Hemalatha S
Senior Data Analyst
Chennai,TN
Summary
A highly competent Data Analyst with Six years of experience in developing wide range of applications such as Campaign reporting Visualization and Optimization, Campaign Clicks Prediction Model. Ability to use (data) and Machine Learning for finding complex data patterns that drive meaningful impact on the business. I am looking for a opportunity to apply skills in an innovative ways to drive data-driven results.
Overview
3
3
Certifications
6
6
years of post-secondary education
7
7
years of professional experience
Work History
Senior Data Analyst
Condé Nast India
Chennai, Tamilnadu
01.2020 - Current
- Collaborated with internal stakeholders, identifying and gathering analytical requirements for the suite of products.
- Leveraged Machine learning opportunities in prediction of Clicks for Campaigns at time of launch using Random Forest Classification with accuracy of about 85%
- Contextual targeting capabilities in a cookie less world and designing solutions
Data Analyst
Condé Nast India
Chennai, Tamilnadu
11.2017 - 12.2019
- Produced reporting using advanced visualization and monitoring of key performance indicators of Campaigns (CTR, Conversion Rate) and automating reports thereby reducing the effort of optimisation
- Dashboard building and insights formulation in the form of polished presentations, highlighting findings and recommending changes during course of the campaign.
Data Analyst
Solverminds solutions & Technologies Pvt Ltd
Chennai, Tamilnadu
04.2015 - 10.2017
- Identified, analyzed and interpreted trends or patterns in complex data sets by finding correlations and visualizing with charts.
- Data analysis, developing dashboards, Statistical analysis
- Testing Analytics product capabilities and understanding algorithms
Assistant Professor of Computer Science
Adhiyamaan college of Engineering
Chennai, Tamilnadu
04.2012 - 04.2013
- Responsible for freshers induction into Computer Science Engineering department
- Handles various subjects including Open Source Software, Software Engineering principles and System Software
Education
Masters in Engineering - Computer Science And Engineering
Adhiyamaan College of Engineering
Hosur 06.2009 - 04.2011
Bachelor of Engineering - Computer Science And Engineering
PSNA College of Engineering And Technology
Dindigul 06.2005 - 04.2009
Skills
PySpark, Python (Pandas, Scikit learn, seaborn)
Certification
Machine Learning - Coursera
Timeline
Machine Learning - Coursera
06-2021
Applied Machine Learning in Python - Coursera
12-2020
Senior Data Analyst
Condé Nast India
01.2020 - Current
Data Analyst
Condé Nast India
11.2017 - 12.2019
Data Analyst
Solverminds solutions & Technologies Pvt Ltd
04.2015 - 10.2017
Wiley Certified Big Data Analyst
03-2015
Assistant Professor of Computer Science
Adhiyamaan college of Engineering
04.2012 - 04.2013
Masters in Engineering - Computer Science And Engineering
Adhiyamaan College of Engineering
06.2009 - 04.2011
Bachelor of Engineering - Computer Science And Engineering
PSNA College of Engineering And Technology
06.2005 - 04.2009
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