Summary
Overview
Work History
Education
Skills
Certification
Additional Information - Event Participation
Timeline
Generic
Het Soni

Het Soni

Vadodara

Summary

Dynamic and results-driven marketing professional with over 3 years of experience in the education services sector, specializing in lead generation, brand visibility, and strategic enrollment growth. Proven expertise in executing targeted campaigns, managing CRM tools like Salesforce, and fostering key institutional partnerships. Adept at market research, event marketing, and cross-functional collaboration. Eager to contribute in a professional, goal-oriented environment where I can apply my knowledge and skills to drive organizational success and continue personal growth.

Overview

3
3
years of professional experience
1
1
Certification

Work History

Senior Marketing Executive

IMS Learning Resources Pvt. Ltd.
Vadodara
04.2024 - Current
  • Company Overview: IMS Vadodara (TESPL) trains students for competitive exams like CAT, GMAT, CMAT, CLAT, IPMAT, GRE, etc.
  • Market Awareness: Stay informed about the education sector, competitor offerings, and market trends to identify opportunities and challenges.
  • Relationship Building: Cultivate strong relationships with key influencers, educational consultants, and potential partners within the region.
  • Event Participation: Represent IMS at educational fairs, college fests, and other outreach events to generate leads and enhance brand awareness.
  • Establish sales targets, develop detailed sales plans, and accurately forecast enrollment numbers. Monitor and analyze sales performance against targets and implement corrective actions as needed.
  • Budget Management: Develop and manage the marketing budget effectively, ensuring optimal resource allocation and a strong return on investment.

Marketing Executive

IMS Learning Resources Pvt. Ltd.
Vadodara
01.2022 - 03.2024
  • Company Overview: IMS Vadodara (TESPL) trains students for competitive exams like CAT, GMAT, CMAT, CLAT, IPMAT, GRE, etc.
  • Counseling and Guidance: Effectively communicate the value proposition of our educational programs, facilities, and unique offerings to prospective students and parents through presentations, one-on-one meetings.
  • Achieving Targets: Meet and exceed monthly and annual enrollment targets and key performance indicators (KPIs) as set by the management.
  • Sales Conversion: Actively pursue and close enrollment opportunities by addressing concerns, providing necessary information, and guiding applicants through the admission process.
  • Collaboration: Work closely with the admissions team, and academic staff to ensure a seamless and positive experience for prospective students.
  • Lead Generation and Management: Identify, qualify, and nurture prospective student leads through various channels on our CRM, Salesforce.

Education

B.E - Mechanical

Babaria Institute of technology
Varnama
01.2021

Skills

  • Lead generation
  • Brand development
  • Negotiation skills
  • Quality leadership
  • Sales support
  • Event planning
  • Public speaking

Certification

  • Successful Negotiation : Essential Strategies and skills ( University of Michigan )

Additional Information - Event Participation

MEGA-ATV-CHAMPIONSHION 2021, An off-terrain ATV/ Dune buggy/ BAJA racing competition based on Real life challenges. We represented our college (BITS) in this event as TEAM REDSHOX.

Timeline

Senior Marketing Executive

IMS Learning Resources Pvt. Ltd.
04.2024 - Current

Marketing Executive

IMS Learning Resources Pvt. Ltd.
01.2022 - 03.2024

B.E - Mechanical

Babaria Institute of technology

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Het Soni