Summary
Overview
Work History
Education
Skills
Websites
Accomplishments
Certification
Timeline
Hi, I’m

Heeren Tanna

Hyderabad

Summary

Experienced Digital Marketing Manager with extensive experience building, maintaining and running successful digital marketing campaigns from conception to completion of campaigns in SEO, SEM, Social Media, Content Marketing, and Inbound Marketing.

Proven track record of successfully leading the design and development of multiple brands, resulting in increased traffic, brand awareness, and lead generation. Adept at leading cross-functional teams, building positive client relationships, and delivering exceptional results that exceed expectations.

Overview

18
years of professional experience
1
Certification

Work History

coMakeIT Software

Digital Marketing Lead
01.2018 - Current

Job overview

  • Generated reports to support development and implementation of marketing plans.
  • Developed digital marketing strategies by creating and implementing plans to reach and engage target audiences.
  • Maximized advertising efforts by developing content for media relations, corporate communications, and social media posts.
  • Increased brand awareness with ambassador partnerships and targeted email campaigns.
  • Optimized company website to improve engine ranking, user experiences and conversion rates.
  • Managed digital projects from initial concept through final implementation and live monitoring.
  • Implemented marketing automation tools to streamline and automate repetitive marketing tasks.
  • Tracked key performance indicators to measure success of campaigns.
  • Created and deployed social media content, engaged with target audiences, and boosted reach with strategic ad placements.
  • Generated 36% growth in visitors to blog
  • Converted close to double MQLs than targeted in 2018 and 2019.

Cigniti Technologies

Digital Marketing Manager
02.2013 - 12.2017

Job overview

  • Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness.
  • Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
  • Optimized email campaigns to increase open and click-through rates.
  • Launched successful digital marketing campaigns that achieved goals for increased website traffic.
  • Grew B2B blog's monthly visits from 2,000 to 20,000 by executing targeted content marketing strategies for IT services company.
  • Oversee social media marketing campaigns to grow brand awareness and lead generation for Services and solutions on Instagram, Facebook, and Linkedin.
  • Personally managed migration of company's corporate website from Drupal to WordPress, resulting in improved SEO, page speed, and conversions, saving thousands of dollars.
  • Established marketing automation processes for various lead nurturing and generation campaigns.
  • Interface with C-level executives and client stakeholders to identify target demographics and define brand messaging across all marketing channels
  • Designed and implemented successful digital marketing campaigns, incorporating SEO/SEM, social media, content marketing, and webinars, resulting in boosted engagement and ROI, driving lead generation.
  • Enhance website performance and social media presence to drive customer acquisition for IT Services company, and leverage Google Analytics to drive SEO, resulting in 10X increase in page views.
  • Conducted multiple growth hack experiments, contributing to lead generation and traffic growth.
  • Surpassed lead generation targets, converting nearly double Marketing Qualified Leads (MQLs).

SEO 5 Consulting

SEO Analyst - Digital Marketing
02.2011 - 02.2013

Job overview

  • Worked as a remote Digital marketer, helping account manager with right digital marketing proposal and recommendations for clients.
  • Oversaw all aspects of digital marketing for more than 50 small to mid-sized businesses across North America and Canada.
  • Managed time efficiently in order to complete all tasks within deadlines.
  • Built and grew online presence of multiple small businesses, resulting in increased revenue and improved success with digital marketing campaigns on social media.

Progressive Digital Media

Senior SEO Analyst
01.2010 - 03.2011

Job overview

  • Had opportunity to work on top media sites like newstatesman.com and cbronline.com
  • Played crucial role in getting site listed in google news.
  • Regularly made citations on Wikipedia to get links and traffic to website bringing 15% of traffic.
  • Tracking and analysis of traffic metrics for all channels using Google Analytics and Webtrends.
  • Maintained Google and Bing Webmaster Tools accounts and monitored for crawling and indexing issues.
  • Devised effective link-building campaigns to increase website authority and visibility.
  • Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.

S-Axxis Web Solution

Team Lead, Digital Marketing
03.2008 - 12.2009

Job overview

  • Measured and report performance of all digital marketing campaigns, and assessed against ROI and KPIs.
  • Prepare detailed campaign reports and digital marketing strategies, communicating key findings to senior management.
  • Masterminded highly successful digital strategies for various platforms to attract customer engagement.
  • Lead and supervised team of 12 engaged in SEO and Digital marketing.
  • Coached team members in techniques necessary to complete job tasks.
  • Was responsible for Client communication and executing digital marketing campaigns.

Kensium Web Solutions

Sr. SEO Analyst
11.2006 - 02.2008

Job overview

  • Managed end-to-end digital marketing activities for multiple clients at once.
  • Successfully achieved 1st-page rankings for clients of various industries like computer forensics, antique store, and luxury cosmetics.
  • Managed PPC campaigns of more than $50,000 a month budget

Vision Studio

Web Designer Cum Link Builder
02.2005 - 11.2006

Job overview

  • Delivered services as web developer and webmaster, acting as project manager for platform transition.
  • Troubleshoot technical issues and optimized websites for search engine optimization, performance, and accessibility.
  • Collaborated with project managers and development team to brainstorm new ideas.
  • Completed full redesigns of existing websites to improve navigation, enhance visuals and strengthen search engine rankings.
  • Off-page SEO activities like directory submission and bookmarking.
  • Designed small business websites
  • Successfully Completed 950+ link exchanges on PR 2 + pages

Education

Shobhit University
Hyderabad

Bachelor of Commerce from Commerce

University Overview

Indian Institute of Business Management
Hyderabad

MBA from Information Technology And Project Management

University Overview

Skills

  • Brand Strategy
  • Project Management
  • Customer Relationship Management
  • Marketing Calendar Management
  • Search Engine Marketing
  • Growth Hacking
  • Team Leadership
  • Administering Social Media Accounts
  • Google AdWords
  • Email Marketing Campaign
  • Web Content Management
  • Digital Marketing Strategy
  • Content Curation
  • Lead Generation
  • Website Development
  • Wordpress

Accomplishments

Accomplishments
  • Managed Facebook, twitter and Instagram for top Telugu & Kannada actresses and grew their followers by over 30% in 3 months .
  • Taught Digital marketing to final year students at EThames Degree College, Hyderabad.
  • Freelance assignments for multiple clients including CEOs of IT companies for social media management
  • Helped multiple small businesses in building their web presence and earning more from their web-based businesses.
  • A regular speaker at local digital marketing conferences and meetups.
  • Enhance website performance and social media presence to drive customer acquisition for an IT Services company, and leverage Google Analytics to drive SEO, resulting in a 10X increase in page views.

Certification

  • Certificate – Digital Marketing & Marketing Analytics: IIM Rohtak - 2018
  • Certificate - Inbound Marketing: Hubspot Academy, 2016

Timeline

Digital Marketing Lead
coMakeIT Software
01.2018 - Current
Digital Marketing Manager
Cigniti Technologies
02.2013 - 12.2017
SEO Analyst - Digital Marketing
SEO 5 Consulting
02.2011 - 02.2013
Senior SEO Analyst
Progressive Digital Media
01.2010 - 03.2011
Team Lead, Digital Marketing
S-Axxis Web Solution
03.2008 - 12.2009
Sr. SEO Analyst
Kensium Web Solutions
11.2006 - 02.2008
Web Designer Cum Link Builder
Vision Studio
02.2005 - 11.2006
Shobhit University
Bachelor of Commerce from Commerce
Indian Institute of Business Management
MBA from Information Technology And Project Management
Heeren Tanna