Hemanth RK
Bangalore
Summary
Decisive, strategic and performance-driven professional, targeting leadership assignments in Marketing for Business Growth with an organization of high repute for mutual growth.
Dynamic marketing leader with extensive experience in enhancing brand visibility and driving significant revenue growth at The Himalaya Wellness Company. Proven expertise in strategic planning, product management, and team leadership. Adept at fostering collaboration and delivering innovative marketing strategies that achieve business objectives. Recognized for exceptional problem-solving and adaptability in fast-paced environments.
Overview
22
22
years of professional experience
Work History
Associate General Manager-Marketing
The Himalaya Wellness Company
Bangalore
04.2024 - Current
- Heading business planning and performance management of brands, including development and execution of joint sales plans, local area marketing, field force coaching, recruitment and hosting constructive meetings
- Conceptualizing competitive business development strategies to improve market share for achievement of revenue & profitability
- Ensuring the successful accomplishment of preset business targets in the face of growing competition; identifying the prospective clients, generating business from new accounts, and developing them to achieve profitability
- Implementing sales & marketing activities to create a positive experience for customers; reaching out to new & missed out customer segments to revitalize stagnant & declining business
- Managing Top line, Bottom line, Market share & Rank of brands for assigned portfolio
- Collaborated with senior leaders on long-term plans for growth of the organization
- Successfully enhanced Liv.52's ranking, maintaining its position among the top 6 brands in the highly competitive Indian pharmaceutical market, which includes over 60,000 brands
- Ilex, the second-largest brand, attained 'local blockbuster' status in the Indian Pharmaceutical Market (IPM) by surpassing 100 Crores in sales
- Achieved high double-digit revenue growth for top brands and improved market share by ~0.5%
- Experienced prescription growth (through one of the strategic levers-scientific engagements) of 5% on MAT basis as against the industry growth of 1%
Senior Manager-Marketing
The Himalaya Wellness Company
Bangalore
07.2019 - 03.2024
- Spearheaded marketing initiatives in Himalaya's pharma vertical
- Developed and implemented innovative marketing strategy to boost market presence, market penetration and increased sales growth
- Oversaw diverse product portfolios from top-ranked to emerging brands in GP, Consultant Physicians Gynecs, Surgery, Pediatric, and dental segments
- Monitored competitor activities to anticipate changes in the industry landscape and design appropriate response measures
- Led a team of 10+ employees by providing guidance, setting goals and objectives, mentoring and coaching, delegating tasks, and monitoring performance
Group Product Manager
The Himalaya Wellness Company
Bangalore
06.2010 - 06.2019
- Developed marketing strategies based on corporate objectives and market trends for the established and new brands that significantly increased brand awareness and sales growth
- Generated monthly reports summarizing product performance against established KPIs
- Partnered with sales team to create effective go-to-market strategies for newly launched products and features
- Communicated product strategies to managers and executives to maximize awareness of roles of individual departments within broader context of company goals and development
- Led marketing team (4 reportees) and provided mentorship and coaching to the team fostering a collaborative and productive work environment
Product Manager
The Himalaya Drug Company
Bangalore
01.2008 - 05.2010
- Developed and implemented marketing strategies to increase brand awareness and sales
- Supported new business development by designing appealing product sales promotions
- Delivered marketing strategy updates to upper-level management
- Monitored industry trends and identified opportunities for innovation within the product portfolio
Manager Scientific Services
The Himalaya Drug Company
Bangalore
01.2007 - 01.2008
- Conducted Scientific events engaging key prescribers across specialty
- Developed various scientific content across the therapy area
- Liaised with various medical colleges across South India to create brand awareness and improving visibility which led to improved advocacies
Medical Consultant and Trainer
The Himalaya Drug Company
Bangalore
01.2004 - 01.2007
- Conducted various medical camps across South India at Himalaya stores
- Trained retail store executives of Himalaya on product knowledge, grooming and soft skills
- Developed product description content for Himalaya website
Medical Officer
Shekhar Hospital
Bangalore
01.2003 - 01.2004
- Conducted physical examinations of patients and documented findings in patient records
Education
PGDMM - Marketing Management
IGNOU
01.2008
DCRRA - Clinical Research and Regulatory Affairs
Manipal University
Bangalore01.2008
BAMS - Ayurvedic Medicine and Surgery
Government Ayurvedic Medical College
Bangalore01.2002
Skills
- Pharmaceutical Management
- Strategic Planning and Leadership
- Product Management and Brand Launch
- Market research & analysis
- Cross-functional Team leadership
- Channel/Distribution Management
- Client/Stakeholder Management
- Business forecasting
- Operations expertise
Languages
- English
- Kannada
- Hindi
- Tamil
Training
- Tactical Marketing workshop, 2012-13
- KOL Management workshop, 2014
- Product Leadership Forum, 2015
- Bullet Proof Manager Training, 2018-19
Disclaimer
I Dr. Hemanth RK, hereby declare that all the above information furnished by me is correct as best of my knowledge & belief.
Personal Information
- Date of Birth: 08/03/78
- Marital Status: Married
Domain Expertise
- Customer Relationship Management
- Patient Engagement
- Sales Force Effectiveness
- Competitor & Business Analysis
- Omni channel strategic approach in different segments for better market penetration
Timeline
Associate General Manager-Marketing
The Himalaya Wellness Company
04.2024 - Current
Senior Manager-Marketing
The Himalaya Wellness Company
07.2019 - 03.2024
Group Product Manager
The Himalaya Wellness Company
06.2010 - 06.2019
Product Manager
The Himalaya Drug Company
01.2008 - 05.2010
Manager Scientific Services
The Himalaya Drug Company
01.2007 - 01.2008
Medical Consultant and Trainer
The Himalaya Drug Company
01.2004 - 01.2007
Medical Officer
Shekhar Hospital
01.2003 - 01.2004
PGDMM - Marketing Management
IGNOU
DCRRA - Clinical Research and Regulatory Affairs
Manipal University
BAMS - Ayurvedic Medicine and Surgery
Government Ayurvedic Medical College
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