Hemanth Gutha
Performance Marketing - Client Specialist
Summary
Performance Marketer with over 4+ years of experience. I am a marketing professional with history of data-driven media planning, running paid campaigns, media buying, reporting, implementing digital strategies and handling international clients. I am always keen on learning new things and progressing
Overview
4
4
years of professional experience
4
4
years of post-secondary education
Work History
Performance Marketing - Client Specialist
Verticurl
Bengaluru
07.2021 - Current
- Closely working with International clients on multiple campaign strategies. Achieved successful ROAS with App install and In-App purchase campaigns by managing a quarterly marketing budget of over $12M for US clients.
- Leading SEM & Paid campaigns related accounts with developing digital sales funnel for B2B and B2C clients to match objectives and instrumenting conversion points.
- Involved in buying display media with programmatic channels to organize global campaigns for UK clients to achieve user journey for consideration funnel.
- Created Remarketing strategies for Affinity, In-market & Custom Intent, Customer Match and Look-a-like Audiences audiences through display advertisements with audience segmentation.
- Analyzing the performance reports across all the platforms and build sales & marketing dashboards with the help of Google data studio, adjust, metabase & tableau, for better data visualization.
- A/B testing with creative resources and landing pages for various audiences through different channels.
- Closely monitored and analyzed website/landing page Heatmaps and Session recordings to troubleshoot, understand user journeys and improve user experience.
- Worked on detailed and informative proposals, media plans and line items for client pitches.
- Achieved 37% average monthly increase in lead generation campaign through search advertising channels.
- In initial phase worked on end-to-end configuration, integration and execution of analytics platforms, and all types of pixels through Google Tag Manager.
Digital Marketing Specialist
RGS
Bengaluru
06.2018 - 05.2021
- I was introduced to the world of digital marketing by this organization.
- Create & manage Google, Facebook, Display & YouTube ads for sales & lead generation
- Analytics & Reporting - Have actively measured the high level & low level Campaign KPIs, analyzed them by segmentation and promptly reported them to the higher management.
- Managed day to day paid media activities such as bidding, testing, quality scores, CPA and conducted optimizations.
- Actively monitored SQR (search terms) for Negative keywords to save on Ad spend and Keyword mining through N-gram Analysis.
- Search Ads - Have performed lateral & deep Keyword Research with Keyword Planner, SEMrush, Answer the Public etc. to build a massive Keyword base, worked towards improving Quality score by thematically grouped keywords to increase Ad relevance, executed Ads A/B testing for higher CTR & worked with the Content team
for enhance Landing Page relevancy. - Collaborated with web development team for SEO activities and worked on AWS s3 servers for deploying technical SEO codes.
Education
Bachelor of Science - Mechanical Engineering
SRM University
Chennai 07.2014 - 05.2018
Timeline
Performance Marketing - Client Specialist
Verticurl
07.2021 - Current
Digital Marketing Specialist
RGS
06.2018 - 05.2021
Bachelor of Science - Mechanical Engineering
SRM University
07.2014 - 05.2018
Technical Skills
- Efficiently managed a team of 10 people & worked with multiple international clients across various industries at the same time.
- Manage & Lead all social, search & display ad platforms for both website & mobile app marketing with strong hold in Google ads, Facebook Ads, Bing Ads, Linkedin Ads, Programmatic media buying, and experienced in Pixel attribution and revenue tracking.
- I spent most of my time with multiple data analytics platforms, & omnichannel marketing tools such as Google Analytics, Adobe Analytics, Microsoft Clarity , Domo, Adjust, Google Tag Manager, Salesforce CRM, Zoho, Hubspot, Similarweb, Shopify, Ahref, Semrush, and many others.
- For reporting and forecast results I have hands on experience with MS Excel, Google Data Studio and Metabase. Recently started using BigQuery to extract data using SQL.
- Involved in programmatic media advertising (Display & Video) from 2021. Integrated data management platforms and DSPs such as DV360, The Trade Desk & Oracle Bluekai to run global campaigns .
- Tools used on daily basis – Slack & MS Teams for client communication, Salesforce for CRM activity logs and Jira, Zoho for project management etc.
.
Certifications
The Trade Desk Certifications
Marketing Foundations, Data-Driven Planning and Executive ProgramGoogle Certifications
Display & Video 360, Search Ads 360, Google Analytics 4, Google Ads Display, Google Ads Search , Google Ads Apps, Shopping ads, Google Ads Measurement and Campaign manager 360
Microsoft Certifications
Search Advertising, Native & Display Advertising and Shopping Advertising
Programmatic Advertising Foundations, LinkedIn Marketing Strategy and Keyword Research
Technical Skills
- Efficiently managed a team of 10 people & worked with multiple international clients across various industries at the same time.
- Manage & Lead all social, search & display ad platforms for both website & mobile app marketing with strong hold in Google ads, Facebook Ads, Bing Ads, Linkedin Ads, Programmatic media buying, and experienced in Pixel attribution and revenue tracking.
- I spent most of my time with multiple data analytics platforms, & omnichannel marketing tools such as Google Analytics, Adobe Analytics, Microsoft Clarity , Domo, Adjust, Google Tag Manager, Salesforce CRM, Zoho, Hubspot, Similarweb, Shopify, Ahref, Semrush, and many others.
- For reporting and forecast results I have hands on experience with MS Excel, Google Data Studio and Metabase. Recently started using BigQuery to extract data using SQL.
- Involved in programmatic media advertising (Display & Video) from 2021. Integrated data management platforms and DSPs such as DV360, The Trade Desk & Oracle Bluekai to run global campaigns .
- Tools used on daily basis – Slack & MS Teams for client communication, Salesforce for CRM activity logs and Jira, Zoho for Account management etc.
Certifications
The Trade Desk Certifications
Marketing Foundations, Data-Driven Planning and Executive ProgramGoogle Certifications
Display & Video 360, Search Ads 360, Google Analytics 4, Google Ads Display, Google Ads Search , Google Ads Apps, Shopping ads, Google Ads Measurement and Campaign manager 360
Microsoft Certifications
Search Advertising, Native & Display Advertising and Shopping Advertising
Programmatic Advertising Foundations, LinkedIn Marketing Strategy and Keyword Research
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