Heena Attri

• Spearheaded the implementation and optimization of marketing automation strategies using WebEngage
• Launched highly personalized lead nurturing and conversion journeys
• Enhanced the engagement and retention metrics across various stages of the customer lifecycle
• Improved the email open rate from 10.5% to 18%
• Played a pivotal role in integrating WebEngage with the website, meticulously designing and implementing data models to ensure seamless functionality and accurate tracking of user interactions
• Worked on reporting and analytics platforms like Google Analytics.

• Developed and implemented automated campaigns to increase user engagement and retention
• Achieved 30% increase in monthly active users
• Managed the marketing automation platform (MoEngage) and orchestrate Email Marketing, SMS marketing, Push Notifications, In-App notifications, and WhatsApp business messaging
• Developed and executed retention strategies to increase customer loyalty and retention rates
• Achieved 20% increase in customer retention in a year
• End-to-end funnel measurement to understand gaps in customer acquisition journey and identify areas of improvement
• Monitored Key Metrics such as CTR, CVR, CAC, open rate, churn rate etc
• Achieved a 12% increase in CTR and 10% increase in CVR using intelligent segmentation and dynamic engagement strategy
• Planned the monthly budget for campaigns to meet the target expectations & drive expected business from individual campaigns
• Tracked and reported program effectiveness metrics to stakeholders, as well as continually monitor and analyze to maximize impact. Developed and presented business cases to all levels of the organization
• Collaborated with multiple cross-functional teams within the organization, managing diverse efforts, leveraging the teams for synergies, and delivering great outcomes.

• Looked after project management - omnichannel chatbot & marketing automation.
• Worked closely with cross-functional departments for collaboration for business use cases.
• Monitored market trends, competitor activities, and customer preferences to adapt marketing strategies and stay ahead in the industry

Carried out end to end activities including due diligence of prospective tenders, pre-bid meetings, techno commercial evaluation and cost estimation in order to obtain orders and develop business for the company.