Heer Sharma
Ahmedabad
Summary
Strategic and creative marketing professional with expertise in digital marketing, social media management, and branding. Combining an MBA in Marketing with hands-on experience in lead generation, campaign optimization, and customer engagement, I craft impactful strategies that drive brand growth and digital presence. Passionate about delivering measurable results and building strong brand identities in dynamic environments. Seeking to contribute innovative solutions in digital marketing and brand strategy roles.
Overview
3
3
years of professional experience
2025
2025
years of post-secondary education
1
1
Certification
Work History
Sales & Growth Strategist
Factors.ai
BANGALORE
04.2025 - Current
Built a robust global outbound engine, driving qualified pipelines across India, US, and Israel markets.
Delivered compelling discovery calls, helping prospects uncover high-value use cases and adopt the platform smoothly.
Crafted sharp, unified outbound messaging across emails, calls, and pitches to boost engagement and consistency.
Optimized sales workflows using Apollo, HubSpot, and LinkedIn Sales Navigator to accelerate prospecting and conversions.
Produced insightful ROI reports, showcasing competitor benchmarks and ad performance to influence buying decisions.
Marketing Intern
Actylis
Ahmedabad
04.2024 - 06.2024
- Used tools like ZoomInfo to boost lead generation efforts and Salesforce to ensure smooth cross-functional communication, this led to 90 more qualified leads for the company.
- Gained hands-on B2B sales experience by engaging with prospective clients, contributing to an increase in new business leads and increasing sales.
- Managed data collection analyzed consumer feedback, and drafted reports with insights that could improve customer satisfaction by up to 6%.
HR Intern
Navigate Human Resources Consultants
Ahmedabad
04.2023 - 06.2023
- Efficiently adapted to evolving priorities in a dynamic work environment.
- Conducted detailed assessments of candidate resumes, and interviews and managed end-to-end closing of positions to streamline onboarding of 35 candidates.
- Fostered strong client and team collaboration, ensuring recruitment efforts aligned with organizational objectives.
Education
MBA in Marketing
Great Lakes Institute of Management
07.2023 - 01.2025
Bachelor of Arts - English Literature
Gujarat University
Ahmedabad, India 01.2020 - 01.2023
Seventh Day Adventist Higher Secondary School
Ahmedabad, India Skills
- Strategic Marketing & Brand Management
- Market Research & Consumer Insights
- Data-Driven Strategy & Decision making
- Competitor Analysis & Benchmarking
- Customer-Centric Strategiess
- ROI Analysis
- Change Management
- Technical Skills: Microsoft PowerPoint, Microsoft Excel, Google Sheets, Google Slides, Canva
Languages
Hindi
First Language
English
Proficient (C2)
C2
French
Elementary (A2)
A2
Certification
- Content Writing Certification Udemy
- Language Proficiency Certificate from British Council
Affiliations
- EXTRA-CURRICULARS -
- Marketing Committee Member at Great Lakes Institute of Management: Core member of the Newsletter vertical.
- Increased readership among peers by up to 7%. Authored, edited, and screened over 24 articles for the Newsletter, created content calendars, managed deadlines, and sourced Faculty pieces for added insights.
- Led the management of the NASMEI conference hosted by our college and arranged by the Marketing committee.
Projects
SEO, SEM & Webpage
- Optimization Executed on-page SEO audits and optimized meta tags, headers and content structure.
- Conducted off-page analysis to strengthen domain authority and backlink quality.
- Utilized Google Analytics and SEMrush to diagnose website performance and identify growth opportunities.
- Delivered recommendations projected to raise CTR by up to 12%.
CRM & Retention Strategy for a New Brand
- Designed a complete GTM strategy including positioning, pricing and promotional planning.
- Mapped the entire customer journey and resolved friction points to elevate retention.
- Built a tiered loyalty program aimed at boosting repeat purchases and lifetime value.
Timeline
Sales & Growth Strategist
Factors.ai
04.2025 - Current
Marketing Intern
Actylis
04.2024 - 06.2024
MBA in Marketing
Great Lakes Institute of Management
07.2023 - 01.2025
HR Intern
Navigate Human Resources Consultants
04.2023 - 06.2023
Bachelor of Arts - English Literature
Gujarat University
01.2020 - 01.2023
Seventh Day Adventist Higher Secondary School