Hesar Ali
Designer Cum Head Merchandiser
Greater Noida
Summary
Versatile and results-driven Fashion Designer cum Merchandiser with over 4 years of progressive experience blending creative vision with commercial acumen. Skilled in conceptualizing innovative designs, leading end-to-end product development, and aligning merchandising strategies with market trends. Adept at cross-functional collaboration, inventory optimization, and driving sales through effective product positioning. Passionate about merging design excellence with strategic insights to deliver impactful and commercially successful fashion collections.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Designer cum Head Merchandiser
Swtantra Pvt. Ltd.
04.2023 - Current
- Lead the design team in creating commercially viable collections aligned with brand identity and market trends.
- Develop product concepts, sketches, and prototypes, ensuring accurate execution from design to production.
- Collaborate with sourcing, production, and marketing teams to ensure timely product launches and brand consistency.
- Analyze sales data and consumer insights to drive collection strategies and improve product-market fit.
- Optimize inventory management by forecasting demand and managing stock levels, reducing excess inventory by 20%.
- Mentor junior designers and merchandisers, fostering skill development and a collaborative team environment.
- Support marketing campaigns by providing product details and design storytelling.
Designer cum Merchandiser
Swtantra Pvt. Ltd.
04.2022 - 03.2023
- Designed seasonal collections based on trend analysis, customer feedback, and competitor research.
- Created technical drawings, mood boards, and prototypes to communicate design direction.
- Coordinated with vendors and suppliers for timely material sourcing and production scheduling.
- Aligned merchandising strategies with marketing campaigns to ensure cohesive brand messaging.
- Analyzed sales reports to identify bestsellers and optimize future product assortments.
- Assisted in showroom presentations for clients and B2B buyers.
Assistant Designer
Swtantra Pvt. Ltd.
08.2021 - 12.2021
- Assisted in design development through sketches, CAD illustrations, and fabric selection.
- Coordinated with pattern makers and tailors to ensure accurate garment construction and fit.
- Managed design archives, fabric libraries, and tech packs for production teams.
- Participated in fittings and implemented necessary design adjustments.
- Contributed to trend reports and seasonal design strategy planning.
Assistant Designer (Internship)
Mary Gold Export
02.2021 - 04.2021
- Created sketches and technical drawings to support design development.
- Assisted in fabric sourcing, fittings, and adjustments for proper garment fit.
- Maintained organized design archives and specifications for production.
- Supported the team in preparing presentations and client-ready prototypes.
Assistant Designer (Internship)
Countrymade Lifestyle
02.2021 - 04.2021
- Assisted in creating mood boards, color palettes, and trend research presentations.
- Contributed to sample development and design accuracy checks.
- Prepared design documentation and supported the production team with prototypes and specifications.
Education
Master's - Fashion Design
Pearl Academy
Noida 07.2019 - 6 2021
Bachelor of Arts - English Literature
Samastipur College
Samastipur 04.2015 - 3 2018
Skills
Fashion Design & Merchandising
Behance
behance.net/hesarali
Timeline
Designer cum Head Merchandiser
Swtantra Pvt. Ltd.
04.2023 - Current
Designer cum Merchandiser
Swtantra Pvt. Ltd.
04.2022 - 03.2023
Assistant Designer
Swtantra Pvt. Ltd.
08.2021 - 12.2021
Assistant Designer (Internship)
Mary Gold Export
02.2021 - 04.2021
Assistant Designer (Internship)
Countrymade Lifestyle
02.2021 - 04.2021
Master's - Fashion Design
Pearl Academy
07.2019 - 6 2021
Bachelor of Arts - English Literature
Samastipur College
04.2015 - 3 2018
Similar Profiles
Randhir Kumar PrasadRandhir Kumar Prasad
Stacker at Engineering and Allied Services Pvt. Ltd, Lift & Shift India Pvt. Ltd, Roadwings International Pvt. Ltd, Western Carriers India Pvt. Ltd, Tractor India Pvt. Ltd, Transworld Terminal Pvt. LtdStacker at Engineering and Allied Services Pvt. Ltd, Lift & Shift India Pvt. Ltd, Roadwings International Pvt. Ltd, Western Carriers India Pvt. Ltd, Tractor India Pvt. Ltd, Transworld Terminal Pvt. Ltd
Ahmad Shah BarakzaiAhmad Shah Barakzai
Internship Student at Caribbean Infocom India Pvt. Ltd (CII Pvt. Ltd)Internship Student at Caribbean Infocom India Pvt. Ltd (CII Pvt. Ltd)
SOMANATH ANAND NAIKSOMANATH ANAND NAIK
Purchase Manager,B2B Manager,Bsv Depo Manager at SK GROUP-SKITES PHARMA PVT LTD & SKANT INDIA PVT LPurchase Manager,B2B Manager,Bsv Depo Manager at SK GROUP-SKITES PHARMA PVT LTD & SKANT INDIA PVT L
Neeraj KumarNeeraj Kumar
Business Head at Supermarket Grocery Supplies Pvt. Ltd (Big Basket)Business Head at Supermarket Grocery Supplies Pvt. Ltd (Big Basket)
LOVEPREET SINGHLOVEPREET SINGH
Senior Executive at Firm-Noida Power Company LimitedSenior Executive at Firm-Noida Power Company Limited