HEMNATH S

To build a strong career background in the field of finance and marketing from the opportunity and guidance given by the organisation and to develop my technical skills and knowledge that helps to accomplish the goals of the organisation. To develop new skills with advance software in workplace and wishing to see myself in a position where i can attain my goals.

• Reading books
• Playing football
• Listening to music

• English, Fluent
• Tamil, Fluent

RailTel Corporation of India, This study examines the impact and benefits of social media marketing for RailTel Corporation of India. It highlights how RailTel leverages social media platforms to enhance its brand visibility, engage with customers, and promote its services. The research explores various strategies employed by the company, such as targeted advertising, customer feedback mechanisms, and community engagement initiatives. By analyzing these practices, the study aims to illustrate the effectiveness of social media in driving business growth and improving customer relations within the telecommunications sector.

• This internship project is based on marketing research conducted at Poorna Enterprises,a locally owned and steadily growing business situated in Vaitheeswaran Koil,Mayiladuthurai, Tamil Nadu. The business functions across multiple verticals—namely,the retail of fancy items like rings, bands, clips, and decorative products, the operation of afull-service beauty parlour, and the development and marketing of its in-house herbal hairoil brand, Hairey Herbal. Given the enterprise’s unique positioning in a semi-urban marketand its diverse product and service mix, it provides a compelling setting for conductingmarketing research.