Hetal Parmar

• Market & Competitor Research: Conducted in-depth research on market trends, industry dynamics, and competitive landscapes using diverse internal and external data sources, including public domain and social media.
• Data Analysis & Insights Development: Analyzed quantitative and qualitative data, synthesized findings, and provided actionable insights to stakeholders, including C-level executives, to inform strategic decisions.
• User Persona & Research Framework: Created detailed user personas covering behaviors, goals, and motivations. Developed user research frameworks for cross-functional teams, enhancing collaboration and product alignment.
• Stakeholder Collaboration: Collaborated with product managers, designers, and developers to align product development with market insights and user needs. Managed stakeholder expectations on research depth and deliverables.
• Report Writing & Publications: Produced comprehensive research reports, white papers, and presentations. Contributed thought leadership through blog posts, industry articles, and internal publications.
• Competitor Analysis: Evaluated competitor offerings, identifying strengths, weaknesses, and differentiation opportunities to support market positioning strategies.
• Emerging Trends & Knowledge Development: Proactively researched emerging topics and codified knowledge on relevant subjects to provide insights that benefited the firm and clients.
• Statistical Analysis: Applied regression analysis to predict outcomes and interpret relationships between variables, providing data-driven insights for decision-making.
• Ethnographic & Behavioral Research: Conducted ethnographic studies and in-depth interviews to understand customer behavior, needs, and motivations.
• Mentorship & Team Efficiency: Trained junior researchers on best practices and supported initiatives to enhance team efficiency through new business and technological solutions.

· Strategic Planning: Develop and execute strategic conference plans, including goals, objectives, target audiences, and concept notes.

· Content Creation: Identify conference themes, topics, and formats; create content based

on industry trends.

· Collaboration: Work with internal teams and stakeholders to align event goals with organizational objectives.

· Logistics Coordination: Handle all logistical aspects, including venue selection,

catering, transportation, accommodations, and AV requirements.

· Timeline Management: Oversee event timelines, ensuring timely execution of all tasks.

· Budget Management: Create and manage event budgets, tracking expenses and revenues to meet financial objectives.

· Agenda Development: Work with subject matter experts to create engaging and relevant

conference agendas.

· Speaker Sourcing: Source and secure keynote speakers, panelists, and presenters.

· Stakeholder Coordination: Coordinate with jury members and knowledge partners like Ernst & Young, PWC, ET Now, Deloitte, KPMG.

· Content Review: Review and approve session topics, presentations, and materials for

quality and alignment.

· Marketing Collaboration: Develop and implement marketing strategies with the marketing team to drive registrations.

· Contributing to the design, execution, & delivery of market insights based on quantitative & qualitative research techniques.

· Supervising & evaluating projects, preparing evaluation reports, overseeing the

operations of evaluation projects, communicating the evaluated plans, managing quantitative and qualitative data and analyzing internal processes for detecting errors

· Conducting secondary research across various sectors through multiple resources,

including the in-house database

· Tracking economic market trends, demand drivers, demographic indicators, employment & housing trends, and other relevant information on an ongoing basis

· Crafting effective search strategies and gathering relevant information leveraging a

broad set of resources (e.g., online databases, internet, external researchers etc.)

· Leveraging expertise in survey writing, sample testing, observation, and questionnaire research

· Conducting end-to-end market research process through primary and secondary research

methods

· Assisting research delivery team members in articulating and refining research requests and projects

· Analyzing marketing and financial trends and suggesting measures to reduce costs and

improve business processes.

· Managing multiple projects and, ensuring the project is delivered on time & providing timely communications on any delays.

Plan, organize, and execute national and international conferences with a focus on BFSI - Tax and Tax Audit, Chief Financial Officer, Corporate Credit Risk, Project Finance, IFRS, Energy, and corporate governance.

Create concept notes to convert the same into world-class events and develop excellent commercial skills, which is a commercially viable event.

· Be responsible for the commercial success of major industry conferences this includes hitting revenue and attendance targets, and setting sales strategies covering the scope of your entire projects.

Manage the end-to-end conference lifecycle, including budgeting, venue selection, speaker recruitment, marketing, logistics, and post-event evaluation.

Develop comprehensive project timelines and coordinate with cross-functional teams to ensure all tasks are completed on schedule.

Collaborate with marketing and design teams to create compelling promotional materials and marketing campaigns, resulting in a 20% increase in attendee registrations year over year.

Conduct thorough market research to identify emerging industry trends and incorporate innovative conference formats and themes, enhancing attendee engagement and satisfaction.

Implement attendee feedback surveys and analyze data to improve future conference experiences and content relevance.

Maintain strong relationships with key industry stakeholders, partners, and vendors to ensure seamless event execution and forge new strategic partnerships.

Possess a comprehensive understanding of the subject matter, including technical intricacies, trends, and best practices.

Plan and execute research initiatives to gather relevant data and insights using various research methodologies and tools.

Analyze research findings, extract meaningful patterns, and create insightful reports or presentations that inform decision-making.

Conduct training sessions, workshops, and presentations to disseminate knowledge and ensure consistent understanding among stakeholders.

Apply subject matter expertise to address complex challenges and provide solutions that align with industry standards.

Review content, reports, and materials to ensure accuracy, relevance, and alignment with industry trends.

Provide constructive feedback on processes, products, and materials, suggesting improvements based on expertise.

Collaborate with cross-functional teams, contributing insights that contribute to well-being.

Rounded solutions and strategies.

Clearly communicate complex concepts, findings, and recommendations to both technical and non-technical stakeholders.

Stay updated with the latest developments, research methods, and advancements within.

Both subject matter and research analysis

Precisely carried out training sessions for the team and developed client relationships.

Proficiently analyzed market demand and clients' trends.

Liaised with clients regularly through calls and email for enhancing client support and relations.

Stayed abreast of the market trend and possessed high-end product knowledge to address customer queries.

Assisted the customers in investment activities.

Thoroughly interpreted the data in the form of presentations.