Summary
Work History
Education
Skills
Websites
Contact
Timeline
CREATIVE DIRECTOR
Open To Work

HEMA K. SINGH

Story Square production
Mumbai,MH

PROFESSIONAL SUMMARY

Creative professional with 12+ years of experience in television, OTT and digital entertainment. Worked across several Hindi television shows in different creative roles, including Creative Director, Creative Head and Associate Creative Head. Experienced in story and screenplay development, script supervision, casting, character development, set and costume planning, visual continuity and production execution. Have also worked on VFX-based shows and vertical micro-dramas, with hands-on experience in AI and VFX creative supervision. Comfortable working closely with writers, directors and production teams to take a story from script to screen.

Work History

CREATIVE DIRECTOR

Story Square production
  • Nath – Zewar Ya Zanjeer | Dangal / Story Square Productions.
  • Chhathi Maiyya Ki Bitiya | Sun Neo / Story Square Productions.
  • Jamunia | Shemaroo TV / Story Square Productions.

Vertical Micro-Dramas – Story TV.

  • Naagin – Khoon Ka Karz. Fantasy drama.
  • The Return of Legend. Fantasy drama.
  • Pati Patni Aur Gold Digger.
  • Mother Promise.

Vertical Micro-Dramas – Kuku TV.

  • Double Life Of Secrets Billionaire.
  • Maha Rakshak. Mythological drama.
  • Lady Boss Return.

Key Responsibilities :

  • Led creative development for television shows and vertical micro-dramas, ensuring alignment with overall vision.
  • Developed storylines, screenplays, character arcs, and episode flow.
  • Handled script breakdown and creative planning.
  • Coordinated casting decisions and character selection to enhance narrative authenticity.
  • Worked with art, costume, and production teams on sets, props, and character looks.
  • Coordinated with writers, directors, and production teams during execution.
  • Monitored editing and story flow, ensuring visual continuity and adherence to storytelling objectives.
  • Delivered creative work on schedule while maintaining storytelling vision.

CREATIVE HEAD

Shashi Sumit Production
  • Mehndi Wala Ghar /Sony TV | Shashi Sumeet Productions
  • Nagmani – Ishq Ki Dastaan (VFX Show) /Dangal TV | Story Square Productions
  • Ek Mahanayak – Dr. B.R. Ambedkar | &TV | Sobo Films
  • Vidya | Colors TV | Mahesh Pandey Productions
  • Raja Beta | Zee TV | Sobo Films

SET CREATIVE

Sobo Films

RAJNANNDINI / SUN NEO

  • Discussed visual requirements with the director and translated the creative vision into clear references for the AI and VFX teams.
  • Reviewed AI-generated visuals and VFX shots.
  • Identified visual mistakes, inconsistencies and execution-related issues.
  • Suggested corrections to achieve the required visual output.

SCRIPT SUPERVISOR

SOL Productions

Hum: I'm Because of Us / ALT Balaji - Web Series

Key Responsibilities:

  • Maintained script and scene continuity during shooting.
  • Ensured consistency between approved scripts and their execution on set.
  • Reworked and revised dialogues on set whenever script changes were required.
  • Maintained records of script revisions and communicated updates to directors and production teams.

ASSOCIATE CREATIVE HEAD

Kaagaz Kalam Production
  • Main Maayke Chali Jaungi Tum Dekhte Rahiyo | Sony TV | Kagaz Kalam Productions
  • Dil Se Dil Tak | Colors TV | Shashi Sumeet Productions
  • Thapki Pyar Ki | Colors TV | SOL Productions
  • Adhuri Kahani Hamari (VFX Show) | &TV | Four Lions Films
  • Amma | Zee TV | Salt Media
  • Bal Gopal Kare Dhamaal | Big Magic | Reliance Media & Jay Mehta Productions
  • Ek Nayi Pehchaan | Sony TV | Jay Mehta Productions
  • Sawaare Sabke Sapne... Preeto | Imagine TV | Creative Eye

Education

Graduation

University of Lucknow

Post Graduate Diploma - Dramatic Arts

Bhartendu Academy of Dramatic Arts (BNA)

- Film Orientation & Television Production

Film And Television Institute of India (FTII)

Post Graduation - Journalism & Mass Communication

Madurai Kamaraj University

Skills

AI & VFX Creative Supervision
Creative Direction & Content Development
Story & Screenplay Development
Script Supervision & Episode Planning
Character Development & Casting
Story & Visual Continuity
Production Planning & Execution
VFX & Post-Production Coordination
Editing & Post-Production Supervision
Set
Art & Costume Coordination
VFX References & Shot Planning
Team Coordination and Deadline Management
Microsoft PowerPoint
Microsoft Excel
Google Workspace
Creative Team Management

Contact

As a Creative Director with a background in script development, story structuring, and character arc design, I bring a collaborative, communication-focused approach to creative problem-solving and team-driven storytelling. In my work, I enjoy collaborating with others to refine ideas, clarify goals, and strengthen the overall story through thoughtful critique and clear communication. My critical thinking supports strong story structure and consistent character development, helping ensure creative concepts translate effectively from draft to final.

Timeline

University of Lucknow

Graduation
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Bhartendu Academy of Dramatic Arts (BNA)

Post Graduate Diploma from Dramatic Arts
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Film And Television Institute of India (FTII)

from Film Orientation & Television Production
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Madurai Kamaraj University

Post Graduation from Journalism & Mass Communication
Read More

CREATIVE DIRECTOR

Story Square production
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CREATIVE HEAD

Shashi Sumit Production
Read More

SET CREATIVE

Sobo Films
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SCRIPT SUPERVISOR

SOL Productions
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ASSOCIATE CREATIVE HEAD

Kaagaz Kalam Production
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HEMA K. SINGH