Hemanthkumar Kumar JD
Sr Marketing Manager
Bangalore
Summary
Expertise in blending creative intellect insight, sharp planning skills for managing business operations & meeting top / bottom-line objectives, with nearly 19 years of experience in Brand management , Marketing Strategy and analytics , MARCOM,Visual merchandising ,Store Operations .Targeting senior level assignments with an organization of high repute .
Overview
20
20
years of professional experience
Work History
Group Manager
Snice Jun’17 Bata India
Bengaluru
04.2016 - Current
- Drafting the month-on-month seasonal planograms, planning its implementation of campaign’s across South region
- Leading the retail window and in-store displays plans as per the marketing calendar and manage its roll-out execution across all regions & business channels
- Evaluating & approving the ‘visual plan’ for the new and renovation store within the allocated budget
- Have a systematic process to create attractive VM in different types of stores fixtures, that can provide a world class shopping experience
- Liaise with Project and creative agency to provide overall visual plan for facade and breath taking visual merchandising
- Train the regional & store operations team on VM display standards, campaigns execution and Merchandise display standards
- To develop the VM identity for various product lines and store types in consultation with Brand stake holders
- Develop a network of vendors, scan the market, domestic and international to identify possible vendors for the brand
- Effective in negotiations to ensure cost effective procurement of relevant material
- Develop relationship with vendors to improve delivery standards
- Creating an awareness for effective implementers across various regions and stores window and VM plans well in advance through sample pictures /VM Guidelines
- Significant Accomplishments:
- Leading, training & monitoring the performance of 36 direct and 8 indirect repartees to ensure efficiency in VM execution operations and meeting of individual & group targets
- Played a major role in developing YOY annual operating plans, range plans in compliance with B&M budgets
- Dexterously implemented floor planograms & fixed trading space for each category, category strategy development and execution basis customer catchment with complete in-store planning
- Involved in tracking monthly performance
- Sell through, inventory mix and level, retail presentation, store category profitability and target achievement against plan and proactively identifying solutions to close performance gaps
- Displayed skills in generating 10% of other income in F.Y 2021 through brand promotion & adding to the bottom-line
- Managed centralized marketing resources for entire area.
- Oversaw more than 500 retail stores , personnel completing 8 different projects each year.
- Developed strategic and tactical marketing plans for region.
- Conducted trials and tests of marketing channels such as paid acquisition, social media and fresh content creation.
- Planned and implemented studies to assess market conditions and evaluated results to enhance marketing campaigns.
- Developed insights on marketing campaigns to assess performance against goals.
- Drove marketing efforts by orchestrating Retail,B2B and Franchise advertising campaigns.
- Mentored local personnel on best practices and protocols to maximize productivity.
- Directed marketing projects through conceptual planning, schedule management and final implementation.
Regional Marketing Manager
Panasonic
Bengaluru
04.2016 - 06.2017
- Designed the Marketing Calendar – Review, Supervise & Budget for specific channel marketing activities
- Led the Product Launches & Campaigns including the planning & execution of multiple ATL & BTL activities like Dealer Meets, Press Conferences, Print/Radio Ads & Billboard Campaigns to In-store / Mall Promotions, Store Merchandising, to ensure high visibility& grab attention of the required target audience
- Headed the retail activation by planning & implementing innovative activation concepts catering to specific categories
- Managed the display by ensuring prominent visibility of the brand of Signage, Facade, Window Display, in shop Branding, Fixtures & Merchandising at the store level across all retail channels
- Vendor Development & Management
- Drove the secondary sales across all the different channels including Modern Trade, DD, MBO, Brand store, P4 and Econ by facilitating
- Developed the talent pool by hiring of new manpower for various categories like Viera, HA, Water purifiers, Air Purifiers, Beauty, Micro Wave and imparted the product training
- Implemented new product line launches by initiating strategic advertising projects, marketing tactics and social media alliances.
- Fostered 20% growth in beauty care and water purifiers revenue and 25 lac+ in 2016 sales through development and implementation of innovative promotional and sales strategies.
- Created effective sales plans utilizing customer needs forecast to increase market share.
Branch Marketing Manager
Samsung
Bangalore
09.2014 - 10.2015
- Header of Modern trade vertical South India
- Created annual marketing calendar, ensured brand performance, market planning for targeted brand satisfaction scores
- Strategized the ATL & BTL frameworks for all mass media elements -Print, Outdoors & Visual
- Led the Merchandising, Direct Marketing, Strategic Partnerships, Events Marketing, On-Line, Viral Marketing, Cause Related, Local/ Community Initiatives
- Administered the In-store VM including fixture projects, execution of pop-up, kiosks, ISB, GSB, SIS, End caps, learning walls from inception to installation to drive a better customer experience across all channel partners
- Supported in drafting & executing the brand plans (including communication development) for accomplishing the business objectives (such as sales, market share, profitability and brand health)
Assistant Manager
AIRCEL
Bengaluru
12.2008 - 09.2014
- Formulated the Annual Marketing Calendar, Market Planning, Targeted Brand Satisfaction Scores and Indices
- Designed & improved ATL & BTL frameworks for all mass media elements - Print, Outdoors, Visual Merchandising, Direct Marketing, Strategic Partnerships, Event Marketing, Digital SMO, SMS, Email & Mobile Marketing, Product Launch/ Product
- Formulate a marketing programmers to penetrate in new market / town launch to acquire new customer base
- Warehouse management of POSM and other marketing collaterals
- Business development launched over 12 COCO , 100 FOFO and 100 APP
- SPOC for retail marketing activities including B2B and B2C
- Led the monthly planning, costing for POSM / Soft Merchandise
- Vendor management and liaisoning with inter department for in-time and smooth execution of campaign and sales promotions
- Supported the Brand lead interviews to track TOMA scores purchase intent ,and lead brand lead articles across various
- Sourcing Queries, Blogger influencing programs & rapport building with key media houses
- Managed the sponsorship & institutional alliance, selecting and managing meaningful brand associations planned events ensuring that brand interests were fulfilled
- Significant Accomplishments:
- Recognized for rolling-out of five across Bengaluru; accomplished 100% sales target in first month of store launch
- Received certificate from Reliance CEO for achieving 1000No’s handset sell-out in a month
- Appreciated for achieving target Jun’04; appreciated with sell-out in college activation of Q3 10
- Rolled-out 20 COCO across Karnataka; led the trade engagement activity resulting in growth of 30% business
- Bagged the Bravo Award thrice for product launch of PI24 execution of guest lecture CBH in two colleges and Pat on the Back Award for initiating trade engagement activity initiative
- Acknowledged with Special Award for driving brand visibility in district HQ across Karnataka – jumbo signage, wall painting and sun pack
Cluster Manager
RPG Cellucom
Bengaluru
07.2007 - 12.2008
- Cluster Manager
- Significant Accomplishments
- Headed the sell-out operations across Bengaluru 8 COCO with team size of 32 members
- Assessed the performance of the Sales Team including Store Manager, AMs, DMs, FOS & DSR on weekly achievements and sharing target to meet business objectives
- Managed the Operator Service business both prepaid & postpaid - GSM CDMA
- Acknowledged as the Best Cluster In-charge across South India for achieving INR 1 Cr turnover in the Q2 2008
Store Manager
The Mobile Store
Bangalore
09.2005 - 07.2007
- Significant Accomplishments
- Review Sales performance of AMs, DMs, FOS & DSR; reported to Zonal Sales Head
- Training team on new products and sales promotions to achieve revine targets
- Led the Operator Service business for both prepaid & postpaid - GSM CDMA
- Administered floor level display, optimized FIFO method, stock management , staff attendance, store audits-cash and digital payment ,stock reconciliations
Store Manager
Sangeetha Mobiles
Bengaluru
06.2003 - 09.2005
- Lead the P&L of the store and imparted training to team on new products and sales promotions
- Led the Operator Service business for both prepaid & postpaid - GSM CDMA
Education
eMDP - Advance Marketing Strategy and Analytics
IIM K
MBA - Marketing
MITS
B.Sc. - Electronics
Bangalore University
Skills
P&L Management
Marketing and advertising
Campaign management
Corporate Communications
Budgeting and Allocation
Market Positioning
Brand development
Staff Management
Strategic planning
Budgeting
Market Analysis
Excellent Communication
Decision-Making
Teamwork and Collaboration
Marketing campaign development
Content Marketing
Accomplishments
- Project Management -13 PDUs || Trained under NIS Sparta on Sales Management || Visual Merchandising –U demy Personal Details
- Date of Birth: 16th September 1979 || Languages Known: English, Kannada, Hindi, Telugu & Tamil
- Address: #6153, 15th Floor, Prestige Bhagmane Temple Bells, RR Nagar Bengaluru – 560098
Photography
I am part of the YPS internationally recognized organization , helped me develop eye for detailing and help me look at life in different prospective
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Judge a man by his questions rather than his answers.
Voltaire
Timeline
Group Manager
Snice Jun’17 Bata India
04.2016 - Current
Regional Marketing Manager
Panasonic
04.2016 - 06.2017
Branch Marketing Manager
Samsung
09.2014 - 10.2015
Assistant Manager
AIRCEL
12.2008 - 09.2014
Cluster Manager
RPG Cellucom
07.2007 - 12.2008
Store Manager
The Mobile Store
09.2005 - 07.2007
Store Manager
Sangeetha Mobiles
06.2003 - 09.2005
eMDP - Advance Marketing Strategy and Analytics
IIM K
MBA - Marketing
MITS
B.Sc. - Electronics
Bangalore University