HERAMB BARVE
Mumbai
Summary
Accomplished Product Marketing Manager with a proven track record at Laerdal Medical, specializing in integrated sales and marketing strategies and project management. Expert in brand management and operational efficiency, achieving a 145% target in innovative product launches. Recognized for excellence in customer relationship management and marketing analytics, driving significant market growth and customer engagement.
Overview
9
9
years of professional experience
Work History
Product Marketing Manager
Laerdal Medical Pvt. Ltd.
Mumbai
07.2023 - Current
- Ideate and execute promotional campaigns aligned with simulation-based healthcare education policies.
- Engage with government and private healthcare stakeholders to accelerate market penetration and diversify product offerings.
- Manage the lifecycle of global simulation brands, digital solutions, and task trainers across various healthcare specialties.
- Lead new product launches and strategic initiatives in developing markets, building integrated brand solutions for sales teams.
- Champion customer experience in South Asia, focusing on improving sales and service satisfaction ratings.
Associate Marketing Manager
Merck Specialties Pvt. Ltd.
Mumbai
04.2020 - 06.2023
- Market Analysis and Strategy: Analyze competitor performance and market trends to develop brand strategies, including ATL/BTL marketing campaigns and promotional strategies for brand and disease awareness.
- Sales and Performance Monitoring: Monitor sales performance, weekly trackers, and marketing program effectiveness. Provide market insights to senior management.
- Cross-Functional Collaboration: Coordinate with SFE, Sales Teams, and agencies to analyze the ROI of brand management events.
- Strategic Planning and Execution: Assist in developing annual business plans, media, promotion, and innovation strategies. Manage the lifecycle of global brands, initiate market shaping initiatives, and direct strategic portfolio imperatives.
- Digital Transformation: Developed and managed digital assets like competitor mapping, market insights, commercial proposal approvals and sales enablement tools.
- Project Leadership and Achievement: Led strategic projects, including phase-out strategies, new launches, profitability improvement, pricing, and sales team optimization.
- Achieved 16% YoY sales growth and managed over 600 yearly customer engagements for the brand.
- Championed launch excellence for innovative gonadotropin combination, achieving 145% of target in 2022 followed by 40% growth in 2023.
- Recipient of Project of the Year Award 2022, Marketing Team of the Year 2021, Business Unit of the Year Award 2021, and Project of the Year Award 2021.
Sr. Business Analyst
Accenture Technologies
Mumbai
07.2019 - 03.2020
- Product Development: Collaborated with product owners to identify and address functional gaps.
- Implementation Support: Provided on-site UAT support and successfully implemented SAP Ariba Network across 40 locations.
- Business Development: Contributed to RFPs and developed success stories for business development.
- Problem-Solving and Client Support: Effectively managed client complaints and issues.
Graduate Trainee Engineer
Thyssenkrupp
Pune
06.2015 - 10.2016
- Led requirement elicitation with Business team for tender documents by analyzing project scopes and client requirements
- Developed technical proposals and managed supplier lifecycle for turnkey cement projects
- Achieved a 66.67% conversion rate from tenders to projects in the Asia, Africa, and Gulf regions
- Successfully worked on 8 projects in the Asia, Africa, and Gulf regions
Education
Master of Management Studies - Marketing
Welingkar Institute of Management
Mumbai, MH, India04-2019
B.Tech. - Mechanical Engineering
Walchand College of Engineering
Sangli, MH, India05-2015
Skills
- Integrated Sales and Marketing Strategy
- Project Management
- Brand Management
- Customer relationship management (CRM)
- Marketing analytics
- Operational efficiency
Languages
- English
- Hindi
Personal Information
Date of Birth: 06/12/94
Timeline
Product Marketing Manager
Laerdal Medical Pvt. Ltd.
07.2023 - Current
Associate Marketing Manager
Merck Specialties Pvt. Ltd.
04.2020 - 06.2023
Sr. Business Analyst
Accenture Technologies
07.2019 - 03.2020
Graduate Trainee Engineer
Thyssenkrupp
06.2015 - 10.2016
Master of Management Studies - Marketing
Welingkar Institute of Management
B.Tech. - Mechanical Engineering
Walchand College of Engineering
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