Summary
Overview
Work History
Education
Skills
Certification
Certifications
Timeline
Generic

Hiba Azeem

Bengaluru

Summary

With over 5+ years of hands-on experience in UX design, I’ve worked across desktop, web, mobile, and SaaS platforms to create user-centric and accessible digital experiences. Starting as the sole designer at a startup, I quickly advanced to a senior role in my current company, where I lead a team to deliver impactful projects that drive user engagement, business results, and scalable solutions.

I’ve successfully led projects in interaction design, UX research, wireframing, high-fidelity prototyping, and usability testing, leveraging emerging technologies like AR, VR, IoT and Generative AI. My experience includes designing enterprise-level solutions, B2B SaaS products integrated with Salesforce, and mixed reality projects. I’m known for my collaborative approach, quick problem-solving, and commitment to validating ideas through rigorous testing.

Currently, I contribute to DemandFarm, where I design innovative solutions for Key Account Management and optimize user workflows for enterprise clients using Salesforce. My recent project includes Generative AI, where I design AI-driven features that provide intelligent solutions to users.

I’m passionate about learning and keeping up with the latest trends in UX design and emerging technologies. To deepen my expertise, I’ve completed multiple certification courses that ensure my work remains relevant and impactful.

Core Skills: UX design, interaction design, user research, wireframing, high-fidelity prototyping (Figma, Sketch, Adobe XD), usability testing, information architecture, responsive design, accessibility (WCAG), design systems, AR/VR/XR integration, SaaS design, IoT product design, and agile methodologies.

I’m passionate about merging emerging technologies with human-centred design principles to create seamless, scalable digital experiences.

Outside of work, I enjoy 3D modelling, illustrations, and other forms of art, which help me approach design with creativity and a unique perspective.

Overview

6
6
years of professional experience
1
1
Certification

Work History

Senior UX Designer

DemandFarm
Pune
04.2024 - Current
  • Led end-to-end UX design for multiple B2B SaaS products, including Salesforce-integrated and independent platforms.
  • Owned and delivered key features such as relationship mapping tools, AI-driven insights, and conversational AI chatbots, enhancing user engagement and productivity.
  • Conducted user research, stakeholder interviews, journey mapping, and usability testing to inform design strategy and feature development.
  • Created and enforced scalable design systems and UX/UI guidelines, improving design efficiency, consistency, and cross-team collaboration.
  • Collaborated closely with cross-functional teams including product managers, developers, and QA across Agile sprints to ensure pixel-perfect implementation.
  • Took initiative in setting up UX processes, documentation standards, and review cycles, contributing to a mature, scalable design practice.
  • Contributed to strategic product decisions by aligning business goals with user-centered design principles.

UX Designer

DemandFarm
Pune
05.2022 - 04.2024
  • Designed core features for Salesforce-integrated B2B SaaS products, focusing on account planning and relationship management modules.
  • Laid the groundwork for scalable design by contributing to the initial design system and UI component library.
  • Conducted user interviews and usability tests to validate early design decisions and align product flows with user needs.
  • Collaborated with product managers and developers to translate business requirements into intuitive user experiences.
  • Played a key role in standardizing UX documentation and introducing design QA processes.

Interaction Designer

Neuroflares
Mysore
09.2019 - 05.2022
  • Designed user experiences across diverse domains including IoT, AR/VR, wellness tech, and manufacturing systems, adapting to rapidly changing product requirements in a fast-paced startup environment.
  • Led interaction design for a Bluetooth-powered Pergola measurement app integrated with the Leica Disto laser device, delivering a user-friendly mobile interface that enabled precise, real-time field measurements.
  • Developed a desktop application for managing workloads in a pergola manufacturing unit with a strong focus on intuitive interaction design and accessible UX — optimized task assignment and completion flows to reduce friction and minimize clicks, enhancing productivity for non-tech-savvy factory users.
  • Designed the control interface for Microsoft HoloLens, enabling seamless manipulation of immersive content and improving the overall mixed-reality user experience.
  • Created Wellerz, a wellness room rental platform (like Airbnb), from the ground up — defined product vision, conducted user research, and delivered end-to-end design from wireframes to responsive UI.
  • Earned consistent client praise for clarity, problem-solving, and the ability to translate complex ideas into simple, effective experiences.
  • Experienced rapid professional growth through hands-on ownership of varied products, platforms, and design challenges.

Education

Bachelor of Engineering - Electronics & Communication

GSSS Institute of Engineering & Technology
07-2019

Skills

  • UX Research

  • Prototyping

  • Wireframing

  • Visual Design

  • Design systems

Certification

  • Salesforce Certified UX Designer

  • Gamification - How to Create Engaging User Experiences

  • AI For Designers

  • Data-driven Design Quantitative Research for UX

Certifications

02-2025

Timeline

Senior UX Designer

DemandFarm
04.2024 - Current

UX Designer

DemandFarm
05.2022 - 04.2024

Interaction Designer

Neuroflares
09.2019 - 05.2022

Bachelor of Engineering - Electronics & Communication

GSSS Institute of Engineering & Technology

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Hiba Azeem