Designed and executed customized bridal wear, ensuring unique personalization for each client.
Oversaw the end-to-end production cycle, from fabric procurement to final fittings, specializing in traditional and ethnic ensembles.
Design Intern
Flair - Fashion Retail Store
Ahmedabad
06.2024 - 08.2025
Handled merchandising operations and sourced high-quality raw materials aligned with design and production needs.
Designer
Story of India
Ahmedabad
11.2024 - 02.2025
Spearheaded the design process for Aveera, a sub-brand focusing on contemporary Indian wear.
Managed fabric sourcing, sample development, and iterative product optimization through trial and error.
Supervised the entire production team including embroiderers (karigars), dyers, and tailors to ensure timely, high-quality output.
Engaged in visual merchandising and developed social media content to enhance brand visibility and engagement.
Designer
Mitti - Multi Designer Store
Ahmedabad
07.2023 - 02.2025
Successfully onboarded 10+ fashion brands for collaboration, expanding the store’s designer portfolio.
Planned and executed multiple fashion events to boost customer engagement and brand awareness.
Managed client sales and customization orders.
Participated in product shoots and contributed to the creation and editing of promotional content for social media platforms.
Education
Fashion Designing
Amor Institute of Design
Ahmedabad
07-2033
Skills
Fashion illustration
Pattern making
Client communication
Brand development
Surface Ornamentation
Social Media Marketing
Accomplishments
Founded and managed Svaraa, a sustainable lifestyle brand focused on creating handmade accessories and stationery using eco-conscious practices
Lead the design and production of unique items, such as bags, pouches, wallets, and hair accessories, crafted from fabric scraps sourced from local tailors
Focused on sustainability in fashion by upcycling textile waste, integrating ethical sourcing, and promoting mindful consumption through every product
Oversee end-to-end operations, including product development, material collection, branding, and customer engagement
Vice President of Operations/ Creative Director at Designer Papers, The Prcie Group, and Multi Print and DigitalVice President of Operations/ Creative Director at Designer Papers, The Prcie Group, and Multi Print and Digital