Priyanka Banthia
Enterprise Account Director
Summary
Results-driven MBA Marketing professional with 8+ years of enterprise sales experience specializing in business development, consultative selling, and key account management . Proven success in driving revenue growth, managing multimillion-dollar portfolios, and building C-suite relationships across diverse industries. Adept at crafting strategic solutions that align business goals with client needs, ensuring exceptional retention and growth.
Overview
8
8
years of professional experience
Work History
Account Director
Dun & Bradstreet
04.2022 - Current
- Strategic Sales Planning & Stakeholder Engagement : Developed and executed sales strategies through targeted stakeholder identification, delivering customized solutions.
- Portfolio Management & Growth : Managed a $1M enterprise client portfolio, achieving 100% retention and driving 30% YoY growth .
- Revenue Expansion & Account Development : Secured 40% new business and renewed contracts via cross-selling and upselling.
- Expanded revenue streams with the development of strategic partnerships and cross-functional collaborations.
- Relationship Building : Fostered strong relationships with key decision-makers, enhancing consultative sales and aligning clients with solutions.
- C-suite Engagement : Led engagement with C-suite executives to navigate complex sales cycles and provide tailored solutions.
- Cross-functional Collaboration : Worked with cross-functional teams to optimize client satisfaction and resolve issues efficiently.
- Contract Negotiation & Partnership Building : Negotiated and closed high-value contracts, ensuring favourable terms and long-term partnerships.
- Client Rapport : Built strong client relationships through regular check-ins, proactive problem-solving, and effective communication.
- Revenue Expansion : Expanded revenue streams through strategic partnerships and cross-functional collaboration.
Manager –Elite Trade Relationship Group
ICICI Bank Ltd.
03.2019 - 03.2022
- Portfolio Management & Growth : Managed a portfolio of 100 accounts across diverse industries, achieving 50% YoY growth .
- Trade Finance Expertise : Proficient in understanding trade finance and business lending requirements for key SME customers .
- Revenue Enhancement : Increased fee income through execution of foreign currency transactions and strategic advice on treasury products (forwards, options, range forwards).
- Trade Finance Solutions : Executed trade finance products such as bank guarantees, letters of credit, factoring, and export packing credit .
- Client Acquisition & Deal Closure : Led new client acquisitions and played a key role in closing deals, contributing to growth within managed CA books .
- Digital Solutions Integration : Integrated collection management solutions like Eazypay Pro to meet client business models.
- Cross-functional Collaboration : Increased wallet share by collaborating with cross-functional teams (treasury, lending, product teams) to deliver tailored solutions and seamless customer service.
Assistant Manager- Marketing
Randstad
04.2018 - 02.2019
- Market Research & Analysis : Conducted in-depth quantitative research on industries, market trends, and competitors to inform PR and digital marketing strategies .
- Marketing Automation : Utilized LeadSquared for lead nurturing and management of top-of-funnel leads .
- Email Strategy Development : Designed and implemented segmentation strategies and drip campaigns to engage and convert leads.
- Campaign Execution : Planned and executed a dual-pronged approach combining content and opportunity hubs to drive engagement.
- Opportunity Management : Developed processes to capture greenfield and brownfield opportunities, passing leads to relevant business lines while maintaining progress dashboards.
Management Trainee- Marketing
Randstad
03.2017 - 04.2018
- Market Intelligence Development : Helped establish the Market Intelligence function , driving business support, enhancing brand credibility, and contributing to sales growth.
- Data Collection & Analysis : Innovated data collection methods using primary and secondary sources during the conceptualization of the Market Intelligence function.
- Thought Leadership : Led thought leadership initiatives in marketing, creating valuable content through digital and media channels .
- Research Design & Execution : Designed and managed market research surveys , overseeing the entire process from questionnaire creation to data collection, analysis, and report generation.
- Collaboration with Digital Marketing & PR : Partnered with digital marketing and PR teams to drive impactful marketing campaigns and PR activities.
Education
MBA - Marketing
Welingkar Institute of Management Development And Research
Bengaluru, India 06.2015 - 2017.01
P G Diploma - Industrial Relation Personnel Management
Maharaja Sayajirao University
Vadodara, India 01.2014 - 2015.01
BBA -
Maharaja Sayajirao University
Vadodara, India 01.2011 - 2014.01
Skills
- Enterprise Sales
- Key Account Management
- Consultative Selling
- Revenue Growth Strategies
- Client Relationship Management
- C-Suite Engagement
- Contract Negotiation
- Business Development
- Pipeline Management
- Market Analysis
- Data Analysis & Reporting
- CRM Tools (eg, Salesforce)
- Advanced Excel
Accomplishments
- Dun & Bradstreet: Consistently exceeded 100% revenue targets, earning multiple performance awards.
- ICICI Bank: Ranked among the top 5% performers nationwide in FY 2019-20.
- Randstad: Achieved Brand Champion (Q1 2018) and received the Stand Up Award (Oct 2017) for exceptional marketing initiatives.
- Accenture & LinkedIn: Top 5 Finalist at Hack Fest 2016 , a prestigious national-level competition.
- BBA Baazigar 2013: Runner-up in a state-level inter-collegiate business competition.
- Co-Founder, Songster Music : Created a platform for emerging artists to showcase their talents through collaborative music albums.
- Partnerships : Partnered with Unisys as a Digital Partner , utilizing an in-house recording studio and production resources.
Timeline
Account Director
Dun & Bradstreet
04.2022 - Current
Manager –Elite Trade Relationship Group
ICICI Bank Ltd.
03.2019 - 03.2022
Assistant Manager- Marketing
Randstad
04.2018 - 02.2019
Management Trainee- Marketing
Randstad
03.2017 - 04.2018
MBA - Marketing
Welingkar Institute of Management Development And Research
06.2015 - 2017.01
P G Diploma - Industrial Relation Personnel Management
Maharaja Sayajirao University
01.2014 - 2015.01
BBA -
Maharaja Sayajirao University
01.2011 - 2014.01
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