Results-driven Campaign Manager and B2B Marketing Professional with over 10 years of experience driving success across demand generation, digital advertising, programmatic media, and content syndication. Adept at leading end-to-end campaign execution, turning data into strategic insights, and ensuring seamless delivery with a focus on client satisfaction. Proficient in tools such as Salesforce, Convertr, Integrate, Marketo, Eloqua, and Slack, with a strong track record of optimizing operations and cross-functional workflows. Known for excellent communication, attention to detail, and a collaborative approach that aligns marketing execution with business goals. Proven ability to thrive in fast-paced SaaS and B2B environments, consistently delivering high-quality outcomes and scalable processes.
Skills
Team Building
Time Management
Customer and client relations
Client service-focused
CRM
Customer service-focused
Customer and employee rapport
Research and due diligence
Campaign management
Relationship building and management
Team Leadership & Development
Sales expertise
Work History
Campaign Manager
Madison Logic
Pune, Maharashtra
09.2024 - Current
Collaborate closely with Client Success and Sales teams to align on campaign expectations and deliverables based on client agreements.
Participate in all internal meetings and post-sale client calls to ensure alignment and transparency across teams.
Prepare Kick-Off Call (KOC) decks and actively participate in client onboarding sessions.
Coordinate and organize all campaign launch materials, ensuring timely and accurate program execution.
Analyze campaign data using internal tools to identify client, product, and category trends.
Respond to client emails and requests promptly, ensuring a reputation for responsiveness and reliability.
Lead Generation Specialist, Customer Success/Account Manager
Spiceworks
Pune
2023.05 - 2024.08
I manage the end-to-end process of handling RFPs, from initial review to partner invitation.
Once campaigns are secured, I lead their successful launch in collaboration with partners.
Managed vendor relationships, negotiating contracts and ensuring adherence to established timelines and budgets.
Collaborated with cross-functional teams to align campaign objectives, messaging, and target audiences.
My role also involves engaging with Partners and customers to address inquiries and ensure satisfaction.
Streamlined campaign reporting processes, providing actionable insights for continuous improvement.
I leverage tools like Salesforce, Convertr, Integrate, AWS, LolaGrove, Wrike and Slack for
streamlined operations and effective communication.
Appointment Setter
Markable Solutions
Remote, Phillipines
04.2022 - 04.2023
Acted as first point of contact and set appointments for prospective clients.
Set appointments with salespeople and potential customers.
Established and maintained client rapport by utilizing quality customer service.
Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
Lead Generation Specialist
ITechadvice Business Services Pvt Ltd
Pune, Maharashtra
05.2021 - 04.2022
Cold called prospective customers to determine product or service needs, ascertain timelines, and identify decision-makers.
Acted as first point of contact and set appointments for prospective clients.
Built and strengthened relationships with new and existing accounts to drive revenue growth.
Negotiated sales deals between customers and agency, resulting in mutually beneficial agreements and cultivated relationships.
Communicated between internal and external stakeholders, clients, and vendors.
Serviced accounts and proposed new products and services to maximize revenue.
Monitored Operations team performance and provided constructive feedback.
Engaged in daily cold calls via telephone and followed up with small business prospects monthly to verify pipeline sufficiency.
Cultivated customer loyalty, promoted repeat business, and improved sales.
Established and maintained client rapport by utilizing quality customer service.
Increased sales volume by adding new accounts in EMEA territory
Sr. Research Analyst
DemandShore (Ziff Davis)
Pune, Maharashtra
2016.01 - 2019.12
Lead Generation & Content Syndication, Appointment Generation, Market Research, B2B Demand Generation, Go To Market Strategies, and B2B Lead Generation
Primarily responsible for Cold calling to generate prospective leads as per the Campaign requirements
Database List Building, Contact Verification Knowledge of contact discovery, lead generation and demand generation Skills
Finding Target Audience Through Research.
Research Analyst
Machintel Corporation
Pune, Maharashtra
2014.03 - 2015.02
Email Marketing, Paid Advertising, Social Media Marketing, Search Engine Optimization, Conversation Rate Optimization, Lead Generation, Traffic Generation,
Data Services, Website and Mobile Development, and Content Development
Performs data collection, analysis, validation and reporting
Extracts and analyzes data from various sources, including databases, manual files, and external websites.
Customer Service, Technical Support
Tata Business Service Support
Pune, Maharashtra
2012.07 - 2013.07
Business Process Outsourcing (BPO), , Back Office Services, Contact Centre, Offshoring, Billing Enquiry Support
Customer Life Cycle Management
Troubleshooting on Tata PRI, BRI (Telecommunications), Leased Line
Closely coordinating with NOC team to resolve issues on timely basis.