Hima Catherine

Post my MBA, I got a chance to explore baking and as a result I ended by running my own business in the name of "Squisto Bakes" Orders came through Instagram mainly and I ended up baking and delivering more than 100 customized cakes for different occasions, with an average of 2-3 cakes per week

• Created and monitored promotional approaches to increase sales and profit levels.
• Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
• Secured sufficient funds to cover business obligations by tracking expenses and budgeting accurately.
• Directed market expansions to propel business forward, meet changing customer needs.
• Established, optimized and enforced business policies to maintain consistency across industry operations.
• Identified business development challenges and customer concerns for proactive resolution.
• Directed technological improvements, reducing waste and business bottlenecks.
• Established and maintained strong relationships with customers, vendors and strategic partners.
• Developed innovative sales and marketing strategies to facilitate business expansion.