Hesar Ali
Designer Cum Head Merchandiser
Greater Noida
Summary
Versatile and results-driven Fashion Designer cum Merchandiser with over 4 years of progressive experience blending creative vision with commercial acumen. Skilled in conceptualizing innovative designs, leading end-to-end product development, and aligning merchandising strategies with market trends. Adept at cross-functional collaboration, inventory optimization, and driving sales through effective product positioning. Passionate about merging design excellence with strategic insights to deliver impactful and commercially successful fashion collections.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Designer cum Head Merchandiser
Swtantra Pvt. Ltd.
Okhla
04.2023 - Current
- Lead the design team in creating commercially viable collections aligned with brand identity and market trends.
- Develop product concepts, sketches, and prototypes, ensuring accurate execution from design to production.
- Collaborate with sourcing, production, and marketing teams to ensure timely product launches and brand consistency.
- Analyze sales data and consumer insights to drive collection strategies and improve product-market fit.
- Optimize inventory management by forecasting demand and managing stock levels, reducing excess inventory by 20%.
- Mentor junior designers and merchandisers, fostering skill development and a collaborative team environment.
- Support marketing campaigns by providing product details and design storytelling.
Designer cum Merchandiser
Swtantra Pvt. Ltd.
Noida
04.2022 - 03.2023
- Designed seasonal collections based on trend analysis, customer feedback, and competitor research.
- Created technical drawings, mood boards, and prototypes to communicate design direction.
- Coordinated with vendors and suppliers for timely material sourcing and production scheduling.
- Aligned merchandising strategies with marketing campaigns to ensure cohesive brand messaging.
- Analyzed sales reports to identify bestsellers and optimize future product assortments.
- Assisted in showroom presentations for clients and B2B buyers.
Assistant Designer
Swtantra Pvt. Ltd.
Noida
08.2021 - 12.2021
- Assisted in design development through sketches, CAD illustrations, and fabric selection.
- Coordinated with pattern makers and tailors to ensure accurate garment construction and fit.
- Managed design archives, fabric libraries, and tech packs for production teams.
- Participated in fittings and implemented necessary design adjustments.
- Contributed to trend reports and seasonal design strategy planning.
Assistant Designer (Internship)
Mary Gold Export
Noida
02.2021 - 04.2021
- Created sketches and technical drawings to support design development.
- Assisted in fabric sourcing, fittings, and adjustments for proper garment fit.
- Maintained organized design archives and specifications for production.
- Supported the team in preparing presentations and client-ready prototypes.
Assistant Designer (Internship)
Countrymade Lifestyle
Noida
02.2021 - 04.2021
- Assisted in creating mood boards, color palettes, and trend research presentations.
- Contributed to sample development and design accuracy checks.
- Prepared design documentation and supported the production team with prototypes and specifications.
Education
Master's - Fashion Design
Pearl Academy
Noida 07.2019 - 6 2021
Bachelor of Arts - English Literature
Samastipur College
Samastipur 04.2015 - 3 2018
Skills
Fashion Design & Merchandising
Trend Research & Forecasting
Product Lifecycle Management
Inventory & Stock Management
Market Analysis & Consumer Insights
Cross-Functional Collaboration
Adobe Creative Suite (Illustrator, Photoshop, InDesign)
CAD Software & Technical Sketching
Fabric & Trim Sourcing
Team Leadership & Mentoring
Visual Merchandising & Product Placement
Communication & Presentation Skills
Design Tools: Adobe Illustrator, Photoshop, InDesign, CorelDRAW, CAD Software
Productivity Tools: Microsoft Excel, Word, PowerPoint, Google Sheets
Trend Analysis
Market Research
Team Collaboration
Inventory Optimization
Brand Strategy
Behance
behance.net/hesarali
Timeline
Designer cum Head Merchandiser
Swtantra Pvt. Ltd.
04.2023 - Current
Designer cum Merchandiser
Swtantra Pvt. Ltd.
04.2022 - 03.2023
Assistant Designer
Swtantra Pvt. Ltd.
08.2021 - 12.2021
Assistant Designer (Internship)
Mary Gold Export
02.2021 - 04.2021
Assistant Designer (Internship)
Countrymade Lifestyle
02.2021 - 04.2021
Master's - Fashion Design
Pearl Academy
07.2019 - 6 2021
Bachelor of Arts - English Literature
Samastipur College
04.2015 - 3 2018