Summary
Overview
Work History
Education
Skills
Certification
Accomplishments
Timeline
Generic

Hema L

Award Winning Marketing & E-Commerce Leader
Bangalore

Summary

Versatile marketing leader with 15 years years of experience crafting brand narratives, driving product innovation and leading omni-channel campaigns across retail, FMCG, hospitality and financial services. Adept at blending data-driven insights with creative storytelling to accelerate market penetration, foster customer advocacy and achieve sustained revenue growth. Proven capability in team leadership, stakeholder collaboration and leveraging emerging martech to enhance operational efficiency and brand resonance.

Overview

15
15
years of professional experience
3
3
Certifications

Work History

Head of Marketing, E-Com & Product Development

Simpli Namdhari’s
01.2018 - Current
  • Defined brand architecture and messaging that unified retail, e-commerce and other group companies, driving ₹144 Cr in annual revenue and doubling customer base YOY.
  • Managed P&L for brand & digital initiatives, allocating ₹10 Cr annual marketing budget to high-impact channels and reducing CAC by 18%.
  • Collaborated with R&D to introduce 12 new SKUs across snacks, juices, breads, muesli and chocolates, achieving category leadership in store within couple of quarters.
  • Led cross-functional taskforce to integrate AI chatbots, AR/VR experiences and dynamic personalization into customer journeys—improving CSAT to 92%.
  • Mentored a 15-member team spanning digital, creative and analytics functions, instituting agile processes that cut campaign time-to-market by 30%, increased output volume by 5X and savings of 50%.

Senior Marketing Manager & EA to CEO

Counfreedise Pvt. Ltd.
01.2017 - 01.2018
  • Conducted market segmentation and competitor analysis to inform go-to-market strategy, supporting a ₹5 Cr product launch within 6 months.
  • Streamlined CRM data and executive communications, reducing bounce rates to

Assistant Marketing Manager

Thought Starters Pvt. Ltd.
01.2015 - 01.2017
  • Orchestrated multi-touch demand gen programs—content marketing, webinars, LinkedIn Ads and influencer partnerships—exceeding lead-gen targets by 120%.
  • Designed brand thought-leadership initiatives and whitepapers that positioned clients as category experts, resulting in a 25% increase in enterprise inquiries.
  • Introduced SEO and organic growth strategies, driving 40% lift in website sessions and improving domain authority by 15 points.

Senior Marketing Executive & EA to MD

Kites Medical Academy
01.2013 - 01.2015
  • Developed integrated student acquisition campaigns—email, social media and referral programs—filling 90% of course seats within 2 weeks.
  • Enhanced stakeholder engagement by revamping monthly newsletters and alumni outreach, increasing open rates by 30% and event attendance by 40%.

Guest Relations Executive

Vivanta by Taj
01.2011 - 01.2012
  • Delivered VIP guest services and managed high-profile events, driving a 4.8/5 satisfaction rating and generating repeat business from top-tier clientele.

Education

MicroMasters - Marketing Management

University of Maryland

BBA - undefined

Bangalore University

Skills

  • Brand Strategy & Campaign Management
  • Product Development & Launch
  • Omni-Channel Marketing
  • Digital Transformation & E-Commerce
  • Martech & Marketing Automation
  • Customer Lifecycle Optimization
  • Cross-Functional Team LeadershipGo to market strategy
  • Digital Marketing
  • BTL
  • CRM
  • Market Research

Certification

Agency Reporter She Award for Best Marketing Leader

Accomplishments

  • Integrated Brand Campaigns: Launched “Choose Goodness” campaign at Simpli Namdhari’s, delivering 10M+ impressions, 25% uplift in brand, 100,000+ organic Youtube subscribers added.
  • E-Commerce & Digital Channel Growth: Scaled ecom platform to ₹2.5 Cr GMV in year one and expanded digital revenues to 15% of total sales, while balancing retail expansion and in-store engagement.
  • Customer-Centric Product Innovation: Spearheaded development of own brand FMCG product line, achieving 35% category share in the stores within 18 months and contributing ₹18 Cr incremental revenue.
  • Omni-Channel Experience: Rolled out 9 new retail outlets integrated with QR-enabled promotions and digital kiosks—150% growth in footfall and 20% rise in in-store conversion.

Timeline

Head of Marketing, E-Com & Product Development

Simpli Namdhari’s
01.2018 - Current

Senior Marketing Manager & EA to CEO

Counfreedise Pvt. Ltd.
01.2017 - 01.2018

Assistant Marketing Manager

Thought Starters Pvt. Ltd.
01.2015 - 01.2017

Senior Marketing Executive & EA to MD

Kites Medical Academy
01.2013 - 01.2015

Guest Relations Executive

Vivanta by Taj
01.2011 - 01.2012

BBA - undefined

Bangalore University

MicroMasters - Marketing Management

University of Maryland

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Hema L Award Winning Marketing & E-Commerce Leader