Heena Chawla
New Delhi
Summary
Strategic Sales and Marketing Specialist with 10+ years of experience in E-commerce, Expertise in area of sales, business development, channel management, key account management, direct sales and institutional sales. I am a result oriented professional, in leading team and devising strategies to effectively implement sales plans, channel & distribution plans and marketing activities. An efficient organizer, team player and a decisive leader with capabilities to negotiate and analyze. Experienced E-Commerce Manager with proven task delegation and team building skills. Financial planner develops budgets and financial strategies to maximize resources and labor capabilities. Tech savvy leader builds strong online networks and connects with audiences through strong marketing strategies.
Overview
10
10
years of professional experience
Work History
E-Commerce Manager
Familycare Consumer Private Limited
09.2023 - 06.2024
- Company Overview: Working in a company annual turnover is 550 cr of baby catalog and hygiene products
- Responsible for handling day-to-day operations on seller panels of various online marketplaces like Meesho, Jiomart, Blinkit, Firstcry, Zepto, Nykaa, and PharmEasy.
- Managing the inventory with 15 states, PAN India.
- Maintaining the catalogue and maintaining the hygiene of the catalogue.
- Maintain the pricing, claims, and returns as well.
- Commercials negotiation with various marketplaces, including monthly saving deals, BAU pricing, etc.
- Started Quick commerce in the company with commercial negotiations, stock penetration, delivery, appointments, etc.
- Handling Advertising and participating in Event deals.
- Managing team size of 10+
- Working in a company, the annual turnover is 550 cr of baby catalog and hygiene products.
Sr. E-Commerce Executive
CARLTON RETAIL PRIVATE LIMITED
12.2020 - 05.2023
- Responsible for handling day-to-day operations on seller panels of various online marketplaces like Amazon, Myntra, Omni, and Flipkart.
- Handling the personal website (SHOPIFY) and orders maintaining the price and orders and complaints also
- Creating listings for the entire range of product portfolios.
- (Individual and bulk Listing, Mapping)
- Maintaining follow up with all e-commerce portals for resolving any issues (Claims, Returns, and Overcharges etc.) which might cause hindrances in the day-to-day operations.
- Inventory Management, along with stock existence updating on a frequent basis.
- Dealing with vendors of our brand for onboarding our website.
- Implementing promotional offers on a regular basis as per clients' requirements or as suggested by the category managers.
- Track and monitor performance and sales of key products to manage performance.
E-Commerce Manager
KJ ENTERPRISES
02.2017 - 11.2020
- Responsible for handling day-to-day operations on seller panels of various online marketplaces like Amazon, Myntra, Flipkart, Shopclues, Club Factory, Snapdeal, Meesho, and Ajio.
- Catalog management to ensure product listing and hygiene, as per brand guidelines.
- Planning, executing, and optimizing marketplace campaigns and promotions.
- Coordinating with marketplace teams for new launches, campaigns, product placement, and visibility.
- Working with the marketing team to provide best-in-class catalog experience with A+ content, accurate & engaging content
- Keeping a check on stock levels and SKUs with each partner marketplace.
- Managing Brands and fulfilling all their requirements related to catalog.
- Management of Catalog Photoshoot.
- To train the team to ensure high efficiency, creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst the team.
E-Commerce Manager
New Horizon Knits Pvt. Ltd
02.2014 - 12.2017
- Responsible for handling day-to-day operations on seller panels of various online marketplaces like Amazon, Myntra, Flipkart, Shopclues, Snapdeal, Ebay, and Ajio.
- Catalog management to ensure product listing and hygiene as per brand guidelines
- Planning, executing, and optimizing marketplace campaigns and promotions
- Coordinating with marketplace teams for new launches, campaigns, product placement, and visibility
- Working with the marketing team to provide best-in-class catalog experience with A+ content, accurate & engaging content
- Keeping a check on stock levels and SKUs with each partner marketplace
- Managing Brands and fulfilling all their requirements related to catalog
- Management of Catalog Photoshoot
- To train the team to ensure high efficiency, creating and sustaining a dynamic environment that fosters development opportunities and motivates high performance amongst the team.
- Successfully increased overall marketplace sales by 30% within the first year of management by implementing strategic marketing campaigns and optimizing product listings.
- Successfully launched and established a new marketplace platform, achieving a significant user base and generating good sales within the first year.
- Collect high sale-generating keywords and update them in the entire catalogue.
- Developed and executed a comprehensive vendor acquisition strategy, resulting in a 50% increase in the number of sellers on the marketplace, expanding product variety, and attracting a wider customer base.
- Established and maintained strong relationships with spokespersons of the marketplace, resulting in an increase in sales, customer satisfaction, and retention.
- Implemented an efficient order fulfillment process, reducing average delivery time by 20%, resulting in improved customer satisfaction and increased positive reviews.
- Successfully negotiated exclusive partnerships with key suppliers, securing competitive pricing and unique product offerings, which led to a 25% increase in profit margins.
- Developed and implemented a robust customer support system, resulting in a 25% decrease in customer complaints and an increase in positive customer feedback.
- Utilized analytics tools and market research to identify emerging trends and demands, allowing for the timely introduction of new products and categories, resulting in a 20% increase in overall sales.
- Led the successful launch of a new product line, resulting in a 30% boost in revenue and a significant expansion of the customer base.
Education
MBA - Marketing & MM
BVIMR University
01.2020
BA - IB
Delhi University
01.2011
12th -
CBSE Board
New Delhi01.2008
Skills
- Microsoft Office
- Inventory Stock management
- Website Catalog Management
- Ad Campaign Assistance
- Key Account Mgt
- Product Mgt
- Market Penetration
- Competitor Analysis
- Team Building
- Customer Relation Mgt
- Quick Commerce
- Inventory Tracking
- Action planning
- Sales strategy development
- Sales Targeting
- New Business Development
- Customer Trend Analysis
- Sales Reporting
- Data Analytics
- Staff Training and Development
- Sales Projections
- Decision-Making
- Interdepartmental Collaboration
Gender
Female
Nationality
Indian
Fathername
Mr. Satpal Chawla
Currentctc
Rs. 9.60 lakh p.a (fixed)
Dateofbirth
06/25/90
Areaofexcellence
- Inventory Stock management
- Website Catalog Management
- Ad Campaign Assistance
- Key Account Management
- Product Management
- Market Penetration
- Competitor Analysis
- Team Building
- Customer Relation Management
- Quick Commerce
Personal Information
- Date of Birth: 06/25/90
- Marital Status: Single
Affiliations
- Listen Music
- Travelling
- Making Friends
Languages
English
First Language
Hindi
Advanced (C1)
C1
Punjabi
Proficient (C2)
C2
References
References available upon request.
Timeline
E-Commerce Manager
Familycare Consumer Private Limited
09.2023 - 06.2024
Sr. E-Commerce Executive
CARLTON RETAIL PRIVATE LIMITED
12.2020 - 05.2023
E-Commerce Manager
KJ ENTERPRISES
02.2017 - 11.2020
E-Commerce Manager
New Horizon Knits Pvt. Ltd
02.2014 - 12.2017
MBA - Marketing & MM
BVIMR University
BA - IB
Delhi University
12th -
CBSE Board
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