HARSHPREET KAUR
Gurgaon
Summary
Proven leader in business strategy and marketing, adept at driving market penetration and sales for ANAROCK Property Consultants through strategic planning and cross-functional collaboration. Excelled in data-driven decision making and influencing, achieving over 75 cr in sales at GODREJ PROPERTIES. Specialize in budget oversight and market analysis, with a knack for optimizing profitability and stakeholder engagement.
Overview
9
9
years of professional experience
Work History
Senior Manager (Business Strategy & Marketing)
ANAROCK Property Consultants
Gurgaon
03.2020 - Current
- Go-to-Market Strategy Development: Spearheaded the creation and execution of strategic market entry plans for both residential and commercial real estate projects, ensuring alignment with business objectives, and maximizing market penetration.
- Media Planning & Buying: Led cross-channel media planning and buying initiatives, optimizing budget allocation across digital, print, and broadcast media to achieve targeted reach, engagement, and conversions for multiple real estate campaigns.
- Pricing Strategy & Market Analysis: Developed competitive pricing strategies based on comprehensive market research, demand forecasting, and competitor analysis, resulting in optimized profitability, and a higher closing rate for real estate sales.
- Sales Monitoring and Performance Analysis: Actively observed and monitored on-the-ground sales activities and pitches, engaging directly with customers to gather feedback and insights. Used these observations to identify key trends and areas for improvement, refining sales strategies and marketing efforts to drive better ROI and performance.
- Creative Design Oversight:
Led creative direction for all marketing materials, including brochures, digital assets, and advertisements. Ensured all designs adhered to brand guidelines, while also being innovative and aligned with market trends. Managed creative teams to produce high-quality content that effectively communicated key messages and captured audience attention. - Digital Campaign Management: Directed and oversaw ongoing digital marketing campaigns, optimizing campaigns on Meta and Google to drive efficient lead generation. Focused on enhancing brand visibility and targeting high-quality leads for both residential and commercial properties through continuous campaign adjustments and performance optimization.
- Stakeholder Collaboration: Worked closely with senior leadership, sales teams, and tech experts to align marketing initiatives with broader organizational goals, ensuring the seamless execution of business strategies.
- Performance Reporting & Optimization: Utilized data-driven insights and KPIs to monitor the effectiveness of marketing and sales campaigns, implementing continuous improvements to enhance customer engagement and conversion rates.
Executive (Sustenance Sales)
GODREJ PROPERTIES
Greater Noida
02.2018 - 03.2020
- As a part of the site sustenance team of Godrej Golf Links, my main KRA was to generate sales by engaging with customers from all sources such as direct, channel partners, walk-ins and organic
- Closed sales worth 75+ cr
- Nominated and awarded at numerous platforms for excellent collaboration within team and with other functions
- Have been a part of and was able to closely observe 10 launches throughout my time in Godrej additional to the sustenance sales profile
- Shown excellent adaptation to new software
- Was single point of contact for Sales Force (SFDC) and was responsible for training people from all sites in the same
- Problem solving and analytical skills – worked closely with the Project Director to align the PMC with the sales and marketing planning and to prepare all the review decks and do all data analysis for Godrej Golf Links site
Management Trainee (Commercial Leasing)
PARAS BUILDTECH
Gurugram
04.2017 - 02.2018
- Responsibilities include meeting the channel partners, empaneling them to work with Paras Buildtech and bring business for the organization
- Responsibilities included meeting IPC’s on regular basis and engaging them for leasing of assets
- Business Development: Door to Door meetings with corporates and cold calling over the phone
- Facilitating and improving the process of site visits, done at various sites of Paras Buildtech
- Streamlining the communication sent to channel partners and various clients
Assistant Manager Designate (Sales & Marketing)
TATA HOUSING
Mumbai
06.2016 - 12.2016
- Responsibilities include meeting the channel partners, empaneling them to work with Tata Housing and bring business for the organisation
- Introduced daily activity report tracker for external tele-callers to track efficiency campaigns
- Represented Tata Housing’s Bhandup site – Tata Eleve at Times Property Expo 2016
- Framed and implemented the process for Loyalty and Referral in CRM department
- Initiated and managed campaigns for generating loyalty and referral sales through all projects of Tata Housing
Education
MBA - Real Estate and Urban Infrastructure
RICS School of Built Environment, Amity University
04-2016
BBA -
Quantum School of Management
06-2014
12th Grade -
Pinewood Public School
Saharanpur, Uttar Pradesh01.2011
Skills
- Data-driven decision making
- Problem solving
- Influencing and negotiating
- Sales channel analytics
- Strategic planning
- Market analysis & segmentation
- Cross-functional collaboration
- Budget oversight
Languages
- English
- Hindi
- Punjabi
Personal Information
- Citizenship: Indian
- Date of Birth: 09/15/92
Timeline
Senior Manager (Business Strategy & Marketing)
ANAROCK Property Consultants
03.2020 - Current
Executive (Sustenance Sales)
GODREJ PROPERTIES
02.2018 - 03.2020
Management Trainee (Commercial Leasing)
PARAS BUILDTECH
04.2017 - 02.2018
Assistant Manager Designate (Sales & Marketing)
TATA HOUSING
06.2016 - 12.2016
MBA - Real Estate and Urban Infrastructure
RICS School of Built Environment, Amity University
BBA -
Quantum School of Management
12th Grade -
Pinewood Public School
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