Summary
Overview
Work History
Education
Skills
Timeline
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Hia Datta

Hia Datta

Mumbai

Summary

Dynamic content and communications specialist thriving on fostering brand leadership and 360 communications through multimedia narratives, one word at a time!

Overview

7
7
years of professional experience

Work History

Marketing Manager

Fractal Analytics
Mumbai
10.2022 - 06.2025
  • Helmed a comprehensive content strategy for Fractal Analytics at speed and scale, encompassing a diverse ecosystem of B2B content assets including case studies, white papers, articles, blog posts, social media content, email campaigns, and more.
  • Elevated editorial standards by establishing and enforcing consistent style guides and best practices (such as attribution for data points) across all content channels through thorough editing (proofreading, structural, and substantive editing as required for each content asset). I co-created style guides and SOPs for the content assets and the flagship ai:sight magazine.
  • Helmed the creation and publication of over 65 case studies, 30+ white papers, and 20+ brochures (and counting).
  • Ideated and supervised the development of all subsidiary marketing content, including meta descriptions, CTAs, email marketing, and social media posts, to optimize organic traffic and enhance user/audience experience.
  • Helmed the QC and sign-off of thought leadership content categories (insights, interviews, features, case studies etc) for ai:sight magazine, a digital-first, print-complemented publication in the AI and analytics space, featuring contributions from prominent industry experts, global business thinkers, and coaches. Marshall Goldsmith, authors, and Fractal leaders.
  • Contributed significantly to the growth of the ai:sight magazine, achieving over 2.6k subscribers in the capacity of Associate Editor.
  • Conceptualized, researched, and produced innovative content formats, such as timelines illustrating the evolution of AI across various industries, enhancing the magazine's readership and engagement.
  • Spearheading a high-impact thought leadership program, showcasing the expertise of senior leaders within Fractal through a series of in-depth interviews and articles (exceeding 60 and still counting), is a first for Fractal.
  • Successfully incepted eBooks at Fractal for the first time; ideated and executed the creation of 8+ high-quality eBooks (and counting) by curating and unifying existing content assets under a central theme, positioning Fractal as a leader in the AI and Analytics space.
  • Ideated, featured in, and executed the Fractalverse Vlog, a first for Fractal, garnering good impressions on LinkedIn.
  • Contributed to the nomenclature of the products and accelerators developed at Fractal.
  • End-to-end relationship, project, and editorial management of an external UK-based agency for the content development of the assets efficiently and effectively, with quality control, budget management, operations, and quality control.
  • I helmed the partnership with Analytics India Magazine to foster the knowledge ecosystem of Fractal through impactful articles by leaders in Fractal on industry-trending topics in the AI and analytics space. Brought out over 20 articles, including articles conceptualized as a series of two, a first for Fractal.
  • Created podcasts out of case studies, leveraging an AI tool, a first for Fractal.
  • Performed competitor analysis for both Fractal's ai:sight magazine and the company itself.
  • Researched authors and topics for ai:sight magazine.
  • Proficient in SEO best practices, content marketing strategies, and digital marketing principles.
  • Demonstrated strong project management skills by successfully managing multiple projects simultaneously, meeting deadlines, and exceeding expectations.
  • Collaborated effectively with cross-functional teams, including marketing, sales, design, and technology, and leaders across practices (healthcare, insurance, finance, etc. to achieve shared goals.
  • Contributed to achieving 725k LinkedIn followers (and counting).
  • I got nominated for a company excellence award in recognition of outstanding collaborative skills within the organization, and I received a 'Spot Award' for my curiosity to learn new skills and grow at work.
  • Created diagrams for case studies, applying concept visualization for process and lifecycl optimization of case study production.
  • Created over 40 case studies within 20 days (record time of end-to-end case study production), with the agency partner.
  • Evolved my expertise in content strategy, development, editing, proofreading, SEO optimization, project management, digital marketing, corporate storytelling, and brand building.

Academic Counselor - Writing and Editing

EduAims Pvt. Ltd.
Kolkata
12.2021 - 10.2022
  • Interviewed, mentored, and navigated students/working professionals from different academic backgrounds/industry standings to foreground the best aspects of their experience, learning, achievements, and personalities for maximizing their chances of admission into overseas education.
  • End-to-end lifecycle management and QC of written material for the admissions process; edited and proofread the essays, often rewriting the essays, quick-takers, and SOPs from scratch with more elements to enhance the narrative flow.
  • Helmed the content strategy, project management, and storytelling; mentored students/working professionals on how to create effective CVs, SOPs, assigned them writing tasks and deadlines to submit their essay drafts; followed through on their essays to keep a tab on the essay writing status.
  • Resolved queries related to foreign university admissions processes.
  • Optimized and shared meeting notes and insights with the students/professionals to keep them updated.
  • Mentored students/professionals on how to research a particular university and glean relevant information for admissions processes.
  • Mentored over 40 students on a team of 4, collaborating across different working styles and temperaments; learning and imbibing leadership skills and instilling trust in the student/professional (as part of a student and fellow-counselor reviewed work structure, fostering collaborative work).
  • Nurtured insights about the international higher studies system, updates, the university/college admissions process across destinations, and the Visa system.
  • Researched and authored an article on how to handle being waitlisted, for email marketing for the company.
  • Optimized the TAT of the complete student management cycle from the drafting of the essay to editing and reviewing; trying to finalize the content in the first edited draft or the second at most.
  • Was appreciated with the best performance appraisal on the team.

Intern Reporter

The Telegraph
Kolkata
08.2019 - 12.2021
  • Covered art, culture, and entertainment beats, from first looks of F&B brands to cultural and food festivals, concerts, exhibitions, talks and literary sessions, trends, book launches, etc.
  • Penned stories/interviews on the Bombay film industry, the Bengali film industry, and the Bengali television industry.
  • Authored listicles, features, reviews, previews, curtain-raisers, compiled buy-buy pages, amounting to over 250 content pieces.
  • Co-compiled the Durga Puja special hand-in-hand booklet.
  • Liaised with industry professionals for feature stories and interviewed prominent personalities that include Madhavi Menon, Bibi Russell, Prosenjit Chatterjee, Sandip Ray, Paoli Dam, Parambrata Chatterjee, Himesh Reshammiya, Jawed Habib, Sudeep Nagarkar, to name some.
  • Gained proficiency about the art, culture, and lifestyle landscape of Kolkata and networked with the who's who of the city.
  • Developed a nose for stories that work for the brand and furthered the brand identity for the readership.
  • Ideated independent story ideas, crafted stories, and also collated a Vox-pop feature on Youth Skills Day with a team of fellow interns.
  • Been appreciated in written replies by the dignitaries interviewed and featured in my pieces.

Content Intern

OTTPlay
Kolkata
07.2021 - 10.2021
  • Curated news and SEO-friendly content about the OTT landscape; upcoming films, TV shows, documentaries, and web series from the OTT world in particular and the entertainment industry across Hollywood, the Hindi film industry, Bengali film industry, and Telugu film industry, Malayalam film industry, etc.
  • Authored over 300 articles; previews, listicles, reviews, trailer launch event and trailer review copies, Twitter reactions, etc.
  • Ideated, pitched, and executed story ideas in line with the nature of the content ecosystem at OTTPlay.
  • Supervised and facilitated the flow of news and other stories from the Bengali film industry, in particular, to usher in the diversity of content.
  • Alongside the team, leveraged OTTPlay to the top spot among OTT content discovery and recommendation platforms in India.
  • Designed the digital article layout, added meta keywords, sourced internet pictures, edited, collated, and inserted them in the article, ranked news, hyperlinked similar articles, and published the articles myself through the in-house content management system.
  • Been appreciated for my writing skills and editorial acumen.

Part-time Staff Writer and Intern Staff-Writer

TechGenYZ
Kolkata
01.2018 - 07.2019
  • Drafted content for a range of topics such as technology, business, e-commerce, energy, automobiles, social media, environment, space, investing, gaming, etc.
  • Wrote over 150 articles.
  • Wrote reviews on technological products and broke news occasionally too, sourced from fact-checked and verified Twitter and Instagram updates.
  • Gained first-hand experience into digital journalism, creating SEO-appropriate content, navigating the content management ecosystem, added keywords to make the article rank higher in Google Search.
  • Maintained the daily article quota and learned self-editing skills.
  • Received appreciation for my writing skills, headlines, and vocabulary.

Education

Postgraduate Diploma in Broadcast and Digital Journalism -

Manorama School of Communication
10.2021

Postgraduate Diploma in Digital Humanities and Cultural Informatics -

Jadavpur University
Kolkata
11.2020

Master of Arts - English

Jadavpur University
Kolkata
05.2019

Postgraduate Certificate Course in Editing and Publishing -

Jadavpur University
Kolkata
04.2018

Bachelor of Arts -

Jadavpur University
Kolkata
05.2017

Class XII (CBSE) -

Delhi Public School
Bokaro Steel City
04.2014

Skills

  • Content Strategy
  • Editing (Substantive, Structural, Line)
  • Marketing Editing
  • Content Development
  • Project Management
  • Research
  • Content Marketing
  • Copywriting
  • Thought Leadership Development
  • ICP
  • Digital Media
  • Digital, Print and Broadcast Journalism
  • Magazine Editorial and Features
  • SEO Optimization
  • Digital Marketing
  • Content Management
  • Content Asset Management
  • Quality Control
  • Operations
  • Teamwork
  • Style Guide Development
  • Content Governance
  • Brand Storytelling
  • Data-Driven Content
  • Industry Knowledge
  • Content Measurement
  • Budget Management
  • Agency Management
  • Content Ideation
  • Creative Ideation
  • Problem Solving
  • Critical Thinking
  • Conflict Management
  • Creativity and Innovation
  • Documentary Conceptualization
  • Proofreading
  • Corporate Branding and Transmedia Storytelling
  • External and Internal Communication
  • Video Editing
  • Script Writing
  • Content Repurposing
  • Competitor Analysis
  • Microsoft Office
  • Framer
  • Canva
  • PowerPoint
  • Microsoft Teams
  • Grammarly
  • WordPress
  • Generative AI tools
  • Script Writing
  • Creative Writing
  • Citation
  • PowerDVD
  • OpenShot
  • KineMaster

Timeline

Marketing Manager

Fractal Analytics
10.2022 - 06.2025

Academic Counselor - Writing and Editing

EduAims Pvt. Ltd.
12.2021 - 10.2022

Content Intern

OTTPlay
07.2021 - 10.2021

Intern Reporter

The Telegraph
08.2019 - 12.2021

Part-time Staff Writer and Intern Staff-Writer

TechGenYZ
01.2018 - 07.2019

Postgraduate Diploma in Broadcast and Digital Journalism -

Manorama School of Communication

Postgraduate Diploma in Digital Humanities and Cultural Informatics -

Jadavpur University

Master of Arts - English

Jadavpur University

Postgraduate Certificate Course in Editing and Publishing -

Jadavpur University

Bachelor of Arts -

Jadavpur University

Class XII (CBSE) -

Delhi Public School

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