Hasan Rizvi
Lucknow
Summary
Experienced Digital Marketing professional specializing in lead generation, driving campaigns that elevate brand positioning and product value. Proven success in enhancing visibility and growth
Overview
7
7
years of professional experience
Work History
Consultant
ARCON
Remote
08.2025 - 12.2025
- Used Google Analytics (GA4) to track user behavior, event-based conversions, and landing page performance for ARCON’s IAM and PAM campaigns across multiple geographies.
- Analyzed traffic sources, funnels, and drop-offs to optimize lead journeys and improve conversion rates from paid and organic channels.
- Integrated GA4 insights with Google Ads and Looker Studio to report on CPL, lead quality, and campaign effectiveness for sales alignment.
Digital & Brand Marketing Manager
Contactpoint360.com
03.2025 - 07.2025
- Spearheaded lead generation campaigns on Google Search Ads for ContactPoint360's call center outsourcing services, developing a segmented search strategy targeting bottom-of-funnel keywords, including pricing, informational, and geo-specific terms.
- Launched high-intent campaigns where the keyword "outsource sales call center in USA" achieved 6 conversions at a cost per conversion of $349.30, demonstrating strong potential for long-term ROI.
- Generated a steady pipeline of Marketing Qualified Leads (MQLs) and implemented multi-channel nurturing workflows-combining targeted email sequences, retargeting ads, and educational content-to successfully convert MQLs into Sales Qualified Leads (SQLs).
- Led the website revamp initiatives for flagship SaaS platforms-BeyondQA, Scheduly.ai, and H2R.ai-using ClickUp to streamline project management and cross-functional collaboration.
- Developed and executed full-funnel Go-To-Market (GTM) strategies for SaaS offerings, including: Crafting Ideal Customer Profiles (ICPs) and segmentation frameworks, Enhancing keyword rankings and organic visibility on SERPs, Growing social media audiences organically through community-focused content, Running drip campaigns to engage and convert product newsletter subscribers.
Digital Marketing Consultant
ARCON TECH PRIVATE SOLUTIONS
Mumbai
10.2023 - 12.2024
- Generated a consistent pipeline of Sales Qualified Leads (SQLs) for Privileged Access Management (PAM) demos by driving integrated campaigns across Google Search Ads and high-impact webinars in association with Forrester and KuppingerCole, as well as Gartner marketing initiatives and targeted event promotions.
- Designed and executed a comprehensive Go-To-Market strategy for PAM solutions, incorporating in-depth pain point analysis, audience segmentation by demographics and job roles, IT spending trends, and competitive positioning.
- Developed and deployed email campaigns for major industry events, including Gartner SRM & Symposium, achieving a 35.14% open rate and a 27% click-to-open rate, exceeding industry benchmarks.
- Delivered over 200 leads through Forrester and KuppingerCole webinars, driving a 25% increase in attendance via effective last-day and last-hour reminder campaigns.
- Consistently produced 100+ qualified leads per month across APAC and EMEA regions via Google Search Ads, maintaining an efficient cost per conversion of ¹741 (APAC) and ¹1,189 (EMEA).
- Expanded ARCON's LinkedIn community, growing the follower base from 15,000 to 30,000+ organically, leveraging strategic content and engagement initiatives.
Digital Marketing Expert
Cedcommerce
Lucknow
03.2021 - 10.2023
- Drove marketplace app installs across Shopify, WooCommerce, Magento, and BigCommerce platforms through performance marketing and optimization-led campaigns, improving install conversion rate by 25%.
- Executed and optimized Google Ads campaigns (Search & Display) targeting high-intent marketplace integration keywords, aligning ad copies with app store listings to drive qualified installs and improve conversion efficiency.
- Analyzed campaign performance using Google Analytics and platform insights to reduce CPL, improve targeting efficiency, and scale high-performing campaigns globally.
Digital Marketing Specialist
Pro Desk
Dubai
10.2018 - 03.2021
- Generated qualified business-investor leads through targeted Google Ads and digital campaigns for clients looking to establish or expand operations in Dubai and international markets.
- Optimized paid campaigns by audience intent, geography, and ad messaging to improve lead quality and reduce cost per lead across India, UAE, UK, Saudi Arabia, and the USA.
- Tracked, analyzed, and reported campaign performance using analytics tools and CRM data, ensuring better alignment between marketing leads and sales follow-ups.
Education
Bachelor of Commerce - Advertising
University of Lucknow
Lucknow08-2018
Diploma In Internet Marketing -
Delhi School Of Internet Marketing
Delhi12-2017
Skills
- Google Adwords
- Google Analytics
- Bing Ads
- Linkedin Ads
- Microsoft Office Suite
- Semrush
- Clickup
- Email Marketing
- CRM
- ChatGpt 4o
Personal Information
- Date of Birth: 03/15/96
- Nationality: Indian
Timeline
Consultant
ARCON
08.2025 - 12.2025
Digital & Brand Marketing Manager
Contactpoint360.com
03.2025 - 07.2025
Digital Marketing Consultant
ARCON TECH PRIVATE SOLUTIONS
10.2023 - 12.2024
Digital Marketing Expert
Cedcommerce
03.2021 - 10.2023
Digital Marketing Specialist
Pro Desk
10.2018 - 03.2021
Bachelor of Commerce - Advertising
University of Lucknow
Diploma In Internet Marketing -
Delhi School Of Internet Marketing