HEMANT RAO
Lucknow
Summary
Strategic Retail Marketing Manager with 5 years of experience in driving high-quality customer acquisition and portfolio growth within the banking sector. Expert in conducting 360-degree market and customer assessments to design data-driven marketing strategies that align with credit risk appetite and regulatory frameworks. Proven track record in managing the full campaign lifecycle—from opportunity capturing to execution—while optimizing Turn-Around-Time (TAT) and delivering a best-in-class transaction experience. Adept at collaborating with cross-functional teams (Legal, Risk, and Technical) to ensure all retail products and marketing initiatives meet internal compliance and market indices.
Overview
9
9
years of professional experience
4
4
Certifications
Work History
Marketing Manager
Union Bank of India
Lucknow
2021.02 - Current
- Strategic Sourcing & Portfolio Growth: Spearheaded the sourcing of retail loans through 360° customer assessments, significantly enhancing client engagement and asset portfolio value.
- Channel Partner Integration: Integrated Real Estate Builders and Direct Selling Agents (DSAs) into bank operations, fostering collaborative workflows and expanding market reach.
- Automotive Alliance Management: Forged high-impact alliances with Tier-1 Car Dealerships to drive targeted marketing initiatives, increased the auto-loan penetration substantially.
- Government Liaison & Service Excellence: Orchestrated the implementation of Government Financial Schemes, optimizing service delivery and ensuring alignment with national banking mandates.
- B2B Business Development: Architected a robust network across Governmental and Private sectors to boost institutional business and retail lead generation.
- Workflow Optimization: Managed the complete loan lifecycle, integrating credit assessment with marketing outreach to reduce Turn-Around-Time (TAT)and improve workflow efficiency.
- Risk & Compliance: Monitored loan utilization and repayment capacity while ensuring 100% adherence to policy guidelines and loan covenants.
- Multi-Branch Strategic Oversight: Directed the implementation of integrated marketing strategies across a 78-branch network, ensuring brand consistency and localized market nuance integration.
Marketing Intern
Oil and Natural Gas Corporation Ltd
New Delhi
2017.06 - 2017.07
- Market Intelligence: Conducted deep-dive research into global energy trends and renewable shifts to provide actionable insights for long-term strategic positioning.
- Strategic Analysis: Performed competitor benchmarking and market volatility analysis to inform integrated communication strategies and ensure brand resilience.
- Content Development: Produced high-level promotional collateral for multi-channel campaigns, reinforcing ONGC’s commitment to energy security and sustainability.
- Brand Integration: Enhanced regional visibility by creating standardized marketing assets for diverse stakeholders, ensuring 100% alignment with global brand guidelines.
Marketing Intern
Baidyanath
2017.02 - 2017.04
- Digital Strategy: Orchestrated multi-platform social media campaigns and educational content, bridging traditional Ayurvedic wisdom with modern lifestyles to drive significant engagement among younger demographics.
- Brand Modernization: Developed diverse marketing collateral and digital assets that refreshed the brand’s 100-year heritage with a contemporary aesthetic while ensuring 100% brand consistency.
- Strategic Communication: Authored SEO-optimized newsletters and internal communications to effectively educate stakeholders and consumers on the therapeutic benefits of flagship Ayurvedic formulations.
- Marketing Operations: Spearheaded logistics for BTL activities and health expos while collaborating with creative teams to design high-visibility point-of-sale (POS) materials for retail environments.
Education
MBA - Marketing And International Business
Delhi School of Economics
New Delhi2018-07
Bachelor of Technology - Electronics And Communication
University Institute of Engineering And Technology
Kanpur2015-12
Skills
- End-to-End Campaign Lifecycle Management
- Brand Integrity & Regulatory Positioning
- 360° Banking Assessment & Solutioning
- Market Indices & Macro-Economic Tracking
- Predictive Risk & Portfolio Analytics
- Strategic Portfolio Growth & Opportunity Capture
Languages
English
Proficient (C2)
C2
Hindi
Native
Native
Spanish
Beginner (A1)
A1
Certification
Junior Associate of Indian Institute of Bankers
Accomplishments
Best Marketing Officer Pan India Rank 1 - Union Bank of India
Timeline
Marketing Manager
Union Bank of India
2021.02 - Current
Marketing Intern
Oil and Natural Gas Corporation Ltd
2017.06 - 2017.07
Marketing Intern
Baidyanath
2017.02 - 2017.04
MBA - Marketing And International Business
Delhi School of Economics
Bachelor of Technology - Electronics And Communication
University Institute of Engineering And Technology