Hema Kumar Kunaparaju
Hyderabad
Summary
Results-driven marketing professional with over 6 years of experience in corporate and email marketing operations, specializing in deliverability and strategic services. Skilled in social networking strategy, enhancing online presence for organizations. Strong analytical and problem-solving abilities support effective teamwork and independent project management.
Overview
3
3
Languages
7
7
years of professional experience
Work History
Senior Integration Engineer
Versatiletech Solutions
bangalore
01.2024 - Current
- Managed end-to-end email marketing campaign implementation using Wunderkind Core, Studio, Klaviyo, and Braze platforms.
- Configured and maintained automated customer journeys, triggered campaigns, and lifecycle marketing workflows.
- Collaborated on projects involving Braze Canvases, webhook integrations, and event-driven customer engagement campaigns.
- Contributed as an early team member to the Wunderkind Signals initiative by building automation workflows, validating integrations, and configuring campaign metrics.
- Developed, updated, and QA-tested responsive email templates using HTML and CSS, ensuring cross-platform compatibility.
- Onboarded clients, migrated email templates, and provided implementation support for Studio projects, enhancing project efficiency.
- Collaborated with Customer Success Managers (CSMs), clients, developers, designers, and QA teams to deliver marketing solutions.
- Led and coordinated a cross-functional team of approximately 10 members across email design, QA, and campaign delivery.
Email Marketing Executive
Way2Online Interactive India Pvt. Ltd
Hyderabad
08.2019 - 08.2023
- Developed email marketing strategies that enhanced engagement for promotion and transaction campaigns.
- Collaborated with cross-functional team to design, test, and implement transactional email portfolio, improving user experience.
- Actively monitored and resolved email deliverability issues, achieving 98% delivery rate.
- Led global email deliverability efforts for customers in over five countries, documenting billions of notifications.
- Coordinated ExactTarget implementation and managed campaign configurations, streamlining email marketing operations.
- Served as designated closer in sales processes, leveraging extensive industry experience.
- Facilitated user understanding of system functionalities and project deployment.
Education
Diploma - Electrical And Electronics Engineering
Sai Ganapathi Polytechnic College
04-2018
Skills
- Klaviyo
- Email marketing
- Campaign automation
- Deliverability optimization
- Webhook integrations
- Integration workflows
- HTML/CSS development
- Dynamic content creation
- Data analysis
- Project coordination
- Customer journey mapping
- Figma
Languages
English
Upper Intermediate (B2)
B2
Telugu
Native
Native
Hindi
Intermediate (B1)
B1
Timeline
Senior Integration Engineer
Versatiletech Solutions
01.2024 - Current
Email Marketing Executive
Way2Online Interactive India Pvt. Ltd
08.2019 - 08.2023
Diploma - Electrical And Electronics Engineering
Sai Ganapathi Polytechnic College