Hasmeet Kaur Abrol
Mumbai
Summary
Digital Marketing Executive with 3+ years of experience in social media marketing, brand campaigns, content strategy, and performance analysis. Proven ability to drive engagement growth, manage influencer campaigns, and execute data-driven marketing initiatives across hospitality, startup, and global brand environments.
Overview
4
4
years of professional experience
4
4
Certifications
Work History
Digital & Brand Marketing Executive
Impact Kitchen
Toronto, ON
10.2024 - Current
- Executed strategic digital marketing campaigns based on market research, boosting brand awareness and customer engagement by 90%.
- Developed visually engaging social media content by collaborating with the creative team, to showcase culinary experiences through behind-the-scenes insights.
- Analyzed key performance metrics on social media to optimize marketing strategies and strengthen customer loyalty.
Content Moderator
Google via VACO
Palo Alto
02.2023 - 02.2024
- Enforced YouTube's platform policies, reviewing over 650 ads daily, ensuring compliance and quality for millions of viewers.
- Utilized confidential rating platforms to identify, rectify, and streamline non-compliant ads for improved accuracy, while also providing feedback on emerging trends in user behavior and content challenges.
- Executed and led dynamic weekly team-bonding events for 250 members, significantly boosting team wellness and morale by 97%.
Social Media & Marketing Manager
Mumbai Spice Restaurant
Boston
08.2022 - 01.2024
- Developed and executed marketing strategies showing the restaurant's unique offerings, including exclusive behind-the-scenes.
- Led influencer marketing campaigns with top food influencers in the city, driving over 88,000 Instagram video interactions.
- Created dynamic and engaging videos for social media platforms that boosted the restaurant's online presence, engagement, by 90%.
Brand & Content Marketing Executive
Suffolk In the Hub
Boston
05.2022 - 12.2022
- Conducted in-depth market research via surveys, interviews, and focus groups, delivering insights for marketing strategies.
- Redesigned and curated engaging content for the company's app update, significantly enhancing user experience by 90%.
- Collaborated with a startup, 'X-LAB', to strategically develop and launch a distinctive brand logo in the marketplace.
Public Relations Officer
Student Government Association, Suffolk University
Boston
09.2021 - 12.2022
- Created promotional material and managed social media platforms to enhance campus event visibility.
- Led a team of 15 volunteers, to develop short- and long-term public relations strategies to improve organization's visibility, ensuring strong online engagement and brand representation
- Coordinated media outreach efforts to enhance university visibility, and organized workshops on communication strategies for student leaders.
Education
Bachelor of Science - Business Administration
Suffolk University, Sawyer Business School
Boston, MA, USA01.2023
Skills
Digital marketing strategy
Social media marketing
Content strategy
Brand marketing
Marketing analytics
Consumer insights
Canva
Meta Business Suite
Google Analytics
Market research
References
Available on request
Certification
HubSpot Inbound Marketing - HubSpot Academy, 2023.
Timeline
Digital & Brand Marketing Executive
Impact Kitchen
10.2024 - Current
Content Moderator
Google via VACO
02.2023 - 02.2024
Social Media & Marketing Manager
Mumbai Spice Restaurant
08.2022 - 01.2024
Brand & Content Marketing Executive
Suffolk In the Hub
05.2022 - 12.2022
Public Relations Officer
Student Government Association, Suffolk University
09.2021 - 12.2022
Bachelor of Science - Business Administration
Suffolk University, Sawyer Business School