Himakshi Sehgal
Mumbai,IndIa
Summary
Strategic marketing and branding expert with 9 years+ experience in leading high-impact campaigns for celebrities, athletes, and brands. Skilled in 360° brand strategy, influencer marketing, social media, and creative project management, with a strong focus on storytelling and market alignment
Overview
6
6
years of professional experience
4
4
years of post-secondary education
1
1
Certification
Work history
Vice President - Talents
Everymedia Technologies
Mumbai, Maharashtra
02.2025 - 06.2025
- Directed brand and perception strategies for high-profile Indian celebrities, boosting positive media sentiment by 35%
- Led a 15-member team, establishing SOPs to enhance execution and collaboration
- Managed national film marketing campaigns, achieving over 100 million audience impressions through strategic talent-driven promotions
Branded Content Manager
Only Much Louder (OML)
Mumbai
09.2023 - 02.2025
- Clients - L'oreal, Durex, Flipkart, Philips, Myntra, Ultraviolette, Xiaomi, Garnier, RSVP, Motorola, Cello World, Tira
- Developed and executed 20+ brand strategies that drove market differentiation and alignment, contributing to revenue growth of up to $20 million
- Led end-to-end social media strategy for Cello World, overseeing content, influencer partnerships, and execution with a 10-member team
- Orchestrated a Reddit-first strategy for Durex, engaging 40+ subreddits daily via 100+ profile activations, resulting in increased organic traction
- Executed social campaigns that boosted brand engagement with 3M+ impressions per campaign and trending spots on Twitter for - Canva & Ultraviolette
Brand Planning Consultant (Freelancer)
BBDO
Gurgaon
06.2023 - 09.2023
- Company Overview: Present across 70+countries & 8,000+ employees along with the Indian counterpart being accoladed with 4 Cannes Lions for their creativity
- Developed strategic roadmaps for Gemini Rice Bran Oil and Leonardo Olive Oil to enhance brand positioning.
- Led 200+ participant qualitative research, driving a 25% boost in brand campaign effectiveness.
- Designed marketing strategies for D2C brands in babycare, fashion, and FMCG sectors
Brand & Creative Solutions Manager
Offbeet Media Group
Gurgaon
11.2022 - 07.2023
- Company Overview: Home to 101 India, US Premier League, Zelador, Offbeet Esports & Studio, a one-stop solution for media & content
- Project Lead for 30 digital short/long format film series for different MG Motors variants, achieving an average of 1M views per video
- Supervised a 5-member team to devise effective social content strategies for internal brands, resulting in organic followers growth of over 200% in 6 months for US Premier League Season 2, and a 90% increase for Offbeet Media in 3 months.
- Secured social media mandate for Ministry of Housing & Urban Affairs, overseeing schemes like Swachh Bharat Mission, Smart City Mission.
- Collaborated with production houses, agencies, and vendors to efficiently oversee end-to-end management of brand campaigns
Senior Account Planner
SoCheers Digital & Creative Agency
Mumbai
10.2020 - 08.2021
- Company Overview: Digital-first creative agency working with multimillion-dollar brands to create meaningful & relatable content for audiences
- Headed the ideation and strategic marketing planning for the international release of Venom 2, leading the sub-campaign #ChocolatesMissing which trended on no.3 along with garnering 40K+ impressions on Twitter
- Assisted in marketing Amazon Prime Video's Mobile edition campaign #WhereIsMe, attaining over 35M reach along with 67.5K organic mentions across social platforms
- Collaborated to strategize and build platform-specific moment marketing campaigns such as Oscar Buzz (Star Movies), World Breastfeeding Week (MeeMee), Prime Day (Amazon.in), and Holi Celebration (Budweiser)
- Conducted in-depth analysis of online trends, cultural insights, and consumer behavior to develop strategic brand narratives, ensuring alignment with the client's objective.
Senior Brand Partnerships Executive
EMC Solutions Agency
Mumbai
04.2019 - 09.2020
- Company Overview: A pioneer in the world of media, EMC specializes in entertainment & co-branded marketing campaigns
- Drove the brand association for Comicstaan Season 2 X Belgian Waffle, spanning 55 cities and over 200 stores, achieving over 2M+ views on the digital assets
- Acquired and managed branded campaigns/ associations including RealMe x Transformers Bumblebee, KitKat x Love Aaj Kal 2, Tide x83
- Built strategic partnerships with media, production houses, OTT platforms, and brands, delivering promotional campaigns that generated over $10 million in revenue
Education
MSc - Marketing and Digital Media
ESCP Business School
London 09.2021 - 12.2022
Bachelor of Business Administration - Business
Symbiosis Centre for Management Studies
06.2013 - 04.2016
Skills
- MS Office Suite
- Google Analytics
- Social media management and tracking
- Strategic planning
- Hootsuite platform
- Metrics interpretation
- Influencer outreach
- Canva designing
- Social media listening - Meltwater
Certification
PG Certification in Digital Marketing and Communications,
MICA Oct 2020 - Feb 2021
- In-depth training in concepts of Facebook For Business, Google Ads, and Content Management through live projects and case studies
Social Media Management,
Hootsuite Academy Feb 2022 - May 2022
- Gained insights and knowledge on business usage and advantages of social media platforms - TikTok, Instagram, Facebook, Twitter, and LinkedIn
Timeline
Vice President - Talents
Everymedia Technologies
02.2025 - 06.2025
Branded Content Manager
Only Much Louder (OML)
09.2023 - 02.2025
Brand Planning Consultant (Freelancer)
BBDO
06.2023 - 09.2023
Brand & Creative Solutions Manager
Offbeet Media Group
11.2022 - 07.2023
MSc - Marketing and Digital Media
ESCP Business School
09.2021 - 12.2022
Senior Account Planner
SoCheers Digital & Creative Agency
10.2020 - 08.2021
Senior Brand Partnerships Executive
EMC Solutions Agency
04.2019 - 09.2020
Bachelor of Business Administration - Business
Symbiosis Centre for Management Studies
06.2013 - 04.2016
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