HEMENDRA SRIVASTAVA

• Conducted market research and trend analysis to craft marketing strategies, plans, and messaging tailored to target markets.
• Strategized and executed digital marketing campaigns (SEO, SEM, E-mail, Content, Display, Mobile, Video, Affiliate, Influencer, Social Media) to maximize engagement and reach.
• Engaged in product development, industry research, competition analysis, and forecasting for data-driven insights.
• Designed marketing models for start-ups, evaluated budgets, and allocated resources for optimal impact.
• Developed marketing collateral (brochures, newsletters, mailers) and organized PR events, promotional campaigns, and press releases to enhance brand visibility.
• Worked with teams to, analyse client behavior, develop digital strategies, & opt effective platforms for customer engagement.
• Assessed and improved clients' digital marketing strategies, supporting website and app launches.
• Increased client margins up to 43% through cost optimization in operations and operational efficiency.
• Delivered consistent growth (18%-216% MOM) through strategic lead generation via conventional and digital marketing.
• Skills Harnessed: Digital Marketing Strategy, Business Consultation, Cost Optimization, Brand Strategy, Social Media Management, SEO, SEM, Content, Performance, Growth, B2B Marketing, Customer Experience, Organization Skills, Complex Sales, Stakeholder Management, B2C Marketing, Communication, Training, Market Research & Analytics, Building Leadership Teams, CRM, UI/UX, Sales Funnel Management, BTL Marketing, Techno-Commercial Sales, Market Research & Analytics, NPD, CE/CX, UI/UX, CRM, Tenders & Bidding, P&L.

· Spearheaded business operations across sales, marketing, operations, and processes driving growth (ROI).

· Expanded flexible packaging (Ad Star, BOPP, PP, HDPE, Jumbo Bags) in domestic and global markets through strategic initiatives.

· Executed digital marketing strategies, (email, content, influencer, SEO/SEM, social media) to enhance reach & campaigns impact.

· Streamlined operations, adopted modern practices and aligned budgets, P&L and KPIs aligned with organizational goals to boost efficiency and profitability. Diversified businesses and explored scalable, profitable global ventures to boost market presence

· Enhanced sales growth through strategic planning, market potential mapping, segmentation, and performance optimization.

· Delivered high-quality service operations with minimal TAT, ensuring superior customer satisfaction and retention.

· Achieved 27% YoY growth, with EBITDA improvement (LY Rev. 320 Cr. vs Target Rev. 420 Cr.).

Skills Harnessed:

| Digital Marketing | B2B Marketing Strategy | MSME Sales | Enterprise Sales | Industrial Sales | Direct Sales | Presentation | Team Management | Leadership | Client Relations | Customer-Focused Selling | Brand Strategy | Marketing Budgets | Techno-Commercial Sales | Market Research & Analytics | NPD | CE/CX | UI/UX | CRM | Sales Funnel | Tenders & Bidding | P&L |

• Led B2B/B2C marketing operations for rigid polymer packaging (drums 20-260 ltr, IBCs 1000 ltr) and surface protection films, focusing on domestic and export markets.
• Serviced packaging solutions for diverse industries such as haz/non-haz chemicals, food ingredients, extracts, oils, FMCG, pharmaceuticals, paints, and petroleum products, ensuring safe transport and storage with customized packaging solutions.
• Expanded product applications to protect materials like laminated sheets, glass, stainless steel, acrylic, polycarbonate, hi-density boards and other products using surface protection films.
• Drove organic growth by strengthening distribution, client relationships and cross-selling, MOX Films, material handling systems (Crates), lifestyle products (mats, bins, furniture), HDPE/DWE pipes, Composites cylinders, disposable syringes, masks, automotive components, through ATL/BTL campaigns, social media marketing and digital marketing initiatives.
• Implemented strategic business plans, aligning operations with company vision, managing budgets, P&L, and achieving team KPIs to maximize profitability.
• Streamlined operations overseeing RFP/RFQ, Tenders, production, operations, supply chain, to ensure operational efficiency.
• Enhanced customer satisfaction through KAM, customer retention strategies, and quality support with minimal TAT.
• Executed digital marketing initiatives, leveraging email, content, social media channels, affiliate marketing, and influencer campaigns to support organic growth.
• Participated in national trade events to enhance branding, generate leads, and develop sales funnels, contributing to sustainable business growth.
• Build INR 100 Cr business annually, achieved 13X organic growth and 15X customer growth over 8 years.
• Managed full sales cycle from lead generation to proposal, ensuring successful closure through strategy and tactics.
• Skills Harnessed: B2B Marketing Strategy, OEM/MSME Sales, Enterprise Sales, Industrial Sales, Government Business, Defense Sales, Direct Sales, Presentation Skills, Team Management, Leadership, Client Relations, Customer-Focused Selling, Brand Strategy, Marketing Budgets, Sales Enablement, Techno-Commercial Sales, Analytical Skills, Stakeholder Management, Hunting, Marketing Communication, Market Research & Analysis, Building Leadership Teams, New Product Development, CE/CX, UI/UX, CRM, Sales Funnel, Promotions, Event Management, Tenders & Bidding, MIS, P&L, Digital Marketing.

• Spearheaded 360-degree marketing, including marketing collaterals, events, industrial fairs, web portal, email marketing, social media marketing, promotions, sales funnel development, driving brand visibility and customer engagement.
• Streamlined operations through standardized processes (SAP) and enhanced profitability by optimizing resources, adopting advanced technologies, and strengthening vendor relations.
• Achieved consistent (YOY) revenue growth, 111% (2009-10), 134% (2010-11), 122% (2011-12), & 131% (2012-13).
• Skills Harnessed: B2B Marketing Strategy, OEM Sales, Industrial Sales, Presentation, Team Management, Decision-Making, GEM, Customer-Focused Selling, Brand Strategy, Strategic Initiatives, Marketing Budgets, Sales Funnel Development, CE/CX, UI/UX, CRM, Analytical Skills, Tenders & Bidding, Communication, Market Research, Building Leadership Teams.

KRAs:

· Expanded business operations and managed loan, motor, health, marine and allied insurance products via Reliance Fresh Stores (broker), DSA, direct teams and channel partners, achieving 137% targets and generated revenue of ₹2.3 crore.

· Conceptualized and executed BTL marketing campaigns, including roadshows, banners and local media, to maximize reach and awareness. Recognized for the fastest activation of Indore location in the entire West Zone

· Sustained consistent growth on a month-on-month basis and achieved the lowest claim ratio in the West Zone

Skills Harnessed:

Broker Management | DSA - Channel Partner Management | Retail Sales | Team Management | Analytical Skills | Corporate Sales | Direct Sales | Marketing Communication | Go-to-Market Strategy | MIS | Sales Funnel Management | Promotions | Events | Insurance | CRM | Branding | CE/CX | UI/UX | Sales Enablement | Finnacle | BFSI | Cross-Selling |

KRAs:

· Executed ATL and BTL marketing campaigns, including regional radio, newspapers, roadshows, and demo vans, resulting in 2,500+ new user acquisitions and a 350% ROI.

· Led impactful branding initiatives: Gwalior Vyapar Mela (2006 & 2007), glow signboards, hoardings & print/media advertisement.

· Established service networks and regional call center operations, reducing customer grievances from 43% to 2%.

· Achieved exponential growth: Retail network expanded 3X, distribution network 2X, ARPU doubled, and 37,000+ new subscribers with 191% YOY growth.

· Consistently surpassed sales targets, achieving 141% (2005-2006), 197% (2006-2007), and 232% (2007-2008).

Skills Harnessed:

Asian Paints (India) Ltd: Sep’04 to Sep’05 as Territory Sales In-Charge at Raipur

Retail | Channel | Distribution | Dealer | ERO | B2D2C | D2C | FMCG | Team Management | New Launches | Service Network | Corporate Sales | Branding | Sales Performance | Marketing Communication | Go-to-Market Strategy | Market Research & Analytics | Sales Funnel | ATL Marketing | BTL Marketing | CashCard | Renewal | Payment Gateway | Call Center |

KRAs:

· Expanded and nurtured the Direct Retail Network in South Chattisgarh, achieving a 40% revival and expansion rate.

· Built a robust sales pipeline by engaging painters, interior designers, contractors, builders, architects, and engineers, ensuring sustained secondary sales.

· Revitalized 14 retail outlets, earning recognition for the Best Network Revival in the West Division, contributing to an annual sales growth of 123% (YOY).

· Achieved the highest ColorWorld installations Photos-003 in the state with 23 installations, ensuring 100% on-time execution of promotional materials and schemes.

Skills Harnessed:

Retail Sales | FMCG | Brand Strategy | Sales | New Product Launches | Analytical Skills | Project Sales | Government Business | Branding | Sales Performance | Marketing Communication | Go-to-Market Strategy | Market Analysis | Sales Growth | Teamwork | Management Information Systems | Sales Pipeline | Sales Funnel | SAP |

KRAs:

· Key Account Management of Voice, Data & Broadband services.

· ARPU growth 3X; Revenue Growth 380%

· Awards: Best Performer in Service Quality Audit

Skills Harnessed:

B2B Sales | Enterprise Sales | Industrial Sales | Institutional Sales | Corporate Sales | Government Sales | Defense Sales | Services Marketing | Promotions | New Launches | Branding | Enterprise Technology Sales | Hunting | Communication | Market Analysis |

Competitor Analysis | CRM | Go-To-Market Strategy | MIS | Key Account Management |

KRAs:

· Generated revenue by driving space sales for listings and advertisements in India’s first Airtel Landline Business Directory.

· Revenue Realized - 23 Lakhs.

Skills Harnessed:

B2C Sales | B2B Sales | Retail Sales | SME Sales | Industrial Sales | Institutional Sales | Corporate Sales | Government Sales | Promotions | Branding | Advertisement Sales | Creatives | Market Analysis | Direct Sales | Data Analysis | Space Sales