Harshwardhan Chowdhry

As a Performance Marketing Specialist, I am responsible for:

• Managing an annual budget of $13M for Credit Cards and $4.2M for Personal Loans across Meta, Google, Yahoo, TikTok, and third-party audiences, resulting in 103K card outs and 25K+ loan disbursements for clients like Union Bank of the Philippines and American Express.
• Preparing monthly media plans and coordinating with the team for timely creative and audience refreshes to prevent audience and creative fatigue.
• Testing multiple betas and new platforms to capture and engage new audiences.
• Leading weekly performance calls with clients and providing detailed performance reports.
• Conducting regular A/B testing of ad creatives, landing pages, and bidding strategies, resulting in a 19% overachievement of targets.
• Training junior team members in best practices for digital advertising platforms, fostering a culture of continuous learning and improvement.

As a Performance Marketer, I leverage the potential of Meta and Google platforms to optimize healthcare surgical procedures.

• Managing monthly budget of INR 80 Lakhs across Meta & Google, while maintaining efficiency on CACs.
• Demonstrated consistent ROI improvement by optimizing campaigns based on performance data.
• Coordinating with cross-functional teams - Tech, Design, Content, and Sales to meet requirements.
• Creating copies for Meta & Google and coordinated with design and media teams to develop high-quality creative assets.
• Conducted regular A/B testing of ad creatives, landing pages, and bidding strategies, resulting in overachieving targets by 10%.

As a Performance Marketer, I was responsible for the following:

• Drove successful lead generation and nurturing across India, UAE, and Kuwait, generating 10,000+ leads through strategic paid campaigns and marketing automation.
• Managed and optimized ₹20L+ monthly Meta ad spend, enhancing conversion rates and customer lifetime value through effective lead nurturing.
• Derived key business metrics, including leads, MQLs, SQLs, and Opportunities, tracked & maintained all demand and lead generation activities in CRM
• Managed end-to-end advertising campaigns on Amazon for 700+ SKUs. With annual advertising budget of INR 50 Lakh.
• Managed & over-viewed other marketing activities such as SMM, SMO, E-Commerce, Affiliate, Branding & Communication.