HEMACHANDRA K

WayCool (WayCool Foods) is India's leading food and agri tech company Supplying 2000+ tons of food to a network such as food, vegetables, staples and dairy of 179K+ retailers every day.

• Responsible for achieving primary and secondary targets by the company.
• Lead the team of 15 - 20 sales officers.
• Channel Development and research designing and implementing strategic sales plan.
• Achieving distribution KPI which includes bill cuts, lines, UBO& Achieving brand wise targets as per annual business plan.
• Our Brands MADHURAM ,KITHCHEJI, And Market Brands Creating the business growth map for the region, focusing on critical levers such as Planning, Distribution, Execution and Quality.
• Deploy necessary infrastructure by way of frontline sellers, sales officers, & Distributors, And Units etc.
• To ensure distribution at optimal cost to serve.
• Motivate and guide team members ensuring sales, achieving the targets - business revenue generation, achieving budgeted figures and activity ratio on monthly basis decreasing RTO percentages
• Competition tracking & providing input, seeking solution making proactive plans to counter the new entrants.
• Training and monitoring the team to develop requisite skills; conducting trainings on products, selling skills, lead prospecting and closing skills
• Allocate manpower in different areas depending upon the individual capabilities and strength.
• Presentation to management on the progress and status.

Udaan is business to-business (B2B) e-commerce platform. It operates in the categories that include lifestyle, electronics, FMCG, pharma, home and kitchen, staples, fruits and vegetables, toys, and general merchandise, according to the company. Udaan has marketplace and Inventory Model and manages the whole supply chain.

• Distribution – responsible to drive top line and bottom line in alignment with the company strategy and for respective category
• Target planning for the team and regular training through markets visits
• Assess business performance by maintaining tracker to analyse Gmv, sales achievement for events, promotions and product launches
• Drive category growth through innovation and new initiatives
• Acquiring different types of buyers and generating business from them, hiring a field team and managing them, problem solving for every single type of buyer cohort separately
• Managed the portfolios of several major clients with over $8.5M in total assets
• Drive category growth through innovation and new initiatives
• Coordinate with teams from supply chain, finance, legal, commercial and others to ensure high quality experience.
• Understanding the different types of buyer cohorts and timely delivery. Ensured business relations with retailers/distributors.
• Manage a multi-layered team of 50 people and be responsible for their performance as well as cash collection on COD.
• Handling assigned territory GT&MT&HORECA stores
• Sourcing business from assigned stores
• Aligning with sell side team new brand/product launch for the sales Assigning targets for the BD level and plan accordingly to achieve them Improving lines and vertical & sku level
• Promoting high margin products and brands in all possible outlets, promoting specific brands to improve company’s revenue
• Working with operation team for on time deliveries / seller packing
• Doing market visits with BD team and with team leads to analyse and understand market scenario and competitor’s rates, pricing & offers, discounts.
• Handled Liquation for Food, Phrama and Non Food.

Airtel India largest provider of fixed telephony in India and is also a provider of Broadband and subscription television services. The company provides communication and ICT services comprising voice, data, data center and managed services, IoT, cloud, and digital media.

• Handling 50 retail stores Activation Organization Promoters including modern stores like Sangeeta mobiles, Poorvika mobiles, pai mobiles etc
• Distribution – Handling products and Stock management, Ensuring market service and delivery on time Activities and rendering market information and service for revenue generation Formulation of Market and Outlet Coverage plan and branding to improve sales
• Responsible for Proactive Communication of monthly schemes and Tie-ups with suitable Outlet and activity boys and fse’s, resulting in deeper market
• Handled 3 Distributors (with 1.4cr monthly turnover), 14 FSE’s and 6 Activity boys
• Ensuring complaint resolution on time like Network, claims, settlement, GST, Stock, incentives etc
• Creating visibility across market to boost the sales and awareness
• Maintain healthy ROI for Distributors
• Communicating Targets, schemes, and incentive plans for the day
• Preparing weekly reports, monthly reports on Target and achievement
• Monitoring the key performance Indicators on daily, weekly, and monthly basis to ensure max target Achievement Creating brand visibility across all stores
• Ensuring product visibility in the market and proper utilization of Branding and activity, materials
• Appropriately placing products on retailers’ stores, Reallocation of promoters based on requirements
• Communication of Products and daily target in Morning hurdle every day
• Making accurate forecast of stock requirements and raising timely indent.