Summary
Overview
Work History
Education
Skills
Certification
Additional Information
Timeline
Interests
Strengths
Generic

Harshul Kumar Kantiya

Bhilwara

Summary

Marketing Automation Manager with 6+ years of experience driving data-led, omnichannel campaigns across B2B and B2C. Expert in SFMC, Ongage, and Campaigner for building automated workflows, drip campaigns, and segmentation strategies. Boosted eCPM by 15-16% and conversions by 18% through A/B testing and behavioral targeting. Skilled in SQL, Power BI, and Tableau for real-time performance reporting. Strong track record of of aligning marketing ops with revenue, compliance, and scalability goals.

Overview

8
8
years of professional experience
1
1
Certification

Work History

Team Lead | (Marketing Automation Specialist)

Opkeservices
03.2022 - Current
  • Managed automation in SFMC, Ongage, Campaigner, Iterable driving a 8-10% increase in conversion rates.
  • Streamlined workflow processes, identifying areas for efficiency improvements.
  • Used SQL-based segmentation to boost qualified leads by 12% in 6months.
  • Improved open rates by 10-11% and CTR by 15% through A/B testing, EinsteinAI, and personalization.
  • Built Tableau & Power BI dashboards for real-time marketing KPI tracking. Maintained 95%+ inbox placement via quarterly deliverability audits and IP monitoring.
  • Mentored junior staff, fostering skills development and enhancing team performance.
  • Coordinated project initiatives, aligning resources to meet strategic objectives.

Quality Analyst

Vaco Binary Semantics LLP
04.2019 - 02.2022
  • Worked in DACA (Display Ad Creative Automation) process. The client of this process is Google itself. This process manage Google Ads (both Images/Videos) for India and other countries like china, japan, Portugal etc.
  • Worked as a Quality Analyst & POC of ACi (Application campaign installation) Image queue and handling a team of 32 members.
  • Analyzed data sets using Google data studio & big-query with statistical modeling technologies and tools to effectively meet company analysis and reporting requirements.
  • Communicated findings and insights to senior management to establish best practices and guide analysis into action and results.
  • Identified operational efficiency opportunities to support long-term growth plans.
  • Maximized team knowledge and productivity by giving effective training to employees in application of best practices and regulatory protocols.
  • Performed system analysis, documentation, implementation and user support for platform transitions.

Business Development Manager

Capital Aim Financial Advisory Pvt Ltd
05.2017 - 01.2018
  • Company Overview: Capital Aim Financial Advisory Pvt. Ltd. Is a pioneering financial advisory firm. It deliver reliable Recommendation and advice for stocks, and share daily and weekly reports having stock overview.
  • In my total experience I have learnt different techniques for analysis of stock market, and some sales technique also.
  • My key role was to analyze the previous six months data of stocks also develops and implements favorable pricing structures balancing firm objectives against customer targets.
  • Collected data and performed customer needs analysis.
  • Worked with existing customers to increase purchases of products and services.
  • Helped incorporate product changes into marketing message to drive customer engagement and firm profits.
  • Working there I enjoys my responsibility and work towards making myself more professionally eligible person.

Education

B.Tech - EE

Poornima College of Engineering
03.2017

Higher secondary - Science & Mathematics

Indian Public School
05.2012

Skills

  • Google Analytics (GA4)
  • Google Ads
  • Google Sheet/Microsoft Excel
  • Google AMP Script
  • Salesforce Marketing Cloud (SFMC)
  • SQL, Tableau
  • HTML, CSS

Certification

  • Google Analytics Certification, Google, 2025
  • Klaviyo Certified Expert, Klaviyo, 2025
  • Adobe Marketo Engage Professional – Adobe (In Progress)

Additional Information

Email Marketing

  • A/B Testing
  • Personalization
  • Customer Lifecycle Management
  • Customer Retention
  • Journey Builder

Compliance & Deliverability

  • GDPR
  • CAN-SPAM
  • SPF
  • DKIM
  • DMARC
  • Litmus Testing


Timeline

Team Lead | (Marketing Automation Specialist)

Opkeservices
03.2022 - Current

Quality Analyst

Vaco Binary Semantics LLP
04.2019 - 02.2022

Business Development Manager

Capital Aim Financial Advisory Pvt Ltd
05.2017 - 01.2018

Higher secondary - Science & Mathematics

Indian Public School

B.Tech - EE

Poornima College of Engineering

Interests

Reading holy books, Writing Spy stories

Strengths

  • Leadership
  • Sincere Towards the work
  • Strategic Thinking
  • Receptive of feedbacks
  • Cross-functional Collaboration


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Harshul Kumar Kantiya