HEMANTEE S VIJAN NONGKYNRIH
Mumbai
Summary
Experienced MarComm professional with 5 years of experience across verticals with a knack for nurturing press, influencer and KOL relations. Learner first, impact maker and upbeat ally, second. Facilitator of results through quality focus that binds brand and business. Proven written and verbal skills, and lateral thinking through on time execution and commitment to achieving objectives. Currently seeking Marketing and Communication roles that can bring two-way value, drive growth, learning and leadership through accountability in the global fashion, beauty and lifestyle industries.
Overview
5
5
years of professional experience
Work History
Marketing & PR Consultant
Independent
12.2022 - Current
- Event conceptualization, experiential marketing and execution for luxury brands like Coach, celebrating the new Shine collection and Armani Exchange, handling end-to-end design, decor and experiences for event like a curated ballet and DJ performance, F&B and management to cater over 200 guests.
- Influencer marketing for brands like BIBA, W, Sephora India, Sunglass Hut etc through thorough product and market analysis. Intent-focused purchases with in-store activities through campaign development, guest-listing, celebrity collaborations, store features and other influencer-led formats that yielded a digital reach over 1M for brands like W.
- PR, social media and copywriting services for brands like Outhouse Jewellery, Frontier Raas, Life is Beautiful Enterprises and The 120 Media Collective (Jack in the Box, BANG BANG Mediacorp) through targeted media universe curation for PR disemminations, SEO-backed long form and short form content and production and execution services for social media assets and properties.
- Created website wireframes, communication and visual guidelines for social media and digital touchpoints that increased reach by 12%
- Established an extensive roster of vendors across categories for marketing campaigns that required an experiential approach, alongside an extended network of media figures, KOLs, HNIs and influencers that are category-agnostic.
Asst. Content Marketing Manager
Sharechat
11.2021 - 12.2022
- Defined and strategized long-term content strategy aligned with digital engagement goals and influencer collaborations that grew by 30%
- Directed an end-to-end PR plan for a flagship IP with Chef Ranveer Brar across trade media and deployed a launch plan across owned media channels
- Engineered 20 original content pegs for macro influencers monthly through strong editorial lens, deep diving on market research and trends as well as detailing and execution of the same
- Achieved over 1M+ views based on ideas generated for original IP of #TakaTakTrending.
Asst. Content Marketing Manager
Trell Experiences Pvt. Ltd
01.2021 - 10.2021
- Orchestrated a cross-functional team of 5 to identify ecomm-forward trends across beauty resulting in content back-linked to Trell e-commerce shop increasing revenues by 40% and driving a 22% increase in app engagement through targeted influencer associations
- Established end-to-end production of videos for the app; implemented solutions that reduced production cost by 30% while elevating high-quality output through edit direction, supers design and copywriting
- Devoted 360-degree approach by researching syndicated material with ROI-driven storytelling
PR & Marketing Specialist
Peepul Consulting
12.2018 - 12.2020
- Leveraged media, influencer relations and networks for earned media coverage through localized PR strategy
- Secured celebrity endorsements for brand shoots and events like Radhika Apte, Bhumi Pednekar, Kareena Kapoor etc and liaised with press and press pits to optimize media coverage and market SoV
- Worked with brand IPs for events like Studio B by Belvedere, India Art Fair 2020 Good Earth, Cover Story with end-to-end marketing responsibilities - from PR, on-day Social Media, content pegs and output from influencers to post event sustenance and hygiene with 15% more engagement
- Led event production and prepared personal database of vendors and third-party agencies, with a network of influencers and KOLs across industries
- Created quarter and bi-annual PR plans to craft communications basis calendar and events
Marketing and Social Media Intern
Le Mill
09.2018 - 12.2018
- Created and conceptualized holiday campaigns with team to maximize footfall and digital engagement. Increased following by 17% through planned campaigns with influencers and KOLs, alongside curated in-store visual communication
- Planned and executed shoots for Le Mill and designers like Sapna Mehta jewellery.
- Authored 10+ strong long-form pieces monthly, editing and optimized content for blog along with identification of media channels for press outreach.
Education
Master of Arts - Entertainment, Media and Advertising, Advertising and Marketing communications
Usha Pravin Gandhi College of Management
Mumbai08.2018
Post Graduate Diploma - Luxury Brand Management and Fashion Marketing
FAD International
Mumbai08.2017
Bachelor of Mass Media - Journalism
Mithibai College of Arts
Mumbai08.2015
Skills
- Marketing - Research, Strategy and Execution
- Networking and Relationship Building
- Events - Vendor Management and Liaisons
- Content - Writing, Strategy, Production
- Retail and External Operations
- Owned and Earned Media Strategy
Timeline
Marketing & PR Consultant
Independent
12.2022 - Current
Asst. Content Marketing Manager
Sharechat
11.2021 - 12.2022
Asst. Content Marketing Manager
Trell Experiences Pvt. Ltd
01.2021 - 10.2021
PR & Marketing Specialist
Peepul Consulting
12.2018 - 12.2020
Marketing and Social Media Intern
Le Mill
09.2018 - 12.2018
Master of Arts - Entertainment, Media and Advertising, Advertising and Marketing communications
Usha Pravin Gandhi College of Management
Post Graduate Diploma - Luxury Brand Management and Fashion Marketing
FAD International
Bachelor of Mass Media - Journalism
Mithibai College of Arts
Similar Profiles
Francesca DeianaFrancesca Deiana
English Teacher at IndependentEnglish Teacher at Independent
Imad QureshiImad Qureshi
Private Tutor at IndependentPrivate Tutor at Independent
Brittney EarneyBrittney Earney
House Cleaner at independentHouse Cleaner at independent