Hatrick Chaudhary
Vadodara
Summary
I am an experienced Brand Manager of Amazon with over 8 years of expertise in building and growing successful brands, I possess exceptional skills in various areas, including product development, product launch, product listing optimization. Along with my expertise in managing and optimizing Amazon advertising campaigns, I excel in conducting keyword research, campaign optimisation, and data analysis, all of which have led me to achieve remarkable sales growth and improve profitability for my clients.
Overview
9
9
years of professional experience
Work History
Brand Manager
Calibray Business Solution Pvt Ltd
Vadodara
09.2021 - Current
- Analyzed market trends, customer requirements and competitive strategy to identify opportunities for increasing customer and business value.
- Conducted market research studies and competitive analysis to evaluate current market trends and price strategies.
- Managed and optimized PPC campaigns, resulting in improvement in conversion rate
- Developed and executed a comprehensive marketing strategy that increased brand awareness.
- Conducted keyword research and optimized product listings for improved search visibility and conversion rates.
- Developed a pricing model that maximized revenue while remaining competitive in the marketplace
- Coordinated with cross-functional teams to ensure brand consistency across all channels
Freelancing
Amazon Marketplace
Vadodara
12.2020 - 09.2021
- Managed and optimized multiple Amazon Marketplace accounts, including product listings, inventory management, and customer service
- Conducted keyword research and optimized product listings for improved search visibility and conversion rates
- Monitored and analyzed sales data to identify trends and opportunities for growth
- Provided exceptional customer service and resolved customer complaints and inquiries in a timely and professional manner.
Marketplace Specialist
Darshan Soft – Tech Pvt Ltd
Vadodara
04.2020 - 11.2020
- Managed and optimized multiple Amazon advertising campaigns, including Sponsored Products, Sponsored Brands, and Sponsored Display
- Conducted keyword research and optimized campaigns for improved performance and profitability
- Monitored and analyzed campaign data to identify trends and opportunities for growth
- Worked closely with internal teams and clients to develop effective advertising strategies.
Ecommerce Manager
Elite Décor Pvt. Ltd
Vadodara
12.2015 - 03.2020
- Responsible for planning and selling the company’s Home furnishing products on Amazon.in
- Drive Business Growth, and Market Share of the Specific Category with strong product, competition, and consumer analytics
- Create goal-specific plans, drive execution, track and report on program performance, and present in-depth analyses with insights
- Managing relationships with key accounts to ensure business growth and brand growth
- Develop sales strategy, forecast sales volumes, listing, pricing and manage the inventory and content creation
- Deliver on sales plan, gross margin plan, inventory refills, and overall P&L
- Monitor the trends and prepare the strategy for increasing conversion rates, basket size & basket value on Amazon.in
- Prepare advertising campaign on amazon to drive traffics to our products by Sponsored Products, Brands, and display ads where I have to maintain the Budget, ACOS, Bid, and CPC
- Monitor competitor activity and make recommendations for potential promotional opportunities
- Implemented marketing strategy and analyzed trends to define and establish sales objectives
- Prepare sales reports and analysis the product sales to determine the top and bottom-performing SKUs
- Proactively work to identify sales performance issues and resolve them quickly.
E-commerce Executive
Encircle Exports Pvt. Ltd
Vadodara
06.2014 - 12.2015
- Prepare the content of the product for listing on eBay
- Auction of the liquidated SKUs on eBay
- Analysis the Sales and Competitor Research
Education
BCA - Computer Application
Sanskar Institute of Management & Information Technology
Bhuj2011
HSC - Commerce
Kendriya Vidhyala
2008
S.S.C -
Army Public School
Bhuj2006
Skills
- Marketing and Sales
- Amazon Marketplace account management
- Amazon advertising campaign management
- Campaign optimization
- Keyword research
- Business Development
- Communication Skills
- Ability to Multitask
- Adaptability
- Ability to Work in a Team
- Computer Skills
- Microsoft Excel
- Campaign Performance Tracking
- Campaign Planning
- Marketing Strategy Development
Timeline
Brand Manager
Calibray Business Solution Pvt Ltd
09.2021 - Current
Freelancing
Amazon Marketplace
12.2020 - 09.2021
Marketplace Specialist
Darshan Soft – Tech Pvt Ltd
04.2020 - 11.2020
Ecommerce Manager
Elite Décor Pvt. Ltd
12.2015 - 03.2020
E-commerce Executive
Encircle Exports Pvt. Ltd
06.2014 - 12.2015
BCA - Computer Application
Sanskar Institute of Management & Information Technology
HSC - Commerce
Kendriya Vidhyala
S.S.C -
Army Public School
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