Hemant Suthar
Consumer Insight and Brand Strategy
Gurugram
Summary
Experienced consumer and market insight professional with ten years of expertise in the research industry. Proven track record in influencing strategic decision-making across diverse sectors. Skilled in converting consumer feedback into actionable insights, using comprehensive research methodologies and a strategic mindset to drive product and service enhancements.
Overview
11
11
years of professional experience
1
1
year of post-secondary education
Work History
Sr. Account Manager, Insight Division
Kantar
Gurgaon
06.2021 - Current
- Spearheaded consumer insights initiatives, providing actionable recommendations to drive business growth.
- Led the design and execution of consumer research projects, ensuring alignment with business objectives.
- Conducted comprehensive data analysis and visualization to derive strategic insights and actions for clients.
- Prepared and delivered detailed reports, emphasizing key insights and strategic recommendations.
- Coordinated with internal and external stakeholders to ensure timely and successful project completion.
Assistant Manager, Research & Analytics
Intage
06.2014 - 04.2016
- Managed end-to-end quantitative consumer research projects and client servicing for both domestic and multinational studies
- Analyzed and interpreted data to provide actionable insights
- Designed questionnaires and validated scripts
- Oversaw partner management and budgeting processes
Client Servicing, CI and BASES
Nielsen
04.2016 - 10.2018
- Executed research projects for European and Asian markets, originating from Singapore
- Managed quantitative research projects, reporting findings, and client servicing
- Conducted data analysis, interpretation, benchmarking, and tracking
- Designed and validated questionnaires and concepts
- Liaised with project managers and other teams
- Handled financial processes for internal and external clients/vendors
Executive, Research Operation
Kantar IMRB
10.2018 - 06.2021
- Research project handling
- Questionnaire design and script finalization
- Data Quality assurance by checking timely and benchmarking with different database
- Project Management, Costing and Invoicing
- Stimulus Handling, Concept/Product Handling
Education
MBA - Marketing
AIMT
Greater Noida, India 04.2014 - 05.2014
Goldstar Achiever Scheme, Graduation Program - Insight And Strategy
Kantar
Gurgaon 03.2024 - 12.2024
Skills
Certifications & Awards
Level 3 Solution Expert at Kantar
Goldstar Accreditation - Kantar
Innovation Academy Certified - Kantar
SPARK Award Winner - Kantar
Being Extraordinary Award winner – Twice, Kantar
AI Essential - MIT Horizon Certified - Kantar
Excellent Performer - Intage
Simply Excellent - Nielsen
Tools / Software
Microsoft suits (Excel, Power point, Word etc.)
AI - Copilot
SPSS / RFS /
Equity Models
Power BI
Timeline
Goldstar Achiever Scheme, Graduation Program - Insight And Strategy
Kantar
03.2024 - 12.2024
Sr. Account Manager, Insight Division
Kantar
06.2021 - Current
Executive, Research Operation
Kantar IMRB
10.2018 - 06.2021
Client Servicing, CI and BASES
Nielsen
04.2016 - 10.2018
Assistant Manager, Research & Analytics
Intage
06.2014 - 04.2016
MBA - Marketing
AIMT
04.2014 - 05.2014
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