Hemant Meena
Thane West
Summary
Competent and result-driven marketing professional with 14 years of experience in Strategic Marketing, Product & Crop Management, Commercial & Business Development. Organized and creative professional skilled in developing integrated marketing strategies that drive brand awareness, engagement, and conversions. Natural organizer who is resilient to pressure and manages a complex and high volume of work. Adept at analysing figures & leveraging data to maximize performance and business results.
Overview
14
14
years of professional experience
Work History
Chief Brand Manager
Indofil Industries Limited
Mumbai
02.2024 - Current
- Handling 3 portfolios and responsible to drive the business of Insecticides, Herbicides and Biosolutions with a team of 4.
- Developed brand strategies to enhance market presence and product visibility.
- Conducted market research to identify customer needs and industry trends.
- Collaborated with cross-functional teams to align marketing campaigns with business goals.
- Managed product launches to ensure effective communication across all channels.
- Oversaw brand guidelines to maintain consistency across all marketing materials.
- Created launch plans that included strategic objectives, tactics for execution, timelines for completion and budget allocation.
- Collaborated with sales teams on product launches, promotions and pricing strategies.
- Conducted market research to identify target customer segments, preferences, and trends.
- Collaborated with team to forecast based on sales and product profitability.
- Maintained up-to-date knowledge of industry trends so that changes can be incorporated into branding activities accordingly.
- Repsonsible to maintain GP of over Portfolio's (Insecitcides, Herbicides and Biosolutions)
National Biosolutions Lead
UPL SAS
Mumbai
06.2023 - 01.2024
- Drive discussions with both Business Heads (UPL SAS and SWAL) to deliver the Business numbers of assigned portfolio.
- Managing the BD team of 14, who is responsible to establish key brands by doing MD activities including campaigns and helping team to understand more about the product.
- Co-ordinating with Global teams to introduce the new projects in India.
- Focal point for India region for driving all activities related to regulatory, registration, new formulation, business planning, market strategies, supplies, capex, new projects including global, profitability, business numbers by collaborating with relevant stakeholders.
- Responsible to introduce new products, device new communications and formulating strategies for existing products.
Portfolio Lead
UPL Limited
Mumbai
10.2021 - 05.2023
- Achieved 220 Cr Business in 2022-23 with the growth of 22% GOLY.
- Established Kixona (120 mt in Nematodes segment), Tinto (200 kl in Thrips segment, as a tank mix strategy with a new communication "Aadat Todo, Taakat Jodo), 2800 Mt Mycorrhiza in first year of launch & captured 7% MS in Seaweed segment.
- Kixona - Identified a new opportunity for the product against White grubs. Also explored the product performance in different sps of Nematodes and gave confidence to take it up in different crops.
- New Product Launch: Identified a portfolio gap in SWAL NPP Portfolio & start working with Crop Management teams along with PD & BD teams to understand more about the product in N-2 & N-1 year.
- Responsible for driving profitable business in assigned portfolio in both businesses (UPL and SWAL)
- Devise and execution of new marketing initiatives/product strategies to penetrate, explore and capture max market share.
- Drive Product forecasting/performance, MIS & Sales track.
- Analysis & monitoring market trends required to define the strategic plans for each product.
- Focal point for India region for driving all activities related to regulatory, registration, new formulation, business planning, market strategies, supplies, capex, new projects including global, profitability by collaborating with relevant stakeholders.
- Responsible to introduce new products, device new communications and formulating strategies for existing products.
- Product segmentation and Mapping of relevant markets, Competition scenarios, Price trends & Product Portfolio Rationalization.
- To create USP for each product and give concept art designing for effective point of purchase & create innovative promotional inputs.
Crop Manager
SWAL Corporation Ltd.
Mumbai
07.2018 - 09.2021
- Devised new strategy for Panama to create new positioning in the Cotton & Paddy Markets. Succesfully positioned as first spray in Cotton across India & registered 42% GOLY (2018-19: 102 MT & 2019-20: 145 MT). Received the PRAISE award for the Panama communication and it's execution.
- Devised new communication & it's successful execution for Delma & Devona to target various diseases in targeted crops. It helped to register 20% GOLY in Delma and 15% in Devona.
- New Product Introduction: Acenthrin-Insecticide, Radostar-Fungicide, Starmite-Miticide, Propamite-Miticide, Hamor-Insecticide, Tekon - Mycorrhiza, Oxalis - Insecticide.
- Successfully launched FA mobility app and SWAL's new website.
- Crop Portfolio Status: Cotton - INR 282 Cr vs INR 190 Cr 2018-19, F&V INR 120 Cr vs 2018-19 INR 95 Cr.
- Key Campaigns: Panama - On field campaign "Panama hai to Narma Achcha hai". Executed 8454 demos and done 4300 live events to showcase product impact on Cotton. Executed digital campaign named as "Ab Khel Campaign" - FB Video Reach Campaign: 1.2 Cr, Digital Boost Reach Campaign: 2.5 Cr, Ab Khel Campaign: 1.5 Cr.
Product Manager
BioStadt India Limited
Mumbai
02.2016 - 07.2018
- Crop wise Placement and Liquidation drive.
- New Product Launch Execution.
- Crop Leadership and Innovation in Campaigns.
- Sales Promotional and Spend Management.
- Production and Creation of Innovative brand/crop communications and co-ordination in label management.
- Team management and Motivation.
- Devised 3S Strategy for Amaze X to revive the market volume and positioned it differently in the market and confront both Organized and Unorganized sector, also to avoid cannabilisation from Biozyme.
- Devised CAP strategy fro Rejoice WG to position it differently in the market. BRAKE and BRAKE G - Devised "Revival strategy" which lead to register 250% & 360% growth respectively.
- New Product Introductions: Successfully launched "PROPERTY-Paddy Herbicide", "HITBAC-Cotton Herbicide", "LATINO-Adjuvant" in targeted markets.
- Portfolio Status: Herbicides 2016-17: INR 13 Cr, 2017-18: INR 20 Cr (54% growth), Specialty Bio 2016-17: INR 20 Cr, 2017-18: INR 25 Cr (25% growth), Adjuvants 2016-17: INR 0.72 Cr, 2017-18: INR 1 Cr (40% growth), Total Business 2016-17: INR 34 Cr, 2017-18: INR 46 Cr (35% growth).
Territory Sales Lead
Dow AgroSciences India Pvt Ltd
Yavatmal
05.2012 - 01.2016
- Grew the territory business by 180% in 2013 over 2012 & further by 135% over 2013.
- Achieved highest TRACER ABS in last 4 years i.e. Rs 4.25 lacs (2012), Rs 38 lakhs (2013) and Rs 60 lakhs (2014) & also achieved highest sales Volumes of TRACER in last 4 years i.e. 1 KL.
- Successfully completed a project on Soybean herbicide market & developed a marketing strategy for DAS upcoming herbicide (Strongarm).
- I was given the additional responsibility of Commercial Focal Point for DAS herbicide in Soybean.
Management Trainee
Bayer Bioscience Pvt Ltd
Hisar
05.2012 - 01.2016
- Evaluated Pipeline hybrids with the existing ones and competition. Proposed SP1007 (Cotton Seed) and it was launched commercially.
- Evaluating each hybrid performance on the field in a scrutinized way for getting correct data for further analysis.
- Liaisoning with HAU (Haryana Agriculture University, Hisar) for trials.
Education
PGDABM -
National Institute of Agricultural Marketing
Jaipur, Rajasthan, IndiaBsc. - Agriculture
Dr. PDKV
Akola, Nagpur, MaharashtraSkills
- Sports enthusiast
- Photography
- Travelling
- Leadership
- Collaborative
- Creative
- Problem Solver
- Communication
- Result oriented
Personal Information
- Date of Birth: 08/15/86
- Gender: Male
Languages
English
Advanced
C1
Hindi
Proficient
C2
Marathi
Intermediate
B1
Timeline
Chief Brand Manager
Indofil Industries Limited
02.2024 - Current
National Biosolutions Lead
UPL SAS
06.2023 - 01.2024
Portfolio Lead
UPL Limited
10.2021 - 05.2023
Crop Manager
SWAL Corporation Ltd.
07.2018 - 09.2021
Product Manager
BioStadt India Limited
02.2016 - 07.2018
Territory Sales Lead
Dow AgroSciences India Pvt Ltd
05.2012 - 01.2016
Management Trainee
Bayer Bioscience Pvt Ltd
05.2012 - 01.2016
PGDABM -
National Institute of Agricultural Marketing
Bsc. - Agriculture
Dr. PDKV