns and fostering stakeholder relationships, leading to substantial audience growth and enhanced brand presence.
Overview
8
8
years of professional experience
Work History
Social Media Manager
Xpression
Gurugram
01.2025 - 05.2025
- Manage multiple platforms: LinkedIn, Instagram, Facebook, and X, ensuring engagement and consistency.
- Align digital strategies with business goals and client expectations.
- Optimize content based on platform algorithms and trends for maximum reach.
- Implement data-driven strategies to enhance organic and paid performance.
- Create and manage a structured content calendar for timely, impactful posts.
- Align content with brand campaigns and audience trends.
- Developed and implemented comprehensive social media strategies to increase brand visibility and engagement across multiple platforms.
Social Media Manager
Love In Store
11.2023 - 01.2025
- Managed content calendars and social media strategy for two brands, Love In Store & Account Mein, ensuring consistent and engaging online presence.
- Created original content for LinkedIn, Instagram, Twitter, and YouTube, from ideation to execution, including captions, visuals, and video content.
- Developed and wrote SEO-optimized blog content for the company website, aligning with brand voice and enhancing organic traffic.
- Executed targeted ad campaigns on LinkedIn, Meta (Facebook & Instagram), and YouTube, optimizing for engagement, reach, and conversions.
- Analyzed performance metrics, adjusting strategies based on insights to maximize engagement, brand awareness, and ROI.
- Expertly used Hootsuite to schedule, monitor, and analyze social media performance, providing data-driven insights to improve strategy.
Senior Marketing Associate
Unacademy
10.2022 - 10.2023
- Coordinate and drive online and offline marketing campaigns, media distributions, ad buys, and other activities to support business development teams and meet ROI.
- Manage and brief the visual creation and organization of marketing decks for reports, and ensure timely delivery, approval, accuracy, and quality of the brand.
- Identify and develop content to build and maximize audience reach.
- Plan, develop, and implement tactics for relevant optimization, and effective messages across channels, e.g. Email, WhatsApp, and push notifications, etc.
- Developed and implemented marketing strategies to increase brand awareness, customer loyalty, and revenue growth.
- Demonstrated experience in influencer marketing and campaign management, successfully executing and delivering high-impact campaigns that drove brand awareness and increased customer engagement.
- Creating compelling content and ads, leveraging market insights and data to craft engaging content that resonates with the target audience, and drives results.
Social Media Manager
Trailblazers PR
11.2021 - 10.2022
- Managed social media platforms for better service and produced high-quality social content, ensuring alignment with brand voice and messaging.
- Developed and maintained successful stakeholder relationships, maximizing client retention.
- Worked collaboratively with clients to create innovative, engaging campaigns to achieve objectives.
- Prepared strategic plans to capture new business and better serve clients.
- Organized successful campaigns to share public information and guide coverage.
Digital Marketing Manager
Flotaa
08.2017 - 10.2021
- Develop and implement comprehensive digital marketing strategies to enhance brand visibility and engagement.
- Developed detailed performance reports and insights on marketing initiatives, optimizing strategies based on KPIs and ROI assessments.
- Manage social media platforms including Facebook, Instagram, LinkedIn, and YouTube.
- Plan and execute paid advertising campaigns (Google Ads, Facebook Ads) to drive targeted traffic and conversions.
- Partnered with agencies, institutions, and businesses to produce special coverage work.
- Analyze performance metrics using tools such as Google Analytics, generating reports to inform strategic decisions.
- Collaborate with cross-functional teams to support product launches and promotional campaigns.
Content Creator on Social Media Platforms
09.2018 - 01.2021
- Created content for the brand and collaborated with them.
- Expertly managed social media to increase brand awareness and grow site users.
- Collaborated with the brand.
- Partnered with agencies, institutions, and businesses to produce special coverage work.
- Creating content on social media platforms such as Instagram and YouTube.
- Brand names: Ardor 2.0, Baaris, Studio XO, Masala Connection, Anardana, etc.
Education
Bachelor of Arts - History and Political Science
Chhatrapati Shahu Ji Maharaj University
Kanpur, UP01.2013
LLB -
Sankalp Institute
MeerutSkills
- Trends research
- Expert in AI tools
- Hootsuite and Sprout Social expert
- Stakeholder relationship management
- Advanced knowledge
- Manage social media platforms
- Expert in LinkedIn, Instagram, Facebook, YouTube, and Twitter
- Expert communicator
- Reporting and analysis
- Public Relations strategy
- Campaign creation and coordination
- Networking abilities
- Brand development and building
- Marketing and communications
- Multitasking
- Ability to lead, motivate, and mentor a team
Hobbies and Interests
- Photography
- Content Creation
- Video Editing
Languages
- English
- Hindi
Timeline
Social Media Manager
Xpression
01.2025 - 05.2025
Social Media Manager
Love In Store
11.2023 - 01.2025
Senior Marketing Associate
Unacademy
10.2022 - 10.2023
Social Media Manager
Trailblazers PR
11.2021 - 10.2022
Content Creator on Social Media Platforms
09.2018 - 01.2021
Digital Marketing Manager
Flotaa
08.2017 - 10.2021
Bachelor of Arts - History and Political Science
Chhatrapati Shahu Ji Maharaj University
LLB -
Sankalp Institute
Similar Profiles
Guiseppe ArangioGuiseppe Arangio
Owner/Operator at Xpression The SalonOwner/Operator at Xpression The Salon
Vanessa ValadezVanessa Valadez
Hairstylist at Xpression SalonHairstylist at Xpression Salon
Arneesh AroraArneesh Arora
Cashier at Xpression RestaurantCashier at Xpression Restaurant
ANAM KHANANAM KHAN
Advocate at Khan and AssociatesAdvocate at Khan and Associates
Amit MishraAmit Mishra
Chief Portfolio Manager-Herbicides at Dhanuka Agritech LimitedChief Portfolio Manager-Herbicides at Dhanuka Agritech Limited