Summary
Overview
Work History
Education
Skills
Certification
Awards
Adventure sports
Additional Information
Work Availability
Timeline
Generic
Himadri Das

Himadri Das

Pharmaceutical Marketing
Mumbai

Summary

Sales, Marketing & Brand Management Professional Creative Marketing Director with expertise across email campaigns, public relations, social media and event planning. Successfully managed united teams to achieve aggressive goals and produce results. Keen insight into digital marketing campaigns, planning, and public relations. Innovative professional skilled in creating and implementing marketing strategies, executing budgeting plans and utilizing market research to identify customer needs. Demonstrated ability in increasing brand visibility and market share. Possesses excellent communication and customer service skills. Implements strategic and tactical marketing campaigns to drive engagement and sales. Bringing solid history of success in boosting program operations efficiency, conversion rates and performance. Well-versed in both online and traditional marketing approaches.

Overview

28
28
years of professional experience
2
2
Certifications
1
1
Language

Work History

Head of Sales and Marketing

Allen Labs Limited
Kolkata
02.2023 - 08.2023
  • Hired and managed 100 employees to maximize productivity while training staff on best practices and protocols.
  • Led restructuring and turnaround through development of new leadership team.
  • Developed and implemented new strategies and policies to establish long-term business objectives and provide strong and sustainable organizational leadership.
  • Identified opportunities to improve business process flows and productivity.
  • Drove company branding efforts to increase market presence and brand recognition
  • Conducted market research to identify customer needs and preferences
  • Continually evaluated marketplace trends and oversaw gathering of competitive intelligence within markets and across service lines
  • Created strategic service roadmaps for new initiatives
  • Managed (5) -member marketing team comprised of graphic artists, CRM administrator and marketing coordinators

Marketing Head

Maneesh Pharmaceuticals
09.2020 - 01.2023
  • Created innovative strategies to drive customer engagement.
  • Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.
  • Initiated sessions with sales team leaders to brainstorm new ideas and promotional strategies.
  • Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.
  • Conducted market research to identify customer needs and preferences.
  • Orchestrated launch for [1] new products to expand market share and generate 50 Lacs per month in revenue

Project Consultant

Aakash Healthcare Limited
08.2019 - 10.2019
  • Planned, executed and promoted total of 2 projects in 6 months. One International and One domestic

General Manager

Zuventus Health Care
08.2015 - 07.2019
  • Maximized operational excellence mentoring personnel on management principles, industry practices, and company procedures. Handled a team of 7 PMT members
  • Drove 12% (average ) year-over-year business growth while leading operations, strategic vision, and long-range planning.
  • Managed budget implementations, employee evaluations, and Retention.
  • Implemented operational strategies and effectively built customer and employee loyalty
  • Provided strategic oversight of marketing and promotional campaigns to keep campaigns aligned with overall goals and objectives.
  • Reduced operational risks while organizing data to forecast performance trends.
  • Reduced financial inconsistencies (Bringing bonus & expiry components) while assessing and verifying billing invoices and expense reports.

Deputy General Manager

Zuventus Healthcare
06.2011 - 07.2015
  • Reviewed performance results to target and take corrective measures with authorization and escalation.
  • Fostered and promoted cooperative and harmonious working climate conducive to maximum employee morale, productivity, and effectiveness.
  • Participated in planning process to achieve corporate objectives of minimum 10-15% value growth YOY
  • Maintained qualified staff and communicated areas of accountability and expected performance.

Marketing Manager

Wockhardt/Fortis Hospital
08.2008 - 05.2011
  • Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.

Group Product Manager

Alkem Laboratories Limited
08.2004 - 07.2008
  • Prioritized roadmap in order to achieve product goals and metrics.
  • Collaborated with sales, and support teams to launch products like Xone-XP on time and within budget. The product was awarded as best product launch of the year by ORG-IMS (clocked 12 crores in 1st year of launch)
  • Monitored market trends and competitor performance to update promotional strategies.
  • Reviewed new opportunities to drive business strategy at planning sessions.
  • Built key relationships with retailers resulting in [100]% sales target achievement consecutively from 2004 to 2008

Product Manager

Macleods
Mumbai
06.2003 - 07.2004
  • Reviewed sales of products like Oflomac , Review customer concerns, and new opportunities to drive business strategy at weekly planning sessions.
  • Collaborated with sales, and support teams to launch products on time and within budget.
  • Analyzed metrics to measure product performance.
  • Developed product documentation to communicate upcoming features and products to internal teams.
  • Liaised with doctors to better understand business needs and current market landscape.

Sr. Product Executive

Zydus Cadila
08.2000 - 05.2003
  • Reported on product campaigns to track progress and invited constructive criticism for improvement for products like Falcigo and Oflin
  • Monitored weekly sales to write reports for senior leadership and streamline operational processes for product re-launch like Aten at Pan India level
  • Branded products through effective salesmanship and maintained long-term relationships with external stake holders like Doctors and Retailers

Marketing Executive

Cadila Pharma
08.1999 - 07.2000
  • Elicited external stakeholders like doctors feedback and input through interviews and surveys.
  • Developed CRM database of qualified leads through referrals, cold calling, direct mail, email campaigns and networking.
  • Monitored competitive activity and market conditions to provide feedback to management.
  • Collaborated with marketing team to develop successful marketing strategies to launch regionally new products like Enalaprilat Inj. for 1st time in India.
  • Established relationships with key decision-makers within customer's organization to promote growth and retention.
  • Reached out to potential customers via telephone, email, and in-person inquiries.

Area Sales Manager

Natco Pharma
10.1996 - 12.1997
    • Monitored customer buying trends, market conditions, and competitor actions to adjust strategies and achieve sales goals.
    • Reported sales activity, generated sales quotations, and proposals and maintained customer contact database to achieve sales objectives and quota.
    • Accompanied sales reps in field for ride-alongs to teach, observe and work one-on-one.
    • Built lasting relationships with clients through outstanding customer service interactions.

Product Specialist

Natco Pharma
06.1995 - 09.1996
  • Researched product's technical specifications for products like Salbutamol, Salmetrol & for products like Budesonide MDI and accurately communicated information to all stake holders
  • Continually expanded knowledge of NDDS technology for [Cardiac] product line like Dilter CD

Education

Bachelor of Pharmacy - Pharmaceutical Sciences

College of Pharmaceutical Sciences
Manipal
04.1996

F.A.G.E - undefined

M.A.H.E

Skills

Communications Management

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Certification

Workshop on Leadership skills from IIM Bangalore

Awards

Life Member of IPA Awarded Fellowship ( F.A.G.E) by M.A.H.E -Manipal

Adventure sports

I love Motorcycle off riding and also enjoy going on long solo car rides

Additional Information

Current CTC : 24 Lakh Rupees

Expected CTC : 30 Lakh Rupees

Work Availability

monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Timeline

Head of Sales and Marketing

Allen Labs Limited
02.2023 - 08.2023

Marketing Head

Maneesh Pharmaceuticals
09.2020 - 01.2023

Project Consultant

Aakash Healthcare Limited
08.2019 - 10.2019

General Manager

Zuventus Health Care
08.2015 - 07.2019

Deputy General Manager

Zuventus Healthcare
06.2011 - 07.2015

Marketing Manager

Wockhardt/Fortis Hospital
08.2008 - 05.2011

Group Product Manager

Alkem Laboratories Limited
08.2004 - 07.2008

Product Manager

Macleods
06.2003 - 07.2004

Sr. Product Executive

Zydus Cadila
08.2000 - 05.2003

Marketing Executive

Cadila Pharma
08.1999 - 07.2000

Area Sales Manager

Natco Pharma
10.1996 - 12.1997

Product Specialist

Natco Pharma
06.1995 - 09.1996

Bachelor of Pharmacy - Pharmaceutical Sciences

College of Pharmaceutical Sciences

F.A.G.E - undefined

M.A.H.E
Himadri DasPharmaceutical Marketing