Hemanshu Makatia
Mumbai
Summary
Digital marketing professional with a background in ad tech, digital buying, trading, publisher development, and sales strategy. Highly proficient in business development and strategic planning, resulting in consistent growth and profitability. Proven leader with a track record of successful communication, client relationship building, and achievement of goals.
Overview
18
18
years of professional experience
Work History
AVP – Digital Buying and Investment
Starcom India
01.2023 - Current
- Spearhead digital buying, planning strategies, and investment decisions to drive business growth and profitability
- Lead negotiations and media buying across digital platforms to optimize performance and ROI.
- Oversee trading strategies and investment portfolios to maximize returns in a competitive landscape.
- Utilize data analytics and market trends to formulate effective planning and investment strategies..
- Implement cost-effective strategies and innovative solutions to enhance operational efficiency.
- Work closely with internal teams and external partners to align business goals with digital transformation initiatives.
- Continuously monitor industry trends, emerging technologies, and consumer behavior to stay ahead in the digital space.
- Leverage AI, programmatic advertising, and automated solutions to optimize media spend and performance
- Publicis group
- Achievements: New business wins, actively participated in high-profile client pitches, securing major accounts including P&G, Spotify, and Savsol, marking the biggest wins of 2023/2024.
- Revenue Growth: Successfully increased digital ad spends by 40%, driving higher ROI, and improved brand performance for clients.
- Industry Recognition: Awarded 'Best Buyer' by P&G for outstanding performance in digital media buying and strategy in 2024.
Sr.Business Director Central Trading Group (CGT)
GroupM Pvt Ltd
02.2020 - 01.2023
- Nationally Incharge of News Cluster, Short Video Apps Partnership and Programmatic buying
- Established long-term deals and Partnership with OTT’s, News and Audio Cluster
- Managing partner relationships from year start deal making to monthly evaluations and year end reconciliations
- Drive and manage programmatic buying for Xasis at GroupM
- Monitor and communicate partner progress through regular, in-depth activity reports and insights, using this knowledge as a basis for future campaigns
- Support group agencies in all Vendor negotiations ensuring savings as per defined KPI’s across clients
- Building supply sources through Ad networks, preferred deals, guaranteed buys and exchanges to achieve demand
- Responsible for Organization’s revenue KPI
Lead Adtech and Programmatic Partnership
Zee5 – Zee Entertainment Enterprise LTD
06.2019 - 02.2020
- Identify, conceptualize and develop new product/s’ functionalities, and incorporate amendments/improvements to the existing product
- Provide leadership and consultation to each team and cross business for end-end Ad-tech Solution
- Consult on implementation during ad vendor/partner/client review phase
- Build strong monetization platforms for AVOD and SVOD on Zee5
- Evaluate video and OTT technologies to ensure all digital products are developed in line with current trends and technologies
- Oversee the implementation of the new video platform, technical testing of the new platform, planning and implementation of data migration from the current platform to the new platform right from B2B, CRM, Data and tech
Founder / CEO
XQubemedia PTE LTD
11.2016 - 06.2019
- Company Overview: Xqubemedia is a leading independent ad-tech platform that unifies Publishers, Advertisers, Trading Desk and Media Agencies through its Programmatic Buying / Selling Video Ad Solutions
- Got the first Seed Funding for 60KUSD through a Private Equity Firm based out of US and India
- Hiring Finance team and setting up payment process and reporting to Investors on Quarterly basis
- Responsible for managing the business strategy & technology partnerships for global markets
- Setting up P&L for Sales Strategies, technology and Ad operations
- Responsible for departmental vision, structure, and management while providing leadership, accountability, and mentorship to strategy team
- Xqubemedia is a leading independent ad-tech platform that unifies Publishers, Advertisers, Trading Desk and Media Agencies through its Programmatic Buying / Selling Video Ad Solutions
Co-founder / Director
DigiCultural LLC
07.2013 - 10.2016
- Company Overview: DigiCultural, incorporated in 2013, is a digital media company serving the US Asian American and Canadian Multicultural markets
- DigiCultural, incorporated in 2013, is a digital media company serving the US Asian American and Canadian Multicultural markets
Sr. Manager – Multicultural & India Brand
Komli Media Inc
04.2012 - 03.2013
- Develop and maintain close working relationships with online Publishers for National and International Markets and Audience including India, China, SEA, South Asia, UAE and others
- Single point of contact for Komli Intercompany Campaigns India, US, AUS and UK
- Share/Give specific insights on campaign performance to the Ad ops and Sales team
- Generate and interpret reporting that will yield competitive insights for Publishers and Networks
- Identifying new publishers & media partners to increase Multicultural Publishers pool
- Negotiate and purchase online media from publishers (websites) and networks for Brands and Performance campaign
Associate Manager
People Interactive (I) Pvt. Ltd
12.2007 - 06.2009
- Set the strategic direction for all campaigns
- Develop strategic partnerships to create partnerships that exceed traditional partnerships (Channels and Barter of Inventory)
- Review incoming proposals and make recommendations for partnerships and engagements; prepare revenue and cost analysis; estimate value of media/partnerships
- Conduct weekly review and ROI analysis of the campaigns and track to forecast
Sr. Graphics Designer
Hungama.com (Virtual Marketing Pvt. Ltd)
05.2007 - 12.2007
- Exceptional skills in communication to take initiatives
- Excellent interpersonal relationship with all team members
Education
Bachelors in Mass Media - Advertising
Lala Lajpatrai college
Mumbai01.2007
HSC -
Maharashtra Board
01.2004
SSC -
Maharashtra Board
01.2002
Skills
- Digital media buying & Trading
- Data analytics
- Performance optimization
- Vendor negotiation
- Revenue management
- Partnership development
- Team collaboration
- Client management
- Trend analysis
- Business growth
- Cross-functional team coordination
- Business planning
- Revenue generation
Personal Information
- Date of Birth: 05/24/85
- Gender: Male
Additional Qualifications
Window’s, Advance Windows, M.S. Office, Computer assembling & troubleshooting, Adobe Illustrator, Photoshop, Imageready, Corel Draw, Adobe Premier, FCP, Aftereffects, Macromedia Director, 3D Studio Max, Sound Forge, HTML, Macromedia Dreamweaver, Microsoft FrontPage
Timeline
AVP – Digital Buying and Investment
Starcom India
01.2023 - Current
Sr.Business Director Central Trading Group (CGT)
GroupM Pvt Ltd
02.2020 - 01.2023
Lead Adtech and Programmatic Partnership
Zee5 – Zee Entertainment Enterprise LTD
06.2019 - 02.2020
Founder / CEO
XQubemedia PTE LTD
11.2016 - 06.2019
Co-founder / Director
DigiCultural LLC
07.2013 - 10.2016
Sr. Manager – Multicultural & India Brand
Komli Media Inc
04.2012 - 03.2013
Associate Manager
People Interactive (I) Pvt. Ltd
12.2007 - 06.2009
Sr. Graphics Designer
Hungama.com (Virtual Marketing Pvt. Ltd)
05.2007 - 12.2007
Bachelors in Mass Media - Advertising
Lala Lajpatrai college
HSC -
Maharashtra Board
SSC -
Maharashtra Board
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