Hiba Azeem

With over 5+ years of hands-on experience in UX design, I’ve worked across desktop, web, mobile, and SaaS platforms to create user-centric and accessible digital experiences. Starting as the sole designer at a startup, I quickly advanced to a Senior UX Designer role in my current company, where I lead a team to deliver impactful projects that drive user engagement, business results, and scalable solutions.

I’ve successfully led projects in interaction design, UX research, wireframing, high-fidelity prototyping, and usability testing, leveraging emerging technologies like AR, VR, IoT, and Generative AI. My experience includes designing enterprise-level solutions, B2B SaaS products integrated with Salesforce, and mixed reality projects. I’m known for my collaborative approach, quick problem-solving, and commitment to validating ideas through rigorous testing.

I’m passionate about learning and keeping up with the latest trends in UX design and emerging technologies. To deepen my expertise, I’ve completed multiple certification courses that ensure my work remains relevant and impactful.

Core Skills: UX design, interaction design, user research, wireframing, high-fidelity prototyping (Figma, Sketch, Adobe XD), usability testing, information architecture, responsive design, accessibility (WCAG), design systems, AR/VR/XR integration, SaaS design, IoT product design, and agile methodologies.

I’m passionate about merging emerging technologies with human-centered design principles to create seamless, scalable digital experiences.

Outside of work, I enjoy 3D modelling, illustrations, and other forms of art, which help me approach design with creativity and a unique perspective.

Salesforce Certified UX Designer