Lisha Chandrashekar

Phi Creatives is an online venture that aims to create better life experiences with motivating stickers, bookmarks, and custom illustrations.

• Conceptualize inspiring stickers for gadgets, books, bottles, etc.; magnetic bookmarks to resume reading; and customized illustrations that tell your stories.
• Analysed the insights and worked on the content regularly to land the page on the right audience.
• Developed business growth plans by identifying key clients, critical targets, and priority service lines.
• Negotiated contracts with new clients and secured profitable deals.
• Analysed sales data and market feedback to adjust strategies and improve product offerings continually.
• Designed and implemented customer loyalty programmes, improving retention rates and encouraging repeat business.
• Processed invoices and expense reports to support financial administration tasks.
• Spearheaded market research to identify new business opportunities and enhance strategic decision-making.
• Planned, created, and implemented short- and long-term goals to provide strategic direction on business activities.

• Ideated concepts and delivered social media posts with the digital marketing team for multiple clients.
• Designed logos for the clients as per the history, vision, and mission.
• Developed innovative design concepts for various clients, enhancing brand visibility and engagement.
• Managed multiple design projects simultaneously, prioritising tasks to maintain high-quality output.
• Consulted with clients to understand project limitations and constraints.
• Collaborated with the marketing and advertising team to create a prolific social media presence for the client's marketing needs.
• Directed branding activities, including but not limited to naming the brand, design ideation, development, and client communication.
• Expressed illustrations for the website as per the narrations of the start-up story.
• Reviewed layouts and marked changes to improve final results and meet promotional targets.

• Spearheaded and delivered a unique design package that resulted in ROI-backed branding, marketing, and advertising initiatives.
• Defined client communications to determine design vision, the scope of work, budget, and deliverable timeframe.
• Conceptualised and designed logos with the necessary logo concept, guiding documents, and typography.
• Ideated and delivered a branding kit to bring consistency to the company's identity across all communication channels.
• Fashioned logo design, ideation, and logo mark based on the brand's vision.
• Crafted and leveraged a branding kit for all offline communication channels.
• Drafted promotional materials such as brochures, e-books, flyers, and show forms.

• Directed branding activities, including but not limited to naming the brand, design ideation, development, and client communication.
• Fashioned logo design, ideation, and logo mark based on the brand's vision.
• Crafted and leveraged a branding kit for all offline communication channels.
• Drafted promotional materials such as brochures, e-books, flyers, and show forms.
• Analysed client needs and objectives to propose customised design strategies.

• Managed daily administrative tasks, including scheduling meetings and organising files, to support office efficiency.
• Assisted with accounting.
• Coordinated with the state-associated NPO projects and in documentations.
• Managed client communications by answering phones and corresponding through email.