Himakshi Manker
Market Research Analyst | Tableau Developer
Pune
Summary
Experienced Marketing Research Analyst and Tableau Developer with a demonstrated history of working in the Information Technology and Services Industry. Skilled in MS Dynamics CRM Marketing. Have worked in Dynamics CRM Marketing . Maintain and improve data quality in Marketing Database and all online communications platforms. Execute data cleaning activities across marketing platforms including analysis, execution and status reporting.
Expertise In: Data minning, Data cleaning, Data manipulation , Advanced Search . Handling queries. Creating Dashboard in Tableau. Advanced Excel.
Overview
8
8
years of professional experience
6
6
years of post-secondary education
4
4
Certifications
Work History
Marketing Research Analyst | Tableau Developer
IWS, BCG
04.2022 - Current
- The primary responsibility is to work together with the Marketing team to achieve the highest level of quality and fitness of BCG’s marketing data assets
- This role involves providing hands-on execution of data cleaning activities and project- related work while also helping to define and ensure adherence to data guidelines and approaches:
- Ease with quantitative reasoning, pleasure in working with numbers
- Highly detail-oriented, organized, accurate and efficient
- Skilled in customisation and configuration
- Strong communication and stakeholder management skills
- Establishing workflows and standards or entering data in the CRM
- Strategically plan, execute and access the performance of individual CRM program strategy within the internal teams
- Update and maintain stakeholder records within the CRM system
- Own the responsibility for retention campaigns, right from conceptualization to analysis
- This include idea generation, proposal preparation, overseeing the production process, and execution
- Customizing and pulling marketing reports from the CRM
- Competency in Excel (macros, pivot tables, etc.)
- Import and Export of Data through Advanced Search (Creating Queries)
- Extensive experience in developing, maintaining and managing Tableau driven dashboards & analytics and working knowledge of Tableau administration/architecture
- Reviewing and improving existing systems and collaborating with teams to integrate new systems with Dynamics
- CRM
- Extensive use of advanced filters , groups , actions , and calculation in Tableau desktop to make dashboard more informative
- Knowledge of publishing and managing the dashboards on Tableau Server
- Addressing quries with defined timelines with agreed quality parameters
- Identified client needs across various practices and invloved the necessary operations
- Handled client escalations .
Business Development Executive
Paragyte Technologies
11.2016 - 04.2019
- Ability to think strategically, brainstorm new and creative growth strategies and drive solid www.resumekraft.com, Ability to think strategically, brainstorm new and creative growth strategies and drive solid results to grow the business
- O Experienced Business Development Executive with a demonstrated history of working in the information technology and services industry
- O Primary Market Research o Skilled in Negotiation, o Content Strategies o Worked on Product Website and Promotions o Hiring of Consultants and Freelances, 65 Freelances worked
- O Off-Page SEO task performed
- O Corporate Website Management, and Microsoft Word
- O Responsible to assess customer needs
- O Document project requirements and develop project proposals
- O Perform presales activities like efforts estimation and preparing technical proposals
- O Have experience in international cold calling/outbound calling
- O Handling any additional responsibilities as and when assigned by the Reporting
- Authority
- O Have experience in email marketing
- O Research new online media opportunities that may benefit the business including mobile, social media, development of blogs and forums
- O Develop best practices to increase contacts, driving opt-ins via web and other digital channels, understand and adhere to opt-in constraints and regulations in targeted countries around the world o US clients and Project information gathering
- O Created and Conducted customer surveys and analyze internal and external information
- O Company Profiling & Brand Share Analysis o Case Study Preparation for the upcoming clients and customers
Analytics Practice (MBA Internship)
Persistence, Persistent Systems Ltd
Pune
06.2015 - 08.2015
- Advanced Excel., Title - Knowledge Management of Business Case Studies
- Created Around 456 Business Case Studies
Education
MBA - IT Management) Information Technology Managment
Sinhgad Institute of Management, SIOM
06.2014 - 03.2016
BE - Engineering, Computer Science
Bansal Institute of Research And Technology
06.2010 - 03.2014
Certification
Advanced Excel
Timeline
Marketing Research Analyst | Tableau Developer
IWS, BCG
04.2022 - Current
Business Development Executive
Paragyte Technologies
11.2016 - 04.2019
Analytics Practice (MBA Internship)
Persistence, Persistent Systems Ltd
06.2015 - 08.2015
MBA - IT Management) Information Technology Managment
Sinhgad Institute of Management, SIOM
06.2014 - 03.2016
BE - Engineering, Computer Science
Bansal Institute of Research And Technology
06.2010 - 03.2014
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