Summary
Overview
Work History
Education
Skills
Tools
Languages
Certification
Work Availability
Accomplishments
Timeline
Generic

Helen Priya

Summary

A versatile digital marketing professional with over 6 years of experience in B2B Social Media Marketing, communications, and technology marketing, including SaaS-based companies. Proven track record of driving brand growth and community engagement through data-driven strategies, effective cross-functional collaboration, and sales expertise. Skilled in optimizing digital initiatives for global teams, ensuring consistent brand messaging, and achieving high engagement across various digital platforms. Experience extends to sales, successfully converting leads into sales through strategic calls. Adept at leveraging tools like Odoo CRM, SendGrid, Brevo, and more to create impactful and efficient marketing campaigns.

Overview

6
6
years of professional experience

Work History

CRM Manager/ Digital Marketing Specialist

Bautomate
09.2023 - Current
  • Coordinated Cross-Functional Teams: Collaborated across Sales, Partnerships (US & UAE), Product, and Solutions to streamline CRM operations, driving efficiency and improved workflows.
  • CRM Implementation: Deployed CRM strategies, resulting in a significant rise in customer engagement and retention within six months, strengthening relationships.
  • Marketing-Sales Alignment: Aligned marketing and sales efforts, driving a sharp increase in lead generation in the first quarter, boosting the sales pipeline.
  • Email Marketing Campaigns: Launched email marketing campaigns, contributing to a 35% increase in lead conversions and engagement.
  • Digital Campaign Execution: Executed targeted Google Ads campaigns that expanded audience reach by 5,000+ resulting in a 3x increase in brand visibility within three months.
  • Social Media Growth: Developed social media strategies, resulting in rapid follower growth and engagement, enhancing the company’s digital presence.
  • Sales Call Strategy: Conducted targeted sales calls, driving a 30% growth in sales over six months and improving client conversion rates.
  • ROI Optimization: Achieved a 2x increase in ROI by optimizing lead generation, lifecycle management, and campaign efficiency, delivering consistent gains in marketing and sales performance.

Community Engagement Manager

ConClev - Ai
09.2023 - 05.2024
  • 600% Growth in Followers: Increased social media followers from 1k to 7k in one month through targeted viral content and trending topics.
  • 40% Boost in Engagement: Enhanced interaction rates by 40% through real-time responses and interactive posts, solidifying customer loyalty.
  • Viral Content Strategy: Crafted high-impact posts around current events and trends, driving significant reach and community involvement.
  • Data-Driven Results: Leveraged analytics to refine content strategies, improving customer retention and engagement.
  • Mentorship and Development: Mentored team members in community engagement best practices, fostering professional growth and development.
  • Budget Management: Managed budgets for community programs, ensuring efficient resource allocation and cost-effective planning across projects.
  • Self-motivated, with a strong sense of personal responsibility.
  • Worked effectively in fast-paced environments.

Brand Marketing Manager

Winmeen India Pvt. Ltd
05.2022 - 08.2023
  • Strategic Marketing Campaigns: Led integrated marketing campaigns across print media, outdoor billboards, and property expos, significantly boosting brand visibility and driving a surge in property inquiries and sales.
  • Cross-Channel Promotion: Coordinated marketing efforts through a mix of print, outdoor advertising, and digital platforms, increasing lead conversions and reaching a wider target audience.
  • Guerilla Marketing Initiatives: Launched innovative guerilla marketing strategies, including targeted real estate flyers, neighborhood pop-up events, and street-level promotions, generating heightened interest and walk-ins for property viewings.
  • Lead Generation through Property Listings: Enhanced property listings and created compelling brochures and print ads, leading to an influx of inquiries and a stronger pipeline of potential buyers.
  • Successful Real Estate Events: Organized large-scale open houses and property showcases, drawing substantial attendance and fostering client engagement, contributing to a 20% rise in sales inquiries.
  • Creative Property Marketing: Crafted visually impactful advertisements and brochures, leveraging both print and digital formats, which resonated with high-end buyers and strengthened market presence.

Admissions Coordinator

The Indian Public School
06.2020 - 04.2022
  • Managed the admissions process, achieving a 25% increase in enrollment through targeted marketing and community outreach.
  • Developed and executed marketing campaigns across digital and traditional channels, boosting school visibility and attracting prospective students.
  • Organized school events, open houses, and campus tours to engage potential students and families, fostering a welcoming environment.
  • Collaborated with academic and administrative teams to streamline admissions and enhance the applicant experience.
  • Conducted market research and analyzed enrollment trends to refine marketing strategies.

Business Banking Officer

Bank of Abyssinia
10.2014 - 08.2016
  • Client Relationship Management: Fostered strong relationships with business clients, identifying financial needs and providing tailored banking solutions to enhance customer loyalty and retention.
  • Product Promotion & Adoption: Implemented targeted marketing strategies for banking products, achieving a 20% increase in adoption rates and driving revenue growth.
  • Collaboration for Smooth Processing: Worked closely with internal teams, including credit analysts and operations, to facilitate smooth loan processing and enhance customer service.
  • Financial Analysis & Risk Assessment: Conducted thorough financial analyses and risk assessments for client portfolios, ensuring informed lending decisions and compliance with banking regulations.

Customer Support Specialist

Reliance Communications
11.2011 - 05.2012
  • Led a customer support team, increasing service quality by 25% through improved training and process optimization
  • Developed strong relationships with clients, resulting in repeat business and positive feedback.

Education

MBA - Marketing & HR

PEC
09.2022

BE - ECE

IECW
04.2010

Skills

  • Social Media Marketing
  • Technology marketing
  • Ownership of campaigns
  • Problem solving
  • Digital Marketing Strategy
  • Email Marketing & Automation
  • Lead Generation & Sourcing
  • Social Media Management
  • Content Creation
  • CRM Management
  • Brand Management
  • Corporate Branding
  • Cross-functional Team Leadership
  • Community Building & Engagement
  • Critical thinking and problem solving
  • Advance Analytical Thinking
  • Effective Communication
  • Market Research
  • Product Marketing
  • Marketing Analytics
  • Google Tag Manager
  • Native Advertising
  • Affiliate Marketing
  • Guerrilla Marketing
  • B2B Sales
  • Marketing and Sales

Tools

Odoo CRM, Zoho Campaigns, Mailchimp, Zoho CRM, LinkedIn Sales Navigator, SEMRush, Hubspot, Google Analytics, Google Webmaster, Google Tag Manager, BingWebmaster, GoogleKeywordPlanner, AdwordsEditor, Ahref, OpenSiteExplorer, GoogleTrends, Ubersuggest, Spyfu, Hoovers, Zoominfo,Snov, Brevo, Sendgrid

Languages

English
Bilingual or Proficient (C2)
Tamil
Bilingual or Proficient (C2)
Amharic
Beginner (A1)

Certification

  • Google AI-Powered Performance Ads Certification
  • Google Analytics
  • Fundamentals of Digital Marketing
  • Digital Marketing for CXOs
  • Advanced Email Marketing

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse

Accomplishments

  • Coordinated Cross-Functional Teams: Collaborated across Sales, Partnerships (US & UAE), Product, and Solutions to streamline CRM operations, driving efficiency and improved workflows.
  • CRM Implementation: Deployed CRM strategies, resulting in a significant rise in customer engagement and retention within six months, strengthening relationships.
  • Marketing-Sales Alignment: Aligned marketing and sales efforts, driving a sharp increase in lead generation in the first quarter, boosting the sales pipeline.
  • Email Marketing Campaigns: Launched email marketing campaigns, contributing to a 35% increase in lead conversions and engagement.
  • Digital Campaign Execution: Executed targeted Google Ads campaigns that expanded audience reach by 5,000+ resulting in a 3x increase in brand visibility within three months.
  • Social Media Growth: Developed social media strategies, resulting in rapid follower growth and engagement, enhancing the company’s digital presence.
  • Sales Call Strategy: Conducted targeted sales calls, driving a 30% growth in sales over six months and improving client conversion rates.
  • ROI Optimization: Achieved a 2x increase in ROI by optimizing lead generation, lifecycle management, and campaign efficiency, delivering consistent gains in marketing and sales performance.

Timeline

CRM Manager/ Digital Marketing Specialist

Bautomate
09.2023 - Current

Community Engagement Manager

ConClev - Ai
09.2023 - 05.2024

Brand Marketing Manager

Winmeen India Pvt. Ltd
05.2022 - 08.2023

Admissions Coordinator

The Indian Public School
06.2020 - 04.2022

Business Banking Officer

Bank of Abyssinia
10.2014 - 08.2016

Customer Support Specialist

Reliance Communications
11.2011 - 05.2012

MBA - Marketing & HR

PEC

BE - ECE

IECW

Similar Profiles

CREATE PROFILE
Helen Priya