HEMANTH CHALAGALA
Performance Marketing Manager
Summary
Experienced Performance Marketing Consultant with 13 years of expertise in driving successful digital marketing campaigns. Proven track record in optimizing performance and maximizing ROI across various channels. Reliable business professional with experience in project management, process improvement and financial analysis. Proven track record of successfully streamlining business operations and reducing costs. Adept at analyzing data to identify trends and developing strategies to improve efficiency.
Overview
9
9
years of professional experience
Work History
Performance Marketing Consultant
Independent Consultant
8 2019 - 3 2024
- Engineered sophisticated data analytics platform that tracked and analyzed over 500K ad interactions per month, enabling real-time campaign optimization and leading to 25% increase in conversion rates for client portfolios
- Planned and executed successful campaigns across platforms: Google Ads, Facebook, LinkedIn, Bing, Twitter, and Native Ads
- Demonstrated proficiency in managing comprehensive performance marketing strategies for maximum reach
- Enhanced media buying strategies to optimize ad placements and budgets for increased ROI
- Managed budgets effectively, reallocating resources based on campaign performance for optimal financial use
- Developed and executed integrated campaigns, navigating various platforms for cohesive marketing strategy
- Monitored KPIs to gauge campaign success, adapting strategies based on real-time data
- Introduced innovative media buying approaches, staying abreast of industry trends for improved results
- Collaborated with cross-functional teams to align marketing efforts with overall business objectives.
Sr. Digital Marketing Manager
The Rubixion Pvt Ltd.
08.2015 - 07.2019
- Executing referral program incentivizing existing customers to refer, optimizing advertising ROI
- Collaborating with influencers to amplify brand presence and broaden audience reach
- Conducting A/B tests on ad formats and placements for tailored strategies per audience
- Crafting personalized email campaigns using user-specific data to boost open and click-through rates
- Providing exclusive promotions to multi-platform-engaged customers, fostering brand interaction
- Orchestrating interactive events for unique brand engagement and memorable experiences
- Leveraging chatbots or AI for personalized customer support, enhancing relationships and satisfaction
- Creating loyalty program rewarding repeat purchases and brand engagement
- Deploying retargeting strategy to convert customers who engaged but haven't made purchase yet.
Digital Marketing Manager
Hidden Mind Technologies
08.2010 - 07.2015
- Conducted SEO audits, optimizing on-page and off-page elements, leading to a 30% increase in organic traffic
- Collaborated across teams to implement SEO best practices, enhancing website visibility and rankings
- Expanded skills to encompass broader digital marketing strategies, including PPC, social media, and email campaigns
- Executed performance-driven campaigns, increasing lead generation by 40%
- Led cross-functional teams in developing and executing integrated digital marketing strategies, focusing on performance marketing
- Implemented data-driven decision-making processes, achieving a 25% reduction in customer acquisition costs
- Elevated to Digital Marketing Manager role, overseeing end-to-end campaign management and strategy development
- Spearheaded performance marketing initiatives, achieving a 50% improvement in ROI through meticulous budget allocation and strategic optimization
- Integrated SEO insights into holistic digital marketing strategies, resulting in a 20% increase in overall online visibility.
Education
Bachelor of Science - ECE
Satyabhama University
Chennai 04.2001 -
Skills
Performance Marketingundefined
Timeline
Sr. Digital Marketing Manager
The Rubixion Pvt Ltd.
08.2015 - 07.2019
Digital Marketing Manager
Hidden Mind Technologies
08.2010 - 07.2015
Bachelor of Science - ECE
Satyabhama University
04.2001 -
Performance Marketing Consultant
Independent Consultant
8 2019 - 3 2024
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