HEMANT CHANDIRAMANI
Mumbai
Summary
Dynamic digital marketing leader with a proven track record at Worldwide Media Pvt Ltd, driving revenue growth and video engagement. Expert in performance marketing and SEO, I excel in cross-functional leadership and strategic partnerships, achieving significant audience expansion and monetization success. Passionate about delivering impactful results through innovative strategies.
Overview
18
18
years of professional experience
Work History
Digital Marketing Lead
Worldwide Media Pvt Ltd (Times Group)
Mumbai
04.2024 - Current
- Delivered Filmfare Awards 2025 ticket revenue growth from ₹80L to ₹2.8Cr through sharper funnel planning, digital amplification, and performance optimization.
- Scaled Filmfare's video ecosystem to approximately 2.5 billion annual views; strengthened programming, packaging, and distribution playbooks across platforms.
- Drove approximately 60% growth in video views and an uplift in engagement across priority channels; accelerated YouTube growth and performance initiatives.
- Maintained cost benchmarks for client-led regional paid engagement campaigns, achieving specified reach and engagement targets.
- Spearheaded content planning and digital execution across marquee properties: Filmfare Main Awards, Filmfare Marathi, Filmfare Punjabi, Filmfare OTT, GoodHomes Awards, and Grazia Fashion Awards.
- Improved YouTube monetization reliability by implementing copyright-safe processes (licensed assets, approvals, and publishing hygiene).
- Lead the digital growth strategy across four brands, with KRAs spanning engagement, video views, and platform growth; align plans with editorial and events calendars.
- Manage a 8-member team across digital growth and video production, drive planning, workflows, quality control and delivery governance.
- Managed Meta spend for sales and engagement objectives, ensuring timely delivery and optimization while providing stakeholder reports.
- Oversaw event marketing performance across digital channels, driving year-over-year improvements and delivering post-event reports for stakeholders.
Senior Manager Marketing
ENAGO (Crimson Interactive Pvt Ltd)
02.2023 - 04.2024
- Measured, reported and presented sales impact from all digital marketing activities to the CEO on a bi-weekly basis.
- Managed monthly performance marketing budget of ₹20L; achieved 15% reduction in cost per lead while sustaining lead volumes.
- Executed virtual events at scale: 3 Global, 2 Japan and launched first-ever Korea event (6 Feb 2024).
- Planned and implemented monthly and annual strategies with regional teams across Japan, Korea, and Global.
- Managed functional teams: Japan (5), Korea (3), Global (3); ensured smooth delivery across channels and timelines.
- Optimized traffic across PPC, SEO, emailers, webinars, social, and design to enhance overall marketing effectiveness.
- Worked closely with SEO teams on best strategy for Google and Naver; ensured alignment with regional search behavior.
Head – Marketing Operations, Content & Events
SheThePeople.TV
02.2016 - 02.2023
- Drove a 300% increase in website traffic and a 120% year-over-year traffic growth through SEO strategy, technical fixes, and editorial recommendations.
- Enabled 27% growth in programmatic revenue (Google Ad Manager) by improving traffic quality and monetization setup.
- Executed 100+ paid campaigns annually; leveraged Taboola and Outbrain to drive quality traffic and enhance returning and direct contributions.
- Conceptualized and managed approximately 300 events pan-India; delivered audience growth, sponsor servicing, and brand partnerships at scale.
- Managed performance marketing across Google, Meta, and native ads to acquire event registrations and subscription outcomes for SheThePeople and associated properties.
- Owned SEO: strategy, on-page optimization, Core Web Vitals/AMP improvements, indexing fixes, and analytics-led content performance reviews.
- Drove influencer marketing and PR: invited influencers and press, managed agencies, and planned content capture and distribution.
- Managed speakers, celebrities, and end-to-end event logistics; ensured a seamless attendee experience and event-day operations.
- Built strategic partnerships (UN Women, SheSays, SafeCity; venues like JW Marriott, The Lalit, ITC; gifting partners; country partners/consulates).
- Managed sponsor deliverables and stakeholder servicing for brands including Axis Bank, Lufthansa, Google, and Facebook, ensuring alignment with campaign goals.
- Oversaw YouTube operations (uploads, tagging) and coordinated social media execution and content calendars to maximize audience engagement.
- Supported business development by pitching for new clients and partners, and identified new growth opportunities.
Account Manager
IMZ Media Solutions Pvt Ltd
12.2014 - 10.2015
- Defined and managed digital marketing requirements for multi-industry clients, ensuring alignment across performance, growth, social, email, SEM, and SEO.
- Acted as primary client contact; translated business objectives into actionable execution plans and coordinated cross-functional delivery.
Digital Marketing Lead
Neuron Mediatech Pvt Ltd
09.2013 - 12.2014
- Planned and executed performance marketing, SEO/SEM, and social media programs to enhance conversion rates through collaboration with design and content teams.
- Supported website and landing page optimization initiatives in partnership with UI/UX and development teams to improve user experience.
Film / Production
Rampage Motion Pictures | White Feather Films | Eros International
01.2008 - 01.2013
- Contributed to production of big-budget films including Desi Boyz, Shootout at Wadala, David, Zanjeer, Chance Pe Dance, and Agyaat.
- Executed over 30 AD shoots and produced 100+ digital videos, enhancing project visibility.
- Managed production and coordinated post-production processes across diverse film and entertainment projects.
Education
MBA - Marketing & IT
NMIMS
Mumbai01.2020
BMM - Mass Media
01.2010
SSC -
The Dadar Parsi Youths Assembly High School (D.P.Y
Mumbai01-2005
Skills
- Brand and growth strategy
- Revenue and monetization
- Events and IP marketing
- Video and YouTube growth
- Performance marketing (Meta, Google, Native)
- Cost optimization and budgeting
- SEO and content strategy
- Partnerships and sponsorships
- Stakeholder and client management
- Cross-functional leadership
- Meta ads
- Google Ads
- YouTube Studio
- Google Analytics
- Search Console
- Taboola/Outbrain
- Google Ad Manager
- CMS, publishing
References
References available upon request.
Timeline
Digital Marketing Lead
Worldwide Media Pvt Ltd (Times Group)
04.2024 - Current
Senior Manager Marketing
ENAGO (Crimson Interactive Pvt Ltd)
02.2023 - 04.2024
Head – Marketing Operations, Content & Events
SheThePeople.TV
02.2016 - 02.2023
Account Manager
IMZ Media Solutions Pvt Ltd
12.2014 - 10.2015
Digital Marketing Lead
Neuron Mediatech Pvt Ltd
09.2013 - 12.2014
Film / Production
Rampage Motion Pictures | White Feather Films | Eros International
01.2008 - 01.2013
MBA - Marketing & IT
NMIMS
BMM - Mass Media
SSC -
The Dadar Parsi Youths Assembly High School (D.P.Y