HARSHITA SRIVASTAVA
Hyderabad
Summary
Product Leader with a proven track record of maximizing value across complex B2B SaaS portfolios. Expert in driving growth and retention, evidenced by generating over $3 million in contracted ARR expansion, and spearheading a 0-to-1 launch that secured $1.2M in new ARR within three months. Skilled in people leadership, AI innovation, and driving strategic GTM alignment at the executive level.
LinkedIn Profile: https://linkedin.com/in/harshitasrivastava1z434
Overview
8
8
years of professional experience
Work History
Associate Director, Product Management
INNOVAPPTIVE
09.2023 - Current
- Heading the Maintenance portfolio with end-to-end ownership of product strategy, roadmap, Go-to-Market (GTM), and customer success for enterprise accounts.
- Lead and manage a team of product managers, mentor their professional growth, and drive capability building and scaled execution across cross-functional teams.
- Spearheaded the 0-to-1 launch and initial scaling of iMaintenance (intelligent work management), rapidly achieving an 80% increase in the sales pipeline, improving the win rate, and securing over $1.2M in new contracted ARR within 3 months of introduction.
- Drove over $3 million growth in contracted ARR (2024) through strategic upsell, expansion plays, and adoption programs.
- Implemented a Value Framework that tied product usage directly to client ROI, driving a 95% reduction in churn.
- Increased product adoption to over 60% using structured engagement, training, and change-management initiatives.
- Championed and led AI initiatives (e.g., AI Assist) to reduce operational expenses (OPEX) for customers, and significantly improve MTTR (Mean Time to Repair).
- Built and maintained cross-functional alignment with Sales, Engineering, Customer Success, and Finance, directly influencing GTM strategy, pricing, and prioritization at the executive level.
Product Manager
HIGHRADIUS CORPORATION
04.2020 - 09.2023
- Managed banking vertical (10+ partners, 1200+ clients): led roadmap, feature delivery and go-to-market execution.
- Launched 5+ AI/ML solutions used by 500+ clients; improved engagement and business outcomes.
- Delivered 80% reduction in client tickets and 31% faster onboarding via modular product improvements and process changes.
- Owned compliance readiness across 20+ internal and external audits annually.
Product Manager
AGROMETRICS
01.2019 - 03.2020
- Launched Potato Markets (pricing and analytics), and managed AgCert (compliance) and AgSift (ML product)
- Defined product strategy, user stories, and UX flows to meet USDA and client needs.
- Collaborated with engineering to prioritize backlog and refine product features.
- Developed and maintained product roadmaps to communicate timelines and milestones.
- Monitored performance metrics such as usage rates, conversion rates and revenue generated from each product.
Product Manager
VOYCEFIRST
10.2017 - 12.2018
- Owned the entire lifecycle of the 'qvick' voice assistant (0 to 1), resulting in the successful delivery of 50+ product features, and the publication of 85+ Alexa skills.
- Led a core team of 8 and managed 40+ interns to accelerate feature delivery.
- Conducted market research to identify AI trends and customer needs.
- Engaged with stakeholders to gather feedback and refine product offerings.
- Collaborated with engineering teams to define technical requirements for AI features.
Education
MBA -
Indian Institute of Management Ahmedabad
01-2027
B.Tech -
Vellore Institute of Technology
01-2017
Skills
Core
- Product and portfolio strategy
- ARR / NRR growth
- GTM and sales enablement
- Customer success and retention
- AI/ML product innovation
- Cross-functional leadership
- Stakeholder and executive communication
- Change management
- Data-driven decision making
Technical
- Product analytics and BI: Mixpanel, Pendo, Tableau, SQL
- Project and work management: Jira, Notion
- CRM and GTM: HubSpot
- Prototyping and design: wireframing tools (eg, Balasmiq)
Awards And Publications
- Hackathon winner (Vista), downtime reduction, and productivity innovation, 2024
- Identification and removal of noise from documents, United States Patent I, Bansal et al., in 2023
- Recognized with the 'Highflyer Award' for exceptional solution design instincts and product ownership in 2021 and 2022
- Recognized as a prolific developer by Amazon and awarded the Best Alexa Agency Award for outstanding contributions to the field in 2018
- Published review paper on the feasibility of anaerobic co-digestion of sewage and food waste for sustainable waste management, International Conference on Earth Sciences in 2016
Accomplishments
- Successfully conducted the first Voice-Tech workshop in Hyderabad, attracting industry experts and enthusiasts in 2018
- Achieved the rank of black belt in karate from the Okinawa School of Martial Arts in 2009
- Secured the gold medal at the SAARC tournament in 2007
Timeline
Associate Director, Product Management
INNOVAPPTIVE
09.2023 - Current
Product Manager
HIGHRADIUS CORPORATION
04.2020 - 09.2023
Product Manager
AGROMETRICS
01.2019 - 03.2020
Product Manager
VOYCEFIRST
10.2017 - 12.2018
MBA -
Indian Institute of Management Ahmedabad
B.Tech -
Vellore Institute of Technology