Summary
Overview
Work History
Education
Skills
Awards And Publications
Accomplishments
Timeline
Generic
HARSHITA SRIVASTAVA

HARSHITA SRIVASTAVA

Hyderabad

Summary

Product Leader with a proven track record of maximizing value across complex B2B SaaS portfolios. Expert in driving growth and retention, evidenced by generating over $3 million in contracted ARR expansion, and spearheading a 0-to-1 launch that secured $1.2M in new ARR within three months. Skilled in people leadership, AI innovation, and driving strategic GTM alignment at the executive level.

LinkedIn Profile: https://linkedin.com/in/harshitasrivastava1z434

Overview

8
8
years of professional experience

Work History

Associate Director, Product Management

INNOVAPPTIVE
09.2023 - Current
  • Heading the Maintenance portfolio with end-to-end ownership of product strategy, roadmap, Go-to-Market (GTM), and customer success for enterprise accounts.
  • Lead and manage a team of product managers, mentor their professional growth, and drive capability building and scaled execution across cross-functional teams.
  • Spearheaded the 0-to-1 launch and initial scaling of iMaintenance (intelligent work management), rapidly achieving an 80% increase in the sales pipeline, improving the win rate, and securing over $1.2M in new contracted ARR within 3 months of introduction.
  • Drove over $3 million growth in contracted ARR (2024) through strategic upsell, expansion plays, and adoption programs.
  • Implemented a Value Framework that tied product usage directly to client ROI, driving a 95% reduction in churn.
  • Increased product adoption to over 60% using structured engagement, training, and change-management initiatives.
  • Championed and led AI initiatives (e.g., AI Assist) to reduce operational expenses (OPEX) for customers, and significantly improve MTTR (Mean Time to Repair).
  • Built and maintained cross-functional alignment with Sales, Engineering, Customer Success, and Finance, directly influencing GTM strategy, pricing, and prioritization at the executive level.

Product Manager

HIGHRADIUS CORPORATION
04.2020 - 09.2023
  • Managed banking vertical (10+ partners, 1200+ clients): led roadmap, feature delivery and go-to-market execution.
  • Launched 5+ AI/ML solutions used by 500+ clients; improved engagement and business outcomes.
  • Delivered 80% reduction in client tickets and 31% faster onboarding via modular product improvements and process changes.
  • Owned compliance readiness across 20+ internal and external audits annually.

Product Manager

AGROMETRICS
01.2019 - 03.2020
  • Launched Potato Markets (pricing and analytics), and managed AgCert (compliance) and AgSift (ML product)
  • Defined product strategy, user stories, and UX flows to meet USDA and client needs.
  • Collaborated with engineering to prioritize backlog and refine product features.
  • Developed and maintained product roadmaps to communicate timelines and milestones.
  • Monitored performance metrics such as usage rates, conversion rates and revenue generated from each product.

Product Manager

VOYCEFIRST
10.2017 - 12.2018
  • Owned the entire lifecycle of the 'qvick' voice assistant (0 to 1), resulting in the successful delivery of 50+ product features, and the publication of 85+ Alexa skills.
  • Led a core team of 8 and managed 40+ interns to accelerate feature delivery.
  • Conducted market research to identify AI trends and customer needs.
  • Engaged with stakeholders to gather feedback and refine product offerings.
  • Collaborated with engineering teams to define technical requirements for AI features.

Education

MBA -

Indian Institute of Management Ahmedabad
01-2027

B.Tech -

Vellore Institute of Technology
01-2017

Skills

Core

  • Product and portfolio strategy
  • ARR / NRR growth
  • GTM and sales enablement
  • Customer success and retention
  • AI/ML product innovation
  • Cross-functional leadership
  • Stakeholder and executive communication
  • Change management
  • Data-driven decision making

Technical

  • Product analytics and BI: Mixpanel, Pendo, Tableau, SQL
  • Project and work management: Jira, Notion
  • CRM and GTM: HubSpot
  • Prototyping and design: wireframing tools (eg, Balasmiq)

Awards And Publications

  • Hackathon winner (Vista), downtime reduction, and productivity innovation, 2024
  • Identification and removal of noise from documents, United States Patent I, Bansal et al., in 2023
  • Recognized with the 'Highflyer Award' for exceptional solution design instincts and product ownership in 2021 and 2022
  • Recognized as a prolific developer by Amazon and awarded the Best Alexa Agency Award for outstanding contributions to the field in 2018
  • Published review paper on the feasibility of anaerobic co-digestion of sewage and food waste for sustainable waste management, International Conference on Earth Sciences in 2016

Accomplishments

  • Successfully conducted the first Voice-Tech workshop in Hyderabad, attracting industry experts and enthusiasts in 2018
  • Achieved the rank of black belt in karate from the Okinawa School of Martial Arts in 2009
  • Secured the gold medal at the SAARC tournament in 2007

Timeline

Associate Director, Product Management

INNOVAPPTIVE
09.2023 - Current

Product Manager

HIGHRADIUS CORPORATION
04.2020 - 09.2023

Product Manager

AGROMETRICS
01.2019 - 03.2020

Product Manager

VOYCEFIRST
10.2017 - 12.2018

MBA -

Indian Institute of Management Ahmedabad

B.Tech -

Vellore Institute of Technology

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