Hevinjose E
Digital Marketing Specialist
Chennai
Summary
Experienced with creating and managing digital marketing campaigns that align with business objectives. Utilizes SEO, content marketing, and social media strategies to enhance online presence and drive user engagement. Track record of analyzing data to optimize marketing performance and achieve measurable results.
Overview
11
11
years of professional experience
1
1
Certification
3
3
Languages
Work History
SEO Specialist
Netrocon Digital
06.2023 - 05.2025
- Developed and executed SEO strategies that improved organic search results.
- Managed on-page and off-page SEO activities and increasing organic traffic by 75%.
- Improved organic search traffic with high-quality backlink acquisition and link-building techniques.
- Conducted comprehensive keyword research for targeted content creation and optimization.
- Performed thorough technical audits to identify issues impacting site performance and provided actionable recommendations for improvement.
- Streamlined website structure, optimizing internal linking and navigation for better user experience.
- Tracked, reported and analyzed website analytics to drive strategy and improve user experience.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
SEO Specialist
Navigators Software
01.2023 - 04.2023
- Improved organic search results through research and identification of demanded keywords.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
- Analyzed SEO outreach goals and presented findings to marketing director.
- Created content strategies for digital media.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Senior SEO Specialist
Bumsa Talent Solutions
06.2022 - 10.2022
- Improved organic search rankings from page 3 to Top 10 for 5+ high-competition keywords for a leading ecommerce brand and increased their organic traffic by 25%.
- Enhanced website rankings by implementing strategic SEO campaigns and optimizing on-page content.
- Stayed current with industry trends and algorithm updates to ensure the effectiveness of ongoing SEO efforts.
- Improved user experience through website audits, analyzing performance metrics, and making recommendations for optimization.
- Advised clients on effective content marketing strategies, including the creation of high-quality, keyword-optimized articles that drive traffic and engagement.
- Conducted thorough website analyses, identifying areas of improvement in site structure, internal linking, and metadata optimization.
SEO Manager
iFood Web Media Technology PVT Ltd
07.2021 - 02.2022
- I worked in a US based OTT platform called ROKU, ranking client channel and client content to the top position in the platform.
- Improved user experience through comprehensive site audits and meticulous attention to detail.
- Researched and implemented search engine optimization recommendations.
- Created dynamic SEO strategies to exceed market competitors and meet client needs.
Senior SEO Executive
Open Designs
01.2020 - 05.2021
- Reviewed and analyzed client website and blogs in preparation of SEO and SEM strategy reports.
- Improved organic search results and pay per click (PPC) campaigns through research and identification of keywords.
- Collaborated with content creators to develop engaging articles infused with relevant keywords and strategic internal linking.
- Utilized various SEO tools such as SEMRush, Ahrefs, Moz Pro, and Screaming Frog for effective keyword tracking, backlink analysis, and auditing purposes.
- Managed link-building campaigns to increase domain authority and improve search engine visibility.
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
Digital Marketing Executive
Deevita Technologies
07.2018 - 10.2019
- Proven track record of driving 40% of web-traffic through SEO and Social Media campaigns.
- And developed link building strategies to improve SEO positions for targeted keywords, analyze and recommend website structure changes.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Created and distributed monthly SEO reports to notify clients of site traffic, goals and KPIs.
- Created and managed social media campaigns to increase brand engagement.
Digital Marketing Specialist
Ideatising
12.2017 - 07.2018
- Handling complete SEO On Page and Off Page Optimization Process.
- Boosted website traffic with targeted SEO tactics, keyword research, and content optimization.
- Increased brand visibility by developing and implementing data-driven digital marketing strategies.
Digital Marketing Executive
Pace wisdom Solutions
01.2014 - 11.2017
- Research and Implemented On-page tactics to increase client's website presence on search engines.
- Creating Link Building Strategies and improve organic results monthly basis.
- Increased website traffic by implementing search engine optimization strategies and keyword research.
- Planned and executed web, SEO, database marketing and social media advertising campaigns.
- Increased brand awareness through creation and management of social media channels, boosting social media engagement by 65%.
- Optimized landing pages for improved conversion rates, utilizing A/B testing and user experience best practices.
Skills
Keyword Research & Strategy
On-page optimization
Off-page optimization
Technical SEO
Google Analytics (GA4) & Reporting
Content Planning
Content Marketing
Paid Social Advertising
PPC Advertising
Campaign Management
Email Marketing
Search Console
Chat GPT
CMS Platforms
HTML/CSS
Google Tag Manager (GTM)
Google AdWords
Education
B.Tech IT, Anna University, Chennai
Personal Information
- Date of Birth: 09/01/89
- Gender: Male
- Marital Status: Married
Certification
SEO Certified
Timeline
SEO Certified
06-2025
SEO Specialist
Netrocon Digital
06.2023 - 05.2025
SEO Specialist
Navigators Software
01.2023 - 04.2023
Senior SEO Specialist
Bumsa Talent Solutions
06.2022 - 10.2022
SEO Manager
iFood Web Media Technology PVT Ltd
07.2021 - 02.2022
Senior SEO Executive
Open Designs
01.2020 - 05.2021
Digital Marketing Executive
Deevita Technologies
07.2018 - 10.2019
Digital Marketing Specialist
Ideatising
12.2017 - 07.2018
Digital Marketing Executive
Pace wisdom Solutions
01.2014 - 11.2017