Summary
Overview
Skills
Work History
Education
Accomplishments
Certification
Intern
HARSHULA JHALA

HARSHULA JHALA

MBA Graduate
Mumbai,MH

Summary

I am a recent graduate of NMIMS University and a Co-Founder of a social venture tackling child sexual abuse. I believe that success is the difference I make in people's lives and try to bring that aspect to my work life as well.
I am an empathetic and an ambitious problem solver. I enjoy design thinking and bringing ideas to life creatively. Digital media and product strategies constantly run in my mind and I am looking for opportunities to grow as a professional.

Overview

1
1
years of professional experience
7
7
years of post-secondary education
3
3
Certifications

Skills

Marketing Strategy

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Work History

Co-Founder

Tavishi
Mumbai , Maharashtra
05.2020 - Current
  • Leading a team of 10 people at Tavishi - A social venture that aims to empower children and prevent child sexual abuse)
  • Developing strategy for social media channels (Instagram, LinkedIn, Facebook and Twitter) for the brand.
  • Managing collaborations with NGOs, schools, psychologists and counselors.
  • Reach out: https://www.tavishi.org.in/

Digital Marketer

Hudson Square Business Improvement District
New York (Remote) , New York
11.2020 - 02.2021
  • Managed Google Ads search campaign to cultivate brand awareness and drive website traffic with a monthly budget of $10000.
  • Increased Non-Profit Organization’s reach and awareness with 49.4 K Impressions (Via Google ads) and a 5.61 % increase in CTR.

Program Development and Social Media Volunteer

Mission SanScar
Remote , Uttarakhand
05.2020 - 11.2020
  • Designed and executed a Marketing Campaign on Fibroid Awareness Month that led to 2x increase in followers.
  • Organized an online fundraiser for Menstrual Health Day 2020.
  • Assisted in curriculum development and content building strategy for collaborations and podcasts

Product Management Intern

Netcore Solutions
Mumbai , Maharashtra
05.2020 - 09.2020
  • Managed the post release cycle of new features developed in the Marketing Automation Platform, Smartech. Maintained and updated project plan by tracking technical dependencies and issued project milestone updates.
  • Built wireframes and implemented development of Internal Product Metrics Dashboard to track success metrics like frequency of usage, number of users and build strategies on maximizing feature adoption.
  • Implemented a Customer Feedback and Feature Release management tool (Beamer) that lead to an increase in customer engagement.
  • Tools Used: JIRA, Trello, Balsamiq, Google Analytics, Airtable, MS Excel.

Intern

DialogStack, Samyak Innovations Pvt Ltd, Mumbai
Mumbai , Maharashtra
05.2019 - 06.2019
  • Developed the communication interface of a chatbot for handling service requests of household electronic appliances.
  • Conducted a market research on chatbots industry and assisted in writing blogs for the same.
  • Tools Used: DialogFlow and Firebase.

Education

MBA - Marketing

NMIMS
Mumbai
07.2015 - 08.2021

B.Tech - Information Technology

NMIMS University
Mumbai
07.2015 - 08.2021

ISC (XII) -

Lilavatibai Podar Senior Secondary School
Mumbai
06.2013 - 05.2015

Accomplishments

  • Recipient of a Fellowship by the Resolution Project and Harvard Model United Nations, at the Social Venture Challenge, 2020.
  • Recipient of the Student Ambassador Award by NMIMS University in recognition of the extra curricular efforts put in by me.
  • Chargé D Affairés at MUMBAI MUN 2019 - Managed a team of 100+ students across 8 verticals to organise the largest MUN Conference in Maharashtra

Certification

Google Top Marketer Status - Search Ads

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HARSHULA JHALAMBA Graduate