Summary
Overview
Work History
Education
Skills
Timeline
Generic

Harsh Vardhan Ruhela

Performance Marketing | Paid Media Analyst | Google Ads | Amazon | Facebook
Faridabad

Summary

Marketing Professional keen on developing and executing research-led, data driven digital strategies to help brands improve their ROI

Overview

7
7
years of professional experience
6
6
years of post-secondary education

Work History

Paid Media-Account Manager

Madison Communications Private
12.2023 - Current

• Managing budget of 1 -1.5 CR monthly for Honda Bikes , LT Foods , Somany

• Ensuring optimal media campaign delivery by reviewing and managing day-to-day execution and optimization of advertising campaigns.

• Daily Account management and interaction with client for all platform performance, planning , optimization and meeting once a week to brainstorm new ideas

. • Create and maintain project plans to update internal stakeholder on the status of campaign performance and issues.


Clientele: Honda Bikes , LT Foods , Somany

Paid Media | Assistant Manager

Interactive Avenues
8 2021 - 12.2023

• Creation of campaigns on Google (All Campaign Type ), AMS, Flipkart, YouTube, Meta, LinkedIn
• Managing budget of 1.5-2 Cr month for Sony Audio category , Schneider Electric , RICE Education
• Ensuring optimal media campaign delivery by reviewing and managing day-to-day execution and optimization of advertising campaigns.
• Creating analysis reports, rank reports and impression share reports to project current search engine traffic patterns and to achieve target.
• Daily Account management and interaction with client for all platform performance, optimization and meeting once a week to brainstorm.
• Create and maintain project plans to update internal stakeholder on the status of campaign performance and issues.

Clientele: Sony Electronics [Micro Dynamic Receiver, Home Audio, Personal Audio & Car Audio]. RICE Education, Schneider Electric

Paid Media | Account Executive

Cheil India
05.2021 - 08.2021

- Handling all products for Samsung and JK Tyre. Working on Google Ads, Meta and Ecommerce platform like Amazon and Flipkart.
- Managing & Handling Paid Media advertising on Google Ads, Ecommerce Platforms(Self-Serve)- AMS & Flipkart for Samsung (All category products including Mobile, Tab, Consumer Electronics, Home Appliances, Audio) and JK Tyre.

Sr. Paid Media Analyst

Lyxel&Flamingo Pvt Ltd
07.2018 - 05.2021
  • Tracking, reporting and analysing PPC initiatives and campaigns
  • Performing daily efficient account management for ROI driven campaign to strongly enhance branding and awareness
  • Maintaining and monitor keyword bids , account daily and monthly budget caps, impression share ,quality score and other account metreics
  • Hands on experience on Search, UAC, , GDN ,PLA and Youtube
  • Measure and analyse digital marketing performance using specialist web analytics tools such as Google Analytics and Appsflyer, firebase
  • Proficient in working with Google Merchant Centre and Google Tag Manager
  • Executing A/B tests, collecting and analysing data identifying trends and insight in order to achieve maximum ROI in paid search campaigns
  • Offer key insights for improving programs to enhance results
  • Exhibit understanding of online market and digital capabilities
  • Preparing, Testing and Optimizing Ad copies(Text,Banners,Display,etc) to increase ROI
  • Goal setting and performance monitoring by executing the new ideas and finding
  • Studying and Analysing Competitors Behaviour at regular intervals through various tools
  • Get on client call to go through the performance and discuss the recommendation as discuss
  • Clientele: SRL Diagnostic, Colorbar, Condenast, Delta Faucet, Springtek, Preganews, Furo, The Body Shop, ISB Hyderabad,

Digital Media Executive

Dotconverse
01.2018 - 06.2018
  • Oversaw integrated multi-channel digital marketing campaigns from planning to deployment
  • Measure and analyse digital marketing performance using specialist web analytics tools
  • Ran different campaign for different objective on Google Ad words and Facebook
  • Plan and monitor the company’s ongoing social media campaign
  • Did an SEO Audit and took Key steps to improve the ranking of a website
  • Ran and execute Email and Remarketing campaign

Education

Bachelor of Technology (B.Tech) - Electronics and Communication

Gopal Sharma Modern Vidya Niketan Institute of Engineering & Technology
Faridabad
08.2011 - 06.2015

INTERMEDIATE -

St John’s School
Faridabad
04.2010 - 03.2011

MATRICULATION -

St John’s School
Faridabad
04.2008 - 03.2009

Skills

Google Analytics

Market Research

Amazon Ads

Flipkart Ads

Google Search Advertising

Google Shopping Advertising

Google Display Advertising

Linkedin Ads

Google You Tube Advertising

Meta

Timeline

Paid Media-Account Manager

Madison Communications Private
12.2023 - Current

Paid Media | Account Executive

Cheil India
05.2021 - 08.2021

Sr. Paid Media Analyst

Lyxel&Flamingo Pvt Ltd
07.2018 - 05.2021

Digital Media Executive

Dotconverse
01.2018 - 06.2018

Bachelor of Technology (B.Tech) - Electronics and Communication

Gopal Sharma Modern Vidya Niketan Institute of Engineering & Technology
08.2011 - 06.2015

INTERMEDIATE -

St John’s School
04.2010 - 03.2011

MATRICULATION -

St John’s School
04.2008 - 03.2009

Paid Media | Assistant Manager

Interactive Avenues
8 2021 - 12.2023
Harsh Vardhan RuhelaPerformance Marketing | Paid Media Analyst | Google Ads | Amazon | Facebook