Hem Shah
Program Management Lead, Indegene
Ahmedabad,GJ
Summary
Dedicated professional with history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand.
Overview
3
3
years of professional experience
7
7
years of post-secondary education
Work History
Program Management Lead
Indegene
Bangalore, KT
05.2021 - Current
Campaign Operations Capability Development program
- Built a 360° Centralized Approach and Capability Management Framework
- Identified the gaps in the capabilities and created growth paths for various roles
GTM for Campaign and Channel Operations Team
- Assisted the team in various RFIs, RFPs and SoWs
- Created a central repository of documents for New Account Activation
- Built Pricing Calculator to standardize and streamline service level cost structure
Social Media Manager
Netsavvies Media Co.
Ahmedabad, GJ
05.2017 - 04.2019
- Planned social media campaign strategies on social media platforms for Chief Minister Office, Andhra Pradesh
- Analyzed and interpreted the ongoing social media trends for CMO Andhra Pradesh using various social media tools
- Enhanced the organic Facebook reach by 305% and organic Facebook engagement by 554% in 6 months
- Increased the Twitter followers from 1.99 M to 4 M for Nara Chandrababu Naidu in 11 months
- Pioneered the launch of Instagram, YouTube and LinkedIn profile for Nara Chandrababu Naidu Devised strategy for establishing the district level citizen communities for CMO, Andhra Pradesh
- Spearheaded the online Awareness Project of Ease of Doing Business Ranking'18 for Department of Industries, Andhra Pradesh Executed targeted Facebook Ads to increase awareness regarding reforms in Ease of doing business for industrialists
- Headed social media campaigns for Hungrito Food Fest 2.0
Education
MBA - Marketing
Symbiosis Institute of Business Management
Pune 06.2019 - 05.2021
Bachelor of Technology - Information And Communication Technology
DAIICT
Gandhinagar 06.2013 - 05.2017
12th - Science
Shree Vidyanagar High School
Ahmedabad 06.2012 - 03.2013
10th -
Shree Vidyanagar High School
Ahmedabad 06.2010 - 03.2011
Projects
Colgate Palmolive | February 2021- April 2021
Improving the E-Comm Funnel of Colgate Palmolive Products to increase conversions
• Spearheaded online campaigns and optimized product pages under E-com platforms like Flipkart, Amazon, BigBasket & PharmEasy
• Conducted competitive analysis of 811 creatives of various brands on BigBasket platforms to find winning parameters
• Created sentiment analysis model of over 25,000 reviews on E-Comm platforms to determine and optimize product issues
METRO Cash & Carry | June 2020 - August 2020
Identify Opportunities & Threats for METRO in the B2C Segment Basis a Comprehensive Competitive Analysis
- Analyzed the competitive landscape of online as well as offline B2C Retail in India
- Identified key opportunities & threats for METRO in B2C Retail landscape regarding its competitors
- Planned the solution for cashing on the opportunities &overcoming the threats
Netsavvies Media Co. | April 2020 - June 2020
Devising a Go-To Market Strategy for Netsavvies Academy
- Analyzed consumer needs, competitive landscape and planned a comprehensive Go-To-Market Strategy
- Executed the Email Marketing, Facebook Ads Campaign and created the first batch of 141 paid students
PlexusMD | December 2016 -April 2017
Enhancing User experience for the PlexusMD Mobile App & Website
- Analyzed the user needs, best practices for user interface designing for user onboarding & user engagement interface designing
- Conceptualized & designed the email marketing campaigns to increase the inbound community traffic for PlexusMD
- Designed landing pages for various activities to increase the inbound website traffic and engagement
Positions of Responsibility
- Coordinator(Head), Information Systems and Media Relations Team, SIBM Pune, 2020-21
- Organizer, PRoelio, iSMaRT, SIBM Pune, 2019
- Senior Editor, 'To The Hilltop and Beyond' - Official Coffee-Table Book, SIBM Pune, 2020
- Senior Editor, 'Vritaanta' - Official newsletter, SIBM Pune, 2019-20
Timeline
Program Management Lead
Indegene
05.2021 - Current
MBA - Marketing
Symbiosis Institute of Business Management
06.2019 - 05.2021
Social Media Manager
Netsavvies Media Co.
05.2017 - 04.2019
Bachelor of Technology - Information And Communication Technology
DAIICT
06.2013 - 05.2017
12th - Science
Shree Vidyanagar High School
06.2012 - 03.2013
10th -
Shree Vidyanagar High School
06.2010 - 03.2011