Designed Zepto Pass Renewal Pricing & Pass product discounting framework to optimise burn keeping the product lucrative for the customers
Brought 50% DoD growth in orders & 10% MoM increase in user retention in one of the under performing cities
Grew Non Core Categories by 45% in 3 months through user cohorted targeting & identifying inefficiencies in supply chain
Built Data Room for Zepto's Private Label brand; Achieved 50% Brand GMV Share through data driven insights
Analyst Intern, Product & Growth Marketing
Zepto
06.2022 - 07.2022
Determined the root cause for 60% of the attrition; Curated dashboards for order retention user attributes analysis
Built customer data platform; Reduced CAC by 33%; Improved customer personalisation, acquisition & retention
Structured health metrics; Built dashboards to monitor daily performance & Run RCA for low performing stores
Research Intern, AI and Public Policy
IIM Ahmedabad
04.2022 - 05.2022
Assisted in developing course for bureaucrats to understand the impact of AI & its implication for public policy
Received Letter of Recommendation from the supervisor Prof. Anuj Kapoor for a detail oriented approach
Education
B.Tech in Textile Engineering -
Indian Institute of Technology
2023
CBSE -
MIET Public School
2018
CBSE -
MIET Public School
2016
Skills
SQL
Micro Strategy
Looker
Python
Excel
SCHOLASTIC ACHIEVEMENTS
Minor Degree in Business Management from Department of Management Studies, IITD, 9.5GPA
IITD Semester Merit Award: Conferred for being in the top 7% students in academics for 2 consecutive semester
Department Rank: Ranked 4 out of 120 students in the Textile & Fibre Engineering Undergraduate programme
POSITIONS OF RESPONSIBILITY
Core Team Member, Inter IIT Sports Meet: Led a team of 200+ Organisers to coordinate the 55the edition of India's Largest & Longest running InterCollegiate Meet
Overall Coordinator, Sportech'22: Revamped the branding of the fest & amplified the online presence
Operations Coordinator, BSA: Awarded Best Coordinator & Cumulative Contribution to BSA for exemplary contribution & driving groundbreaking results for the board year round
EXTRA-CURRICULAR
Represented IIT Delhi in Cricket at Institute level for 3 years
BSW Mentor: Guided 5 freshmen to ensure comfortable & stressless transition into the IIT ecosystem
Finalist: Harissons Case Study Competition; Suggested ways to optimise and increase brand's digital footprint